Adding value - rfidjournal.net Snacks A typical brand segmentation of consumer goods companies shows...
Transcript of Adding value - rfidjournal.net Snacks A typical brand segmentation of consumer goods companies shows...
Dairy Beverages Convenience
Grocery Snacks
A typical brand segmentation of consumer goods companies shows products according to their usage or substance.
RFID adds another dimension to brand/product definition and segmentation. RFID technology will drive products into physicalclassification based on the technology’s capabilities.
Tra
nsfo
rm y
ou
r thin
kin
g…
SnacksConvenienceBeveragesDairyPhysical
Properties
Mixed
RF Friendly
(Corrugate, Plastic)
Liquid
Metal
Fresh Thinking About Product Packaging…
3M Integrated Packaging ManagementMike Haldane - Manager of Sales
• Mike works in a business management capacity, focused on sales, marketing, and strategic alliances. Mike has been with 3M for over 3 years and focuses exclusively on commercial offerings that automate the packaging process
• 3M is a diversified manufacturing company. 3M purchased HighJump Software, a supply chain execution software and services company with expertise in warehouse management, data collection, and RFID. That, in combination with the domain expertise that comes with being in the consumer packaged goods industry itself, positions 3M with a unique understanding of the topics being discussed at this event.
Packaging Challenge
• Packaging managed in silos, including data synchronization and RFID tagging
Packaging (structure)
Specification Management
Packaging Execution
ERP and/or PLM Artwork
Development and Management
Our Solution
• A centralized, web-based, structured packaging system of record that drives• Faster time to market• Strategic sourcing of packaging• Execution on the shop
• On-demand labeling• Verification• RFID tagging
Packaging Execution—An Illustration
• Multiple customers’ orders running on the same line, without stoppage or diversion
Barcode Reader
In-Line Printer
RFID Encoder
Weights & Scales
Barcode Reader
In-Line Printer
RFID Encoder
Weights & Scales
Case scanned to determine customer’s
requirements
Lookup determines
label and RFID tag needed
3M™ Smart Device Manager sends
instructions to both the printer and the RFID
encoder
Case scanned to determine customer’s
requirements
Lookup determines label only is
needed
3M™ Smart Device Manager sends
instructions only to the printer
Conclusions
• Packaging, including RFID tagging, can and should be managed holistically
• The benefits of doing so include:• Faster time to market• Cost out• Better execution on the shop
Information Mediary CorporationMichael Petersen - Chief Operating Officer
• Michael has extensive business experience in the high-technology sector. As COO and CTO of Xink and IMC, Michael has driven a comprehensive mix of technologies toward unique solutions in the field of RFID-enabled intelligent packaging for the pharmaceutical, security, and coldchain marketplace.
• IMC offers custom designed RFID sensors, RFID readers, ground breaking innovation in printed electronics. IMC has developed affordable, low cost wireless cold chain temperature sensors, and smart label inlays for medication from intelligent pharmaceutical packages. IMC expects to offer new RFID devices on package tamper evidence in 2005.
RFID: More Than Just a License Plate
• Current RFID technology addresses the concepts of track & trace:What is it? Where is it?
• More importantly: What’s happening to it?
• Opportunities exist to collect & utilize smart sensor data in- medication compliance- temperature & cold chain logistics- anti-tamper and product diversion/counterfeit
• IAP™ enables smart packaging solutions beyond simple ID
Step 1: ECM Tag (Electronic Content Monitor)
• Flexible printed circuit board with 13.56 MHz RFID and sensor inputs• Disposable, programmable, adaptable, low-cost single-chip design• Able to connect a number of different input sensors (e.g. temperature)• Monitors printed electronic traces and resistor arrays• Does not emit RF interference• Works with CertiScan 13.56MHz RFID system
Step 2: CertiScan™ Data Retrieval Tool
• 13.56 MHz RFID system capable of retrieving large amounts of data at high speed.• 2 way communication allows programming of sensors with dynamic measurement and monitoring points.• Custom front-end GUI using CertiScan API tools.• Works with all IAP™ compliant designs.
Med-ic® Electronic Compliance Monitor
Med-ic® and eCAP™ record when a patient removes a dose from a blister package or bottle and record patient feedback to the disposable Med-ic® Electronic Patient Diary.
Log-ic™ Cold Chain Temperature Monitor
Log-ic™ tags monitor environmental conditions and warn of dangerous excursions.
Mag-icBox™ Anti-Tamper Packaging Monitor
Conductive ink sensors change properties, e.g. when the hinge of a box is opened and closed
Actual Sensor sample printed with XINK ink.
XINK UHF Printed Antenna Technology
• Silver ink derived from IAP™ implementations as “paper wire” and sensors has made the transition to low-cost printed UHF antenna drastically reducing the cost per tag.
• Produce antennas on industrial printing presses.• Printed antennas manufactured at over 150ft/min.• Easy switch for label converters.• Requires no curing.• Low Ag consumption
XINK printed antennas achieve read ranges equal to or exceeding standard tag benchmarks
Cypak ABStina Ehrensvärd - VP Marketing & Co-founder
• Stina is an industrial designer with broad experience in developing new creative business ideas. She won the European Commission IST Grand Prize for excellence in IT innovations. She is the inventor and designer of several of Cypak's "paperboard computer" concepts.
• Cypak is a Swedish technology innovator and pioneer in embedding microcomputers into paper. By combining RFID, microprocessors and printable sensors, the company has created a wide range of applications like intelligent pharmaceutical packaging, electronic tamper detection system, diagnostic packaging for diabetes screening.