Advertising FederationAdvertising Federation7.25.20087.25.2008

Jose Castillo Jose Castillo

http://thinkjose.comhttp://thinkjose.com

Pre-Coffee JosePre-Coffee Jose

Normal JoseNormal Jose

Badges?! We dont need no stinkin Badges?! We dont need no stinkin badges!badges!

thinkjose.com thinkjose.com GoTrybe.com GoTrybe.com geeksouth.comgeeksouth.comstreamingmedia.comstreamingmedia.com

Consumers > CorporationsConsumers > CorporationsThe power of online conversations.The power of online conversations.

Why should we care?Why should we care?

How are people using How are people using conversations?conversations?

What can I do? Right now!What can I do? Right now!

““I would rather have 1 million I would rather have 1 million friends than $10 million dollars.” friends than $10 million dollars.” Gary VaynerchukGary Vaynerchuk

ShoesShoes

What can I do? Right now!What can I do? Right now!

Listen- Listen-

Find the conversations.Find the conversations.

google, twitter, facebook, customer google, twitter, facebook, customer service reps, emails, letters, service reps, emails, letters, technorati, friends, enemies, etc.technorati, friends, enemies, etc.

Learn-Learn-

Educate yourself on the latest Educate yourself on the latest trends, tools, etc.trends, tools, etc.

find a geek, take a class, jump right find a geek, take a class, jump right in, ask questions, watch kids, read a in, ask questions, watch kids, read a book, with a team, etc.book, with a team, etc.

Empower-Empower-

Give someone the ability to carry on Give someone the ability to carry on REAL conversations with your REAL conversations with your customers. customers.

CEO or intern, use online tools, build CEO or intern, use online tools, build relationships, listen and respond to relationships, listen and respond to complaints and praise, etc.complaints and praise, etc.

(rinse & repeat)(rinse & repeat)

The internet never sleeps!The internet never sleeps!

Listen - Learn - EmpowerListen - Learn - Empower

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keep the conversation going...keep the conversation going...

thinkjose.com thinkjose.com jose@thinkjose.comjose@thinkjose.comtwitter.com/thinkjose twitter.com/thinkjose flickr.com/thinkjoseflickr.com/thinkjose423.943.5262423.943.5262

THANK YOU and Keep it Spicy!THANK YOU and Keep it Spicy!