Aday.org the world's largest digital ooh campaign
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countries 23 digital networks 284 individual executions 2,700 media partners 73 85,000 screens Posterscope execute the world’s largest digital campaign A global digital campaign? Is that even possible? With all those different media partners, different screens, different formats? Now it is. On October 8 th , Posterscope proved it, by executing an extraordinary campaign for Aday.org that reached 46 million people around the world in just two days. The logistics are a bit staggering: 85,000 different screens across all the major continents, including the ABC screen in New York’s Times Square, the Media Wall in Liverpool, and the Taipei Arena in Taiwan. In all the campaign required 2,700 different, individual executions. The Aday.org campaign is the most amazing demonstration so far of just what can be achieved using Digital Out-of-Home. If you’d like to know more about what your brands could achieve with this medium, contact Liz Jones at [email protected] To view the video - click here An audience of 46 million people in just 48 hours
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Transcript of Aday.org the world's largest digital ooh campaign
countries23
digital networks
284
individual executions
2,700
media partners
73
85,000screens
Posterscope execute the world’s largest digital campaignA global digital campaign? Is that even possible? With all those different media partners, different screens, different formats?
Now it is.
On October 8th, Posterscope proved it, by executing an extraordinary campaign for Aday.org that reached 46 million people around the world in just two days.
The logistics are a bit staggering: 85,000 different screens across all the major continents, including the ABC screen in New York’s Times Square, the Media Wall in Liverpool, and the Taipei Arena in Taiwan. In all the campaign required 2,700 different, individual executions.
The Aday.org campaign is the most amazing demonstration so far of just what can be achieved using Digital Out-of-Home.
If you’d like to know more about what your brands could achieve with this medium, contact Liz Jones at [email protected]
To view the video - click here
An audience of 46 million peoplein just 48 hours
