Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.
-
Upload
felix-black -
Category
Documents
-
view
217 -
download
0
Transcript of Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.
![Page 1: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/1.jpg)
Adding Value & Product Diversification
Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC
![Page 2: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/2.jpg)
Outline
Who we are What we have and have access to Who is our customer What do they want in a product
![Page 3: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/3.jpg)
Who we are
![Page 4: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/4.jpg)
The Grazing Crew
![Page 5: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/5.jpg)
![Page 6: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/6.jpg)
Management of farm & woodlot
together!
![Page 7: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/7.jpg)
What we focused on ……got off the farm and learned
Focused on the resources & assets we hadWe had a broad vision of what we wantedConcentrated on productionFormed a legal partnershipKept improving the ranch – bookkeeping,
management of woodlot and grazing Complete estate planning
….got off the farm and learned, got involved
![Page 8: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/8.jpg)
SWOTStrength Weakness Opportunity Threats
Family Family Grass, browse Mother Nature
Industry Knowledge
Hay Source Grazing tenure Lack of capital
Education Mother Nature Established Regulations
Flexible Time Niche marketing Liability
Location Location Present trends Meat Processing
Connections to the land
Land Woodlot – sustainable land base, landscape
Higher level plans
Established Flock
Commodity product
Past experience Lack of Gov. Support
![Page 9: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/9.jpg)
Our mission statement: Our want of a sustainable life style motivates our business.
Our main goal: Develop a viable operation selling and producing lambs to a market that will support a small-scale sustainable farm.
Woodlot license 311 will be a viable and sustainable operation meeting the family partner’s social, financial and environmental objectives.
![Page 10: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/10.jpg)
What we focused on ……got off the farm and learnedBusiness Focus
Needed to create business opportunities that would make the ranch and woodlot work for us and ensure financial viability and diversity.
But, each lamb has to sell for more and we have to diversify the land base resource for the long term.
![Page 11: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/11.jpg)
Who eats our lamb?
Thinking like a customer not a producer.80% of our time on planning, marketing, on the phone & 20% spent on ranching Knowing the 3 parts of a business – production, financial and marketing.
![Page 12: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/12.jpg)
We had a lamb that fit all markets!
![Page 13: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/13.jpg)
Competitive Advantage
![Page 14: Adding Value & Product Diversification Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bf841a28abf838c86dda/html5/thumbnails/14.jpg)
Selling our lamb! Selling our story!