Add Product Recommendation to Cart Abandonment Emails?

Cart abandonment emails reduce abandonment by 10%-30%.

So, what type of content is sent in those emails to persuade shoppers to return to the site?

Offer a coupon/discount

Offer promotions based on order value or cart content

Offer personalized product recommendations

So, what are personalized product recommendations?

This means you will show different product recommendations that are particularly interesting to each individual shopper.

How does it work?

1. The right product to the right person:

Barilliance’s personalization engine uses the data associated with each specific email address and generates recommendations based on their most recent activity on the site.

Some factors taken into consideration:- Specific items- Product categories - Brands - Price ranges

How does it work?

1. The right product to the right person:

The engine considers browsed items, but gives more consideration items added to the cart or recently purchased.

If there isn’t enough data, the customer will see a mix of: top sellers, items with a good click-through-rate and items you have selected.

How does it work?

2. At the right time:

Since customers’ preferences and needs change over time, the relevant product recommendations must be presented at the right time.

The right time = when the customer opens the email.

How does it work?

2. At the right time:

So, Barilliance’s creates dynamic recommendations that are generated in real-time: when the customer opens the email instead of when the email is sent.

Once they are generated, they remain the same for 24 hours. If the email is opened again after 24 hours a new set of recommendations will be generated.

Why is it so effective?

Unsurprisingly, when shoppers receive the latest arrivals or discounted items from their favorite category or brand, their experience becomes more relevant and they are more tempted to make a purchase.

Why is it so effective?

The dynamicity allows more accurate and relevant recommendations as it takes into consideration the current status of the user, the product stock levels and more changing factors.

Therefore, these emails are extremely effective as they transfer the right message to the right shopper at the right time.

Why is it so effective?

This feature can lead to 30% increase in sales conversion rates and 35% in click-through rates.

Using this Barilliance’s software has resulted in: EyeBuyDirect.com: 175% increase in email click-

through-rate, 30% increase in conversion rate.

Lux Fix: 85.7% increase in email conversion rates, 136.2% increase in recovered sales from emails.