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Developing and implementing a social media strategy Simon Duncan Electroville Add a Friend
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Developing and implementing a social media strategy
Simon Duncan
Electroville
Add a Friend
AGENDA
Introduction to Electroville
Your goals
Add a Friend Project
Social Media and the voluntary sector
Introduction to social media tools
Developing a social media strategy
Lunch
Exploring Social Media tools
ELECTROVILLE
Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber
ICT funded programs – Add a Friend
Technical Support
Websites / Databases
Training
Printers
Hardware
YOUR GOALS
ADD A FRIEND
The Programme
Social Media workshopCreate social media strategy
Half day visit x 2Implement social media strategy
Quarterly meetings
Create case study
1 year’s support – telephone and email
SOCIAL MEDIA MINEFIELD
ADD A FRIEND
What is Social Media?
ADD A FRIEND
What are your beliefs about Social Media?
Positive Negative
ADD A FRIEND
Suggestions
1. Creates honest direct dialogue between people
2. Encourages people to share feedback, opinions and ideas
3. Lets people communicate quickly and easily
4. Connects people with shared common interests
5. Helps to give people a voice
6. Alleviates the isolation of the elderly and disabled
7. Helps to create routes to employment and enterprise
ADD A FRIEND
Suggestions
1. Without effective filtering, you can suffer from information overload
2. If not many people connect with your social media profiles, they can look
empty and unused
3. You need plenty of content to fill your social media profiles on a regular
basis
4. Poorly managed social media channels can be a place for people to
leave negative or abusive comments
5. It takes up a lot of time
SOCIAL MEDIA BUILDING RELATIONSHIPSListening to what is going onLinking and Sharing – and linking again!Expressing yourself – to individuals, groups, organisations, companies, local governmentComments and Feedback – agree or disagree, this is what builds communities around a topicConnecting – social media is more about the links, introductions and relationships than the technology Being Helpful – giving and sharing via social media is changing societySaying Thank you
HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
SOCIAL MEDIA BUILDING RELATIONSHIPS
SOCIAL MEDIA STATS
STATISTICS
Facebook use in the UK is now 25 million, half the +13y population.In Jan 2010 Facebook had more global visitors than Google50% Facebook users access their account every day50% of 16 year olds check their Facebook status before they get out of bed in the morning.24 hours of video is uploaded to YouTube every minute.YouTube is the second most popular search engineThe fastest growing demographic for social media uptake is the 35 – 55 age group.
SOCIAL MEDIA STRATEGY
1. Organisation’s purpose and goals
2. Social Media goal/s
• Who are you trying to reach?
• To what purpose?
3. Research
4. Tool/s
5. Plan of action
• Who does what, when and how
• Training
6. Monitoring and Evaluation
7. Review
SOCIAL MEDIA TOOLS - FACEBOOK
Mental Health Help UK – FB and videos
Sidbury to Sidmouth Cycle Path – Campaign
Disability Connections – Inspirational
Youth Parliament Middlesborough – Facebook via Twitter
UK Youth Climate Coalition – Campaign, Info, Giving a Voice
Northshore YMCA – Social responsibility, programs
Age Concern Havering – Promoting events and services
Encephalitis Society – Support, Events
SOCIAL MEDIA TOOLS - BLOGGING
Get Cycling – News
Deaf Mom World – Individual disability blog
Layla Grace Foundation – Multiple approaches
Networked Blogs - Music
Blogging
SOCIAL MEDIA TOOLS - YOUTUBE
Jessie’s Fund – Haircut fundraiser
Get more people cycling – Promotional campaign
Drug and Alcohol Abuse Awareness – Slideshow plus music
Youth Music – Testimony
Cannon Hall Farm – Users video
Benson’s Beds – Viral
Purple Feather – Viral
Japanese Girls? – Fun
ACTION POINTS
1. Social Media Strategy Completion
2. Social Media Strategy Implementation
3. Meeting
THANK YOU
Simon Duncan
Head of Social Media, ElectrovilleICT Champion, Yorkshire and Humber
01924 [email protected]
www.electroville.org.uk
This presentation complete with links is available atwww.electroville.org.uk/content/add-a-friend-presentation
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