Adie, April 2007

Adie, April 2007

Business support for micro entrepreneurs

Adie, April 2007

Summary

• Business Support Services for micro entrepreneurs within Adie• A new strategy for Adie in 2007

Adie, April 2007

A. Welcome entrepreneur!Présentation of the business

support services and the coachingpossibilities offered by Adie

(2) (1)

B. Individual coachingand/or collective training

sessions (in order to be autonomous

for managing the microentreprise) 

6 to 12 months

(2)

(3)

C. Hello microentrepreneur!Follow up by phone(every 3 month, themicro entrepreneur iscalled by Adie) :situation of theenterprise andidentification of needs

D. Services Consultant in marketing

or other subjects Legal advices hotline Services « plus »

(insurance, computer,new markets, etc.)

Exchanges betweenmicroentrepreneurs

Microcredit fordeveloping business

E. New departureAssessment of competencies

(Retravailler NGO)

Business support services for micro entrepreneurs financed by Adie

(1) For microentrepreneurs not autonomous

(2) For microentrepreneurs autonomous or those who do not want the (1)

(3) Possibility for some micro entrepreneurs to come back to individual coaching

Adie, April 2007

A large experience of Adie in Business support

• Various services• Good performance of volunteers and a large range of tools for them• A few excellent expert volunteers • National legal hotline by mail with “Linklaters” lawyers and two additional

lawyers• Excellent results of the computer trainings

• Recent evolutions :– From a follow up to a range of services– Individual coaching less important– The need to propose BDS before credit (or at the same time)

Adie, April 2007

The limits of Adie’s Business Support Services

• Disparity of the services delivered • Difficulty to recruit and train on a regular basis volunteers• Difficulty for volunteers to deal with some subjects (crisis, commercial) • Subjects and needs not covered (ex : commercial)• Difficulty to organize, follow and measure the quality and the impact of the BDS services• No BDS before credit

Adie, April 2007

Summary

• Business Support Services for micro entrepreneurs within Adie• A new strategy for Adie

Adie, April 2007

BDS Clients and needs

• Potential clients for Adie

• People working in the informal sector

• Start-up

• Existing companies

Clients* Needs

• Pre-loan services

• Services to get into the formal sector

• Various short trainings, coaching, administrative and accounting services

• Specialized help-desk, specialized or long trainings, technical advices, trading and marketing services

*Besides criteria of rural/urban, high or low knowledge of the environment, kind of activity

Adie, April 2007

Goals and Means

• To improve the sustainability of micro enterprises and avoid business failures

• To improve our insertion rate

• To get high satisfaction from our clients and impact results

• To provide all Adie’s clients with professional, available, full range of services answering their needs and requests

• Propose an identical range of services in our “BDS centers”.

• Split credit and business support with dedicated HR

• Different HR for BDS to be mixed (staff, massive volunteers, partners, trainers)

• Distribution strategy relying mainly on loan officers.

• Clear strategy shared by all within Adie and an effective communication strategy in order to “sell” BDS.

Goals Means

Adie, April 2007

Sustainibility : Key learning points

• Services must be accessible in terms of price.

• Professional competences are needed for some services: legal, accounting, marketing, trading…

• Contribution can be requested from microentrepreneurs

• The services must be market oriented• Maintain a regular link between the

institution and the micro entrepreneur and develop a new relationship

• New ways of financing to be explore

• Partnerships with companies are possible.• Volunteer network and volunteer

management

Clients MFI