Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing...
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Addressing Customer Energy
Concerns through Strategic Utility
Engagement
Improving Customer Experience and Increasing
Participation with Energy Efficiency
October 2017
Presented a the 2017 ACEEE National Conference on Energy
Efficiency as a Resource
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TODAY’S TOPICS
• Supporting utility and customer needs
• Marketing Energy Efficiency Services
• Impacting utility goals
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PROGRAM BACKGROUND
• Client Goals
– Increase participation with statewide DSM
program
– Increase customer satisfaction
– Cost Effective customer service
• Program
– Managed Accounts
• Account Manager support
– Business Accounts
• Non-managed business account support
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Energy Efficiency Assistance
• Rate Class Assistance
• Energy Analysis
• Energy Management Tools
• Payback/Energy Saving Calculations
On Site Assessments
• Level 1, 2, and 3 (Technical Audits)
Benchmarking and Energy Performance Indicator
ENERGY EFFICIENCY
SERVICES OFFERED
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Energy Teams
• Participation and facilitation
Data Logging
Sub-metering
Supplementary Services in 2017
• Project Assistance
• Data Center Assessments
ENERGY EFFICIENCY
SERVICES OFFERED
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No/Low Cost
Opportunitie
s
Customer’
s Energy
Solution
Capital
Investment
Opportunitie
s
Working with customers to
identify opportunities and
provide cost effective
solutions.
IDENTIFY CUSTOMER
OPPORTUNITIES
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Open dialogue
Monthly meetings
slot
Internal presentations
Quarterly visits
Outbound Campaigns
Customer Marketing
Internal MarketingBill inserts
Monthly newsletter
Utility website
Brochures or Mailers
Follow up “warm” calls
Inbound lines
Web forms
MARKETING ENERGY EFFICIENCY
SERVICES
Primary Channels
of Engagement
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MARKETING ENERGY
EFFICIENCY SERVICES
State DSM Programs
Associations and Events
State or City actions
• Events and trade shows
• Programs and initiatives
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• 2014 incentive impact
– $718,951 incentives
• 2015 incentive impact
– $1.15 million incentives
• 2016 incentive impact
– $1.79 million incentives
IMPACT ON STATE DSM PROGRAM
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IMPACT ON CLIENT’S CUSTOMER
SATISFACTION
Satisfaction with
program’s Energy
Advisor
Satisfaction with
utility
TQS – Satisfied
with Energy
Efficiency
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Program Mission Statement:
To achieve excellence in customer
service while providing customized solutions based
on individual needs or concerns.
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QUESTION
S
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THANK YOU
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