AddiplyFINAL BUILD VISUALS/THOUGHTS

Two new user groups…. Traditional, old-fashioned local

newspaper sales person. Been selling newspaper ads for

20-30 years. Move those existing local sales

relationships into a mobile space…

Simply. Opens up lap-top/iPad and

sells mobile ad space, face to face… Old-fashioned values.

Two new user groups… Young, junior comms person. City council; fire dept; hurricane

bureau; federal agency. No knowledge of how to interact

with ad agencies or trading desks

Does not understand SSPs, DSPs.

Just charged with placing municipal message *just there*

To folks in *that* neighbourhood. Simple, easy. Cheap.

Advertiser journey needs to fork…

Sign up for an Advertiser account.

Now need to be presented with web-based advertising ‘ad spots’

Or… Mobile app ‘ad spots’ Simple sign-posting You want your ‘Message’ to

appear on mobile apps in this neighborhood…

Find local app users.

Mirror existing web ad offering

Functionality to find local web inventory already exists. Live.

Addiply already offers advertising opportunity in every major postcode district in the UK via AboutMyArea.

Advertisers can *see* where the ad opportunities are.

Simple. Transparent. Obvious. Now repeat for local app

users.

A mobile app ad sales interface That is designed to be used by

ordinary people. Its obvious. But is a sales tool that allows the

old fashioned ad sales rep to talk the customer into greater spend…

Sliding bars; to define the potential audience by three *free* metrics.

Number, distance and time. Last known app ‘sighting’ mapped.

With added learning…. The ‘Premium Service’ allows for

extra knowledge to be offered to buyer.

The ‘Propensity To Engage’ A ‘Receptiveness Index’? Revenue share model with third

party intelligence engines?

‘We know this person buys frozen curries from the supermarket regularly…

‘We know this person utilised these offers last time they were in town…

Audience defined and decided…

…Its deciding on the Message. Range of simple templates. One image upload. Select from a range of interactions Share; map; save; phone; email. All can be performed in front of the

customer. One visit; one Message. Agreed; paid for; sent.

Message to federal alert… Same functionality as a

commercial ‘Message’ for the local coffee store…

But the police dispatcher, the junior comms person must be able to ‘fill in’ the pre-built template with the appropriate ‘Alert’ for that incident.

And alternative payment possibilities?

Free for first responder services?

And reports… Full reporting suite As with the web campaign suite Number of interactions Time of interaction Location of interaction Frequency of interaction As much *simple* feedback

as can be delivered. This is *exactly* what you got for your $100

ad spend…

More as we develop….

Guiding principals: Simple

Transparent Obvious Scalable

Multi-lingual A People’s Platform

For everyone to use….