AdDeli Tillamook Campaign

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AdDeli Rakan Almuawad Ariel Cortez Stephen Harbor Camille Johnson Amanda Suryakasuma Tiffany Taimoorazy

Transcript of AdDeli Tillamook Campaign

Page 1: AdDeli Tillamook Campaign

AdDeli

Rakan Almuawad

Ariel Cortez

Stephen Harbor

Camille Johnson

Amanda Suryakasuma

Tiffany Taimoorazy

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Human TruthPeople want honesty

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ProblemPeople don’t know the truth about the dairy they’re consuming.

StrategyShow people that Tillamook’s farmer families produce honest dairy using honest ingredients.

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no bull. just cow.

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execution.People want honesty • Social media campaign • Celebrity influencers • Interactive installation • In-store activation

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social media.Honest reactions to honest ingredients provided by Tillamook farmers.

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celebrity influencers.We need people who aren’t afraid to tell the truth.

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interactive installation.Tilla-totter.

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in-store activation.Scan the Truth.

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no bull. just cow.