A’Dee’Sha Williams

Tech Unit Building a Business from

bottom up or Royalty

Chapman University: EDUU 551

Instructor Steve Gibbs

Index

Standards overview

Introducing Teacher Power Point on tech

Student Finished PPT of Tech Unit

Formative Assessment

Summative Assessment

Project Rubric

Old BusinessesHelps new

Businesses

Hard to build businesses to become empires Have to figure out where and how to start a business

Hard to come up with funds Need collateral Need loans

Need trust, support, and someone to believe Have to figure out where and how to start a business

But when you have all these things handed to you it makes life easy

You have the opportunity to come up with ideas Take risks and learn from experiences

Russell Simmons The Uncle of Angela

and Vanessa Simmons

Brother of Joseph Run Simmons

Whom contribute help towards the Pastry Company

Entrepreneur

Founder and ex owner of Def Comedy Jam

Def Jam Records

Music Artist Run DMC

Founder Owner of Phat Farm

Russell Jewelry

T.V. Shows

Joseph Simmons AKA. Run

Entrepreneur Music rock Legend of

RUN DMC Known as Rev Run TV. Show Run’s

House Owner/Founder

Adidas

The father of Angela & Vanessa Simmons

Whom also contribute towards pastry

The father of Angela & Vanessa Simmons

Whom also contribute towards pastry

Angela Simmons Vanessa Simmons

Pastry

The Pastry Sisters

http://www.pastrykicks.com/videos/

Clothing Line

Shoe Line

Hand Bag Line

Building a

Business from ground

zero

Getting Started Starry-Eyed Yachts Inc. will provide 100%

customers satisfaction with the opportunity to create an alternate expression of free fun and excitement.

purchasing or placing online yacht reservations at two locations in Los Angeles, Orlando Florida.

customers can take the advantage of enjoying their spare time in the sun, Birthdays; Anniversaries special get a ways, honeymoons, quiet time, and spending quality time with family or friends.

Starry-Eyed Yachts Inc. operates with a business-to-consumer/business-to-business mix.

It’s the first alternate expression service in the market that offers such a unique approach to reaching its customers.

Will ensure that both our online presence

and storefront (brick-n-click) presence familiarizes the consumer with our customer quality service and give them 24 hour 365 day access to our website anywhere in the world.

Customers will also be able to contact us at

our head quarters location in Los Angeles CA,

The initial marketing strategy will be essential in the early stages of growing the business, as it will be vital to meet the first year sales figures.

You would have to strategically coordinate two contingency marketing plans that will implement if the initial plan fails.

Like any new business it is critical for us to meet our numbers and grow the business as quickly as possible.

Payment Methods traditional and non-traditional

payment methods. MasterCard /Visa, Debit Cards, E-checks, Pay by phone & Pay Pal

users will have to complete a personal profile that will require confidential answers to a series of short questions, in order to help identify the customer when calling or using online payments to complete their transactions.

Venture Capitalist Firms, will help fund the business to provide customers with only the best.

Starry-Eyed Yachts is aware that a business seeking help from any VC firms will require a 20 to 40 % of the business and will be given up as equity.

The estimated cost of this expansion is at about 30 million dollars, since the yachts are already part of our property.

Technology service providers are a vital part of an e-business, without them it would be nearly impossible to run an e-business. Technology service providers may include but not be limited to Internet service providers, Internet access providers, application service providers, Web hosting companies.most important factors in choosing a service provider would be of course, the cost, the quality and range of service provided and technical support.

The main page will include a mission statement, a short history of the company, and what products and services the company has to offer. A navigation menu will be included which will take the user to one of the other pages depending on what they would like to look at.There will be a page dedicated to each of the two locations Los Angeles and Orlando, Florida. On each page there will be pictures and descriptions of the different services and products offered at that specific location.

Transaction Security &

Data ProtectionStarry-Eyed Yachts Inc. will use Veri-Sign, an Internet leader in security transactions, to ensure that transactions are secure when placing orders online.

Extra care will also be imposing to protect customer information by using advance encryption and firewall technology throughout the ordering process.

Tools will also be use to protect transaction process and customer data. A predefined key will be use to encrypt and decrypt data during transmission to protect the transaction from data spills.

Starry-Eyed Yachts Inc. will allow its preferred customers to obtain a free visit to our yachts by simply logging onto the website or going to the main location. Any customers will have the opportunity to see a 360degree view of every room and part of the yacht This procedure will allow the customer to have a better view and understanding of the products and services, and will also allow them to make a better decision on which yacht suites them and their needs.

An additional reason for allowing the customer the option of viewing the yachts before making the reservations is

Also on the website there is a suggestion section where customer’s can email and tell what they like about the company and what can be enhanced upon, plus what can be done to eliminate the problems to keep every customer 100% satisfied.

Front-end

&

Back-end Systems

Starry-Eyed Yachts Inc. will have easy-to-use user interface front-end systems that customers can use to view information and purchases and services.

Back-end system will include systems that will handle the accounting and budgeting, maintenance, marketing, inventory management, reservation-tracking, and customer support processes.

Starry-Eyed Yachts Inc. will have integrated front-end and back-end systems so that the data being gathered by the front-end systems will also be available to the back-end systems for internal processes such as accounting, billing, payment processing, and reservation fulfillment

Integrated front-end and back-end systems will also reduce the costs by allowing common data to be shared across-front-end and back-end applications.

The sales and payment information gathered from online sales transactions from the front-end systems will also be integrated with other back-end processes for credit card payments authorization by using credit card authorization software.

The integrated systems will also make the transactions to be recorded in the accounting systems.

Starry-Eyed Yachts Inc. will also integrate traditional back-end processes such as inventory management and reservation-tracking into the front-end Web site processes to increase the customer satisfaction by sharing product availability

view status information and Web site operations will also be integrated with the physical store so that online customers will be able to call the customer service to answer the questions that customers may have about the orders they placed online.

Business Outline

Starry-Eyed Yachts, Inc. is a business that will provide it’s customers with the opportunity to rent different size yachts to fit their entertainment needs. As any other business we are looking forward to expand into a corporation and be able to provide our services throughout the United States.

Industry Analysis: Size Fairly small right now but growing rapidly

Characteristics: Stands by its 100% customer service Provides service to consumers throughout the United States

Growth Factors: Will increased by 10% after 2 years Goal is to increase by at least 15% within the following year Plan to have locations throughout the United States

Marketing Plan Advertising  Banners on well populated

websites  Mailers via e-mail  Local newspaper Get sponsored for billboards

Operations Plan: Necessary equipment Flexible Availability Extensive hours Complimentary gifts Financial Plan: Venture Capital Firms (VC)

Management Plan:   Train on line and other staff continuously i Knowledgeable staff i Quarter reviews incentives for good customer service

Issues Analysis:   Proceed with a competitive outlook    Prices Employee wages Exit Strategy:   Merge with other smaller companies that have

to do with our business (complimentary businesses)