Added value of using d2w and d2p in Coffee production value chain

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Transcript of Added value of using d2w and d2p in Coffee production value chain

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    Coffee production Global Market

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    Coffee varieties

    The 2 most popular varieties:

    -> Robusta

    -> Arabica

    -> m: both varieties

    http://en.wikipedia.org

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    The biggest coffee producers for 2011 in million bags of production (bulk bags)

    Brazil:43,484 bags

    Colombia: 8,500 bags

    Ethiopia: 9,804 bags

    Guatemala: 3,450 bags

    India: 5,370 bags

    Indonesia: 8,750 bags

    Mexico: 4.500 bags

    Peru: 5,000 bags

    Vietnam: 18,500 bags

    1 bag = 69 kg

    http://cameciob.hubpages.com/hub/Biggest-Coffee-Producers

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    How Coffee is grown

    http://www.ncausa.org/i4a/pages/index.cfm?pageid=69

    A coffee bean is actually a seed. When dried,

    roasted and ground, it is used to brew coffee. But

    if the seed is not processed, it can be planted and

    will grow into a coffee tree.

    Coffee seeds are generally planted in large beds

    in shaded nurseries, seedling bags are used

    during this step. After sprouting, the seedlings

    are removed from the seed bed to be planted in

    individual pots in carefully formulated soils.

    A coffee nursery

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    Symphony Solution d2w seedling bags

    The benefits:

    No need to remove the bags before planting as they

    will fully biodegrade

    No plastic wastage

    http://www.ehow.com

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    Symphony Solution d2p film protection

    Protection of the crops from diseases, pests

    such as:

    Coffee berry disease and coffee wilt disease can

    devastate coffee crops. Coffee berry disease is

    caused by a fungus called Colletotrichum

    coffeanum, which affects the flowers and unripe

    berries. An outbreak of coffee berry disease can

    destroy up to 75 % of a crop.

    Coffee wilt disease, also known as

    tracheomycosis, is caused by a fungus that kills

    trees by attacking the branches and stems

    Coffee beans damaged

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    Green coffee is shipped in either

    jute or sisal bags which are loaded

    into shipping containers, or it is

    bulk shipped inside plastic-lined

    containers. Jute bags are more

    used than other material.

    Coffee from Mexico is sometimes

    shipped in a sisal outer bag

    containing a perforated plastic

    inner bag. Woven plastic bags,

    also are occasionally used for

    transport from West Africa and

    have no effect on the quality of the

    coffee, as they let the coffee beans

    breath.

    Transportation

    A coffee port: Cartehena, Colombia

    www.tis-gdv.de

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    Farmers

    Organisation

    Intermediary Exporter

    Importer

    Industry

    (Roadster)

    Distributors

    (supermarkets

    ect.)

    Consumer Recycling

    packaging

    Culture

    Tre

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    Tra

    nsfo

    rmation

    Fin

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    pro

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    Farmers can organise themselves into

    formal organisations, associations or

    cooperatives.

    An intermediary is a trader or

    middleman providing farmers services

    and assistance in getting their goods to

    market. Intermediaries range from

    professional organisations to independent

    traders.

    Exporters are organisations which

    process and commercialise coffee from

    farms to meet the needs of international

    buyers.

    Importers are global merchants who bring

    goods and commodities from the origin

    country to the place of sale and exchange.

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    Coffee growers

    25 million smallholders grow 80% of the Worlds coffee

    Most of them are situated in Brazil due to the potential production

    Cooperatives with smallholders members such as :

    -> Hop Tac, Vietnam

    -> Cafe timor, East Timor

    -> Cooxup the most important in Brazil with 2,4 million coffee bags in 2011

    -> Fapecapes, Procap, Ecuador

    -> Fondo Paez, Colombia

    -> Oromia, Ethiopia

    -> Comisajul, Honduras

    -> Oro Verde, Peru

    -> Cab, Hati

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    Major marketers in the coffee sector Market Share in % of the global market

    Kraft Jacobs Suchard :

    14.5%

    Lavazza : 5.5%

    Legal : 4%

    Malango: 3%

    Nestle : 15%

    Procter Gamble : 5.6%

    Segafredo : 5%

    Sara Lee : 11%

    Tchibo Eduscho : 5%

    The global coffee market, including

    fresh and instant, was worth $70.86

    billion in 2011.

    http://www.reuters.com/article/2012/02/03/us-coffee-

    idUSTRE81203720120203

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    Obstacles to coffee growing

    Lack of fertilizers due to their prices

    Absence of technology and methods

    Lack of market access

    Climate changing

    Price variation

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    Environmental issues caused by coffee production

    Deforestation

    Pollution

    Pesticides

    Negative biodiversity impact

    Water waste

    Plastic wastage (seedling bags)

    Lack of capsules coffee recycling

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    Coffee capsules waste

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    Associations

    Fairtrade:

    - For a better life, improve working conditions and wages of farmers NGOs

    - Represent local farmers and support them

    Certifications for environmental and social problems: - Fairtrade (FT)

    - Organic

    - Rainforest Alliance (RA)

    - UTZ Certified

    - 4C Association

    Starbucks and Nestle are certified.