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The freedom to be you

@adewalewww.oshineye.com/+

@ade_oshineye

The plug

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The road ahead

DeveloperExperience

DesignThinking

TargetedSharing

Google

Google+

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Google’s mission

Online contentBillions of web pages

Offline contentBillions of items

becoming indexed

To organize the world’s information and make it universally accessible and useful.

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Blogger Book SearchAlerts CalendarBuzz CodeCheckoutBlog Search

Directory

Video Web Search

Groups Images Local

Picasa Scholar Talk

Web Accelerator

SMS

Earth Froogle Gmail

Maps for MobileMaps Mobile News

Toolbar SketchUpTranslate

Finance Google Labs

Pack

SpecializedSearches

Docs & Spreadsheets

YouTube

Feedburner

Google Reader

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Targeted sharing:The many publics

Google+: project

The room

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Circles

10http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/

Targeted sharing

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Targeted sharing

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False dichotomies

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False dichotomies

Public versus Private

Secret versus Transparent

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The public sphere and many publics

15http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false

danah boyd

16http://www.danah.org/images/danah/iSchool4.jpg

The public sphere and many publics

“When the United States President addresses “the public,” he is not talking to the same collection of people that the Zimbabwean President is addressing when he speaks.

Presidents from different countries are speaking to different constituents and, thus, assume different collective norms and values.”

17http://www.danah.org/papers/TakenOutOfContext.pdf

The public sphere and many publics

“Individuals often engage with and are members of different publics and they move between them fluidly. Publics are not always distinct from one another and there are often smaller publics inside broader publics.”

18http://www.danah.org/papers/TakenOutOfContext.pdf

Circles are publics

One Public

versus

Many Publics

versus

Many Circles

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Design Thinking:Design how it works and how it looks

Design is how it works

21http://www.jaygreene.com/book.html

Steve Jobs

People think it's this veneer − that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

22http://www.nytimes.com/2003/11/30/magazine/30IPOD.html

How it looks

23http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html

How it looks

24http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html

Principles

Focus

Elasticity

Effortlessness

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Design + Targeted Sharing

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How it works

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How it works

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Developer Experience:Developers are people too

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developerexperience.org

http://www.flickr.com/photos/adewale_oshineye/4043310805

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What is Developer Experience?

1 Apply UX techniques to developer-facing products.

2 Focus on the out-of-box experience.

3 Use convention over configuration.

4 Design away common problems. Don’t document workarounds.

Unified APIs Console

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What if developers are people too?

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Tomorrow:Google+ puts people at the centre of the web

90%Of consumers

online trust

recommendations

71%Say reviews from

family members or friends influence

purchase decisions

Sources: Econsultancy July 2009, Harris Interactive June 2010

Social endorsements

Sharing across the web

People on in the web

Authorship and authority

Google+: this is just the beginning

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Thank You!Questions?