Webinar: 20/11 - 2014

INTRODUCTION

Technical Account Manager

Contact information Webinar@adform.com

AGENDA

DSP /RTB

Campaign Management – Reporting

Mobile, Rich Media, Native & Video

Campaign Management – Ads Management

Data Management Platform

Campaign Management - SiteTracking

Webinar@adform.com

Recently released

FBX: NEWS FEED INVENTORY

Support of Facebook News Feed ads in DSP

Only 600x315

Access to page has to be granted

Now via business manager

In-Stream only:

StickyAds

LiveRail

Smartclip

Generic:

Falk Technologies

OpenX

Iponweb/Bidswitch

NEW SSP INTEGRATIONS

Updated inventory tab with better visibility of RM support

Overall workflow improvements:

Better KPIs

Better filters

Previews of allowed banned formats

RTB|INVENTORYUPDATED INVENTORY TAB

FREQUENCY AND RECENCY UPDATES

Frequency with hour precision

Retargeting with hour precision

Support for additional domain targeting scenarios:

Advertiser level domain block listsIn UI for advertiser use

Include and exclude domainsE.g. include *.adform.com except test.adform.com

DOMAIN TARGETING UPDATES

RM FORMATS TO BE OPEN FOR ALL INVENTORIES

The following formats to run on any placement of a compatible size, without any additional setup requirements:

Display: StandardDisplay: Roll for VideoDisplay: 3D Box LeaderDisplay: 3D Box MPUIAB Branding: IAB FilmstripMobile Rising Stars Ad Units: IAB Mobile FilmstripMobile: StandardMobile: Cube SwipeDisplay: InView

Coming soon

FREQUENCY AND RECENCY UPDATES

Capping combo

Ability to create banner tags from RTB activity

Ability to view approval statuses and re-send tags for auditing from RTB activity

No need to visit Tags page unless advanced tag settings have to be managed

TAG-LESS DSP

TARGETING UPDATES

New rules or extensions to current rules

allowing to target by:

ZIP code

OS

Engagement

BUDGET AND COST MANAGEMENT

Daily placement budget

Daily RTB campaign budget

Impression goal instead of budget

Click goal instead of budget

Ability to copy settings across activities:

Targeting

Inventory

Workflow is:

Select source activity

Select what settings to copy

Select destination activities (may be from different campaign)

Destination activity settings will be overwritten

EX. BATCH EDITINGACTIVITY WORKFLOW UPDATES

LINE ITEMS

Additional Line Item layer between campaigns

and placements

One campaign can have multiple line items,

each consisting of its own placements

Reporting

Additional report to New Analytics

Reviewing current Analytics reports and creating new reports

in New Analytics

User friendly

Interactive

Prove great insights

EXTENDING NEW ANALYTICS

NEW UI FOR CUSTOM REPORT MANAGER PAGE

Updated Custom Reports Manager page

Introducing new UI with improved looks and workflow

Provide users with better looking and improved user experience when working with Custom Report Manager page

Allow setting permissions on report

level for Custom Reports

Introduce Report-level permission

settings for Custom Reports in User

Management page on Agency

accounts.

PERMISSIONS ON SINGLE REPORT LEVEL FOR CUSTOM REPORTS

Reporting

NEW UI FOR QUICK STATS

Updated QS UI

Introducing new UI with improved looks and workflow

Provide users with better looking and improved user experience when working with Quick Stats reports - most used reports tool

APP INSTALLS TRACKING

SDK for app installs tracking

SDK for Android and iOS which allows to track app installs across campaigns in Adformplatform

One of biggest problems with mobile advertising is ability to track and attribute campaign app installs

MOBILE SDK

UPDATES FOR ADTRUTH

Updates for Adtruth integration

Adtruth for click links (enabled per client request)

Support for iOS8

Most mobile devices are shipped with 3rd party cookies disabled. By using Adtruth reach accuracy is improved, better retargeting is provided, better conversions attribution is achieved

MOBILE TRACKING

UPDATED 3D CUBE SWIPE TEMPLATE

Updates for mobile 3D cube swipe template

Clear call to action button <<Swipe>>

Compatibility with desktop browsers (navigation with mouse)

Improved touch to swipe experience

Support for Windows Phones

Bug fixes

Support for Windows Phone

New version for window phone devices

We have requests to be able to showcase our in-

app solutions in Windows phone devices

ADFORM SHOWCASE APPLICATIONMOBILE

First public version of HTML5 Toolkit

Accessible to everyone

Upload any ZIP with HTML content

Export to Adform compliant format

HTML5 TOOLKIT: FIRST PUBLIC VERSIONHTML5 TOOLKIT

http://html5toolkit.adform.com

Create Rich Mobile Formats in a few minutes

Selection of MRAID/Mobile templates in HTML5 Toolkit

Replace default image material with your own

Improve adoption of Mobile Rich Media

MOBILE TEMPLATESHTML5 TOOLKIT

http://html5toolkit.adform.com

Better banner export from Video Banner Builder

Improved usability

Exported ZIP is a project file and not asset file

Video files are treated as additional assets of a banner

ClickTag related and other improvements

More consistent banner weight that aligns with our billing policies

Less confusion when trying to create an In-Page Video Ad

VIDEOIN-PAGE

http://vbb.adform.com

CLICK TO FULL-SCREEN BANNERS SUPPORT

Click to full screen banners support in Adform SDK

By supporting methods described in MRAID 1.0 documentation which allow publishers to sell click to full-screen ads in their apps

MOBILE SDK

EXPANDABLE BANNERS SUPPORT

Expandable banners support in Adform SDK

By supporting methods described in MRAID 2.0 documentation which will allow publishers to run and sell expandable ads in their mobile applications

MOBILE SDK

BETTER SUPPORT FOR RETINA SCREENS

Standard image banners support for retina screens

New mobile tag format which will adjust standard image banners for retina screens.

Build banners without writing a line of code

Drag & drop component user interface

Easy animations

BUILDER MODEHTML5 TOOLKIT

Viewability for In-Stream Ads

Rotators for In-Stream Ads

3rd Party In-Stream Ads

VIDEOIN-STREAM

Support of new external data providers platforms was added;

Exelate platform support was added, data is available;

Eyeota platform support was added, data is available;

Adobe platform support was added, waiting for the data;

Semasio platform support was added, data is available;

EXTERNAL DATA PROVIDERS

Site Tracking

New Code builder as a starting page

It is possible to generate the required tracking code by

using the templates – standard, click, flash, redirect or

for DCO

CODE BUILDER

Link to Chrome’s Tracking testing

extension

Install the extension, go to the

required page, refresh it and you

will get such info as ID, Name, and

if container is implemented on the

tracking point

LINK TO TEST EXTENSION

Possibility to deactivate TPs based on rules

It is possible to create a rule by selecting if to include or

exclude TPs that equal, contain, start or end with some

keyword. Such tracking points will be made as inactive

(moved to the Recycle bin)

INACTIVE TRACKING POINTS

Site Tracking

Possibility to create Profiling TPs (aka Audience) in new Site

Tracking

New tab called “Audiences” will be added to the new Site Tracking

project. Audiences will be created the same way – by adding

Name and URL.

PROFILING TPS

New app in Adform market place for Comscore pixels

Comscore application which applies pixels to every

Adform tag automatically

APP FOR COMSCORE PIXELS