AddThis Web Intents Lightning Talk
description
Transcript of AddThis Web Intents Lightning Talk
![Page 1: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/1.jpg)
![Page 2: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/2.jpg)
What is AddThis?
AddThis helps publishers make sites more socially engaging.
![Page 3: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/3.jpg)
What is AddThis?
AddThis helps publishers make sites more socially engaging.
• 12 million domains
• 70 languages
• 300 services
• 1.2 billion unique monthly users
• 2.9 billion daily views
![Page 4: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/4.jpg)
Lessons Learned
Not all publishers are alike, but they have some common needs:
• Increased traffic and audience
• Easy installation
• Performance
In addition, larger pubs are looking for:
• Easy customization
• Comprehensive reporting
• Support for embedded 3rd party UX
• Opportunities for promotion & monetization
![Page 5: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/5.jpg)
Lessons Learned
When it comes to their visitors:
• Sharing is serendipitous
• Line blurs between what services do
• Sharing varies between countries (print is surprisingly popular!)
![Page 6: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/6.jpg)
Design Strategies
• Serve the needs of publishers & their visitors
![Page 7: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/7.jpg)
Design Strategies
• Serve the needs of publishers & their visitors
Passive and explicit personalization
![Page 8: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/8.jpg)
Design Strategies
• Serve the needs of publishers & their visitors
• Be data informed
![Page 9: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/9.jpg)
Design Strategies
• Serve the needs of publishers & their visitors
• Be data informed
• Design for growth
![Page 10: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/10.jpg)
Design Challenges
• Tools:
• Balancing customization, personalization & performance
• 3rd party services
• Privacy
• Mobile
![Page 11: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/11.jpg)
Thanks!
Jim Lane
Director of User Experience
Clearspring Technologies
http://clearspring.com
http://addthis.com
T @jimlanenova
B http://jimlaneuxd.blogspot.com
![Page 12: AddThis Web Intents Lightning Talk](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c6824e4a7959a2128b4573/html5/thumbnails/12.jpg)