Teacher Zen! Ways to Prepare Yourself for Your Best Year Yet
Adculture
Transcript of Adculture
ADVERTISING IN
TODAY’S SOCIETY
Ashley Bailey Karo Chakhlasyan Britt Cortez Allison Lavelle Lucy Reyes Phillip Vialpando
buying a product
vs.
buying a lifestyle
Buying a lifestyle
• Many Ads sell a
lifestyle with the
product
• Convincing
potential customers
of having a similar
lifestyle shown in
the ad
Has the economy changed values?
• Due to the recession
consumers are more
cautious
• Less customer
loyalty for
businesses
• Customers look for
sales or better deals
Cultural Narcissism
“The need to acquire the symbols of
wealth based on hedonism and
gravitating towards social hierarchy’s”
Cultural Narcissism
• Advertising puts the
consumer's lifestyle into
question and its quality
• Advertising has turned
products to a form of
expression, or
statements of status
What comes to mind when you hear BMW?Sporty, luxurious, sharp, expensive, high-end German engineering
Think Different?
• Apple’s “Think
Different” campaign
• People want to be
different & creative
• Elicits emotional
response from
consumers