EXPRESS

expo festival

WHO WE ARE

ADC Group

is a publishing company based in Milan that provides online and paper products to those working in advertising, marketing, media and events.

ADC mission is to provide companies investing in communications with the most innovative informational tools in order to better choose their partners and to communicate more effectively with their targets.

In order to achieve this objective, ADC utilizes the click & paper strategy, which proposes the web for daily information, interactivity and immediacy, and printed material for fuller information, learning and insight.

EVENTS AREAe20express.itThis site is entirely devoted to the events world, its trends and developments.e20express provides real-time info and services such as:- Event Marketing Directory, a virtual venue where demand and supply meet- Event Database- Who’s Who of the Event Managers

e20, The First Italian Events and Sponsorships Magazinee20 is the first Italian monthly magazine dedicated to the events and sponsorships world. The magazine gets you better acquainted with this new communications medium, with every issue offering up-to-date investigations and in-depth features on topics such as Event Professionals, Case Histories, Top Locations and Event Partners.

EuBEA Magazine, The First European Events MagazineEuBEA is the first European annual magazine dedicated to the events world. The magazine, for the moment strictly linked to the European awards, is connected within a series of international initiatives started by the ADC Group.

The Event Marketing BookAn authentic marketplace, where companies meet their partners; an excellent occasion to get to know each other better and to develop business. This “purchase guide” is addressed to the representatives of companies and agencies involved in decision-making with regard to partners. The Directory, available also online, is divided into four sections: agencies, partners, locations and convention bureaus.

The Italian Best Event Awards – BEA ItaliaThe Italian Best Event Awards is the first award dedicated to events in Italy.Italian BEA has existed since 2004.

The European Best Event Awards - EuBEAThe European Best Event Awards is the first award dedicated to events in Europe.European BEA has existed since 2006.

The aim of both the awards is to become an international reference point for everyone involved to some extent in the creation of events: companies, specialized agencies and various types of partners. Italian and European BEA are a real and valid ways of giving a company or trademark visibility with an excellent mass media return. The events will be judged by a jury panel composed of qualified representatives of the events world.

The Bea Expo Festival This is a great two-day kermesse with a rich and well articulated programme. On one side it will propose workshops, seminars, conventions, and roundtables, and on the other side it will present an Expo Area where companies, agencies and service providers will have the chance to show their professionalism and their abilities.

expo festival

EVENTS AREA

ADVexpress.itADVexpress is an online publication that gives you real time access to news on advertising, media and new branches of communications, underscoring the most innovative aspects. ADVexpress is the first real time information agency for the communications world in Italy that includes:- News in real time with about 50 updates per day.- A daily Newsletter that gives all the news published on the site the day before.- A historical archive that includes more than 50,000 item.- An e-mail alert: breaking news.

NC, The First Italian Integrated Communication MagazineNC is the first Italian monthly magazine dedicated to the integrated communication world. NC deals with issues such as unconventional, relational and experiential marketing; holistic communication; the store as a new communication environment. The monthly magazine is articulated in four areas: strategy, digital and interactive, retail experience and innovative media.

NC GuideCompanies will find the guide an essential compass able to drive their choices. The volume brings together the profiles of companies that operate in five areas:Strategic area (communication agencies at 360 degrees and media centres), Digital Area (direct marketing and public relations agencies), Retail Experience Area (communication for and within the store), Dealers/Publishers Area, Innovative Media Area (from the media environment to guerrilla marketing, from viral to mobile marketing)

INTEGRATED COMMUNICATION AREA

ADV express TVADVexpress TV is the webtv that throughout the year offers video-interviews to the top managers of the most important Italian and European organizations. The channel hosts TGCannes, the video platform that offers real-time services from the most important worldwide event of advertising.

The Communications NotebooksEleven annual single-theme publications taking in-depth looks at topics such as: Media Centres and Dealers, Relationship Marketing, TV, Radio, the Web, Public Relations, Social Responsibility and much, much more. A publishing calendar is designed ad hoc in order to provide exhaustive professional support of market knowledge to all communications professionals.

The Creativity AnnualThe Creativity Annual is devoted to the most significant advertising campaigns of the year. Judged by creative directors using their own interpretations of creativity as criteria, the Annual offers an original selection of TV, web, press and billboard/poster campaigns. The projects of the agencies registered with the Creativity Annual participate ex officio in the NC Awards - the Best Creativity of the New Communications.

NC AwardsWith the aim of stimulating the communications industry in its most original, innovative, and multidisciplinary expressions, the projects of the agencies registered with the Creativity Annual “Made in Italy” participate ex officio in the NC Awards - the Best Creativity of the New Communications. The campaigns, divided into three sectors - Traditional Area, Interactive Area and Innovative Media Area - will be judged by a jury panel composed of qualified representatives of the business world.

INTEGRATED COMMUNICATION AREA

CEOs, Event Managers, Marketing and Communication Directors of the main Italian and European firms. Every editorial product belonging to the events area is distributed in more that 10,000 copies. Everyday over 3,400 single users connect to the website www.e20express.it and more than 11,000 receive daily updates through a newsletter.

TARGET PROFILE

Events Area

CEOs, Event Managers, Marketing and Communication Directors of the main Italian and European firms. Every editorial product belonging to the integrated communication area is distributed in more than 10,000 copies. Everyday more than 6,000 single users connect to the website www.advexpress.it and more than 30,000 receive daily updates through a newsletter.

Integrated Communication Area

CONTACTSADC GroupVia Fra Luca Pacioli, 3 20144 MilanoT +39 02 83102317F +39 02 36592735info@adcgroup.it

EDIToR IN CHIEF AND PRESIDENTSalvatore Sagone e-mail: salvatore.sagone@adcgroup.itMANAGING DIRECToRGiulio Bortolussi e-mail: giulio.bortolussi@adcgroup.itSALES DIRECToRCristina Concari e-mail: cristina.concari@adcgroup.it tel. +39 02 83102315INTERNATIoNAL BuSINESS DEVELoPMENT MANAGERMila Camnasio e-mail: mila.camnasio@adcgroup.it tel. +39 02 83102381

Companies 52%

Event Agencies 21%

Event Partners 5%

Locations 4%

Production Houses 3%

Promotions 3%

MediaAgencies 8%

Public Relations Agencies 4%

Companies 34%

Advertising Agencies 21%

Media Agencies 15%

Promotion Agencies 3%

Sales Agencies 10%

Production Houses 3%

New Media 8%

Media 6%

ADC GroupVia Fra Luca Pacioli, 320144 MilanoT +39 02 83102317F +39 02 36592735info@adcgroup.it

www.adcgroup.itwww.advexpress.itwww.e20express.itwww.besteventawards.comwww.beaexpofestival.com