ADAYANA INDUSTRY GROUPYour Strategic Partner for Breakthrough Performance

WHO WE ARE

ADAYANA OVERVIEW

• 35 years of industry experience• Expertise in Agribusiness, Automotive, Manufacturing, Government• Specialists in serving businesses with complex sales channels• Headquartered in Indianapolis, IN with offices in Urbana, IL and Falls Church, VA.• Our team of business consultants, learning specialists and technologists provide end-

to-end solutions through a partnership approach• 122 employees and a network of 60+ external consultants and facilitators• 1000 organizations and 65 government agencies served• 90% repeat business. Average customer satisfaction score: 4.98 out of 5

We partner with organizations to enhance human capital and business performancethrough delivery of four core services: Performance Assessment, Business Consulting,

Learning & Development, Performance Technologies

MARKETS SERVED

AGRIBUSINESSAnimal Health, Crop Inputs, Agricultural Finance, Equipment, Associations, Co-Ops

AUTOMOTIVEAutomotive Aftermarket Manufacturing and Retail

MANUFACTURINGPharmaceuticals, Home Improvement, Office Equipment

GOVERNMENTCivilian, Defense & Security Sectors

WHAT TO EXPECT WHEN YOU WORK WITH ADAYANARELATIONSHIPWe believe our business success is realized throughfostering quality relationships with our team, our clients and our partners.INTEGRITYWe will be upfront with you on all aspects of our work – deadlines, budget, quality control, project management.We stand behind the commitments we make to you.TIMELINESSWe make it a high priority to ensure your project is completed within the agreed-upon timeframe. If there are extenuating circumstances, we will work towards a speedy resolution. INNOVATION We create solutions that are founded on leading principles while also creating or leveraging new techniques thatsupport innovation.

CUSTOMER SATISFACTION90% of our business comes from satisfied customers and their referrals, so naturally we will always make sure you are completely satisfied with our work.MULTI-DISCIPLINARY TEAMOur clients consistently tell us that our subject matter expertise in the agribusiness, automotive and manufacturing space, coupled with ready access to a multi-disciplinary team of business consultants, learning specialists and technologists, sets us apart.A PARTNERSHIP APPROACHWe bring the definition of “partnership” to a whole new level. We care about your business as much as you do and you can often find us working onsite to help launch a new initiative or manage a project. Consider us as an extension of your team.

THE ADAYANA APPROACH

How do I win in the marketplace?

Things to consider• Competitive

landscape• Your value

proposition and differentiators

• Effective use of technology

• Operational efficiency

• Best-in-class thinking• Leadership alignment

HELPING YOU RESOLVE YOUR MOST PRESSING BUSINESS NEEDS

Is my team readyto execute onour strategy?

Things to consider• Is strategy

understood

• Team strengths

• Knowledge, skills and attitudes required

• Additional talent and training needs

• Learning infrastructure and culture

Do our sales and marketing efforts

support our strategy?

Things to consider• Go-to-market

strategy• Effective capture and

use of customer data• Brand messaging• Sales practices and

team proficiency

PLANYour Actions

DEVELOP Your Team

GROW Your Business

SUSTAIN Customer Loyalty

Does ourcustomer

experience foster loyalty?

Things to consider• Relationship skills of

customer-facing employees

• Service standards• Value-add offerings• Customer retention

strategy

BUSINESS CONSULTING• Strategic Planning• Scenario Planning• Go-to-Market Strategy• Product Launch• Pricing Strategy

LEARNING & DEVELOPMENT• Learning Strategy• Competency Modeling and

Assessment• Curriculum Design• Course Development• Scaled Solutions

PERFORMANCE ASSESSMENT• KPI & Scorecard

Development• DiSC Assessment• Post-Training Evaluation• Manager/Employee

Alignment• Learning Effectiveness/ROI

ADAYANA SERVICESEND-TO-END SOLUTIONS

PERFORMANCE TECHNOLOGIES• Learning Management

Systems• Online Performance Support• System Integration• Post Implementation Support• Simulations and Gaming

BreakthroughPerformance

• Trainingindustry.com Jiffy Lube training -#2 in 2015, #1 in 2014

• CLO Magazine Learning in Practice award

• American Design Awards Award of Excellence

• Adobe Plateau Best in Launch to Organization

• Inc5000 Fastest Growing Company 4 Consecutive Years

AWARDS AND RECOGNITION

Business Objective Grow revenue and achieve market differentiation by partnering with a company with agricultural expertise to offer B2B services designed to strengthen their customers’ businesses.

Adayana Methodology • Analysis: Through assessing market needs and competitive

offerings, a profitable approach to services emerged

• Strategy: The B2B service model enables flexible, scalable implementation across business units to solve the unique productivity, profitability, and organizational development challenges of a wide variety of the client’s customers

• Commercialization: Development of service content and programs and implementation support results in year-over-year expansion of the new B2B services business line

ANIMAL HEALTHCLIENT SUCCESS STORY

Initiatives Include:

• Creation and implementation of an insights generation tool that measures leadership and staff assessment of key areas

• Design and development of a tiered leadership curricula, sales methodology, services launch training, and coaching

• Sales analysis and reporting dashboards• Staff augmentation for resource management, project

management, and project accounting

Business ResultsThrough the partnership, services have been delivered to 1000+ customers in 2 years, achieving a satisfaction score of 4.5 and a net promoter score of 57. The sales force reports deeper understanding of customer needs and increased product sales.

ANIMAL HEALTH(continued)

Leadership CurriculaDevelopment, Facilitation, Coaching

Sales and Services Launch Training

Competencies and KPIs

Needs Analysis and Proposal Development

Customer Invoicing and Billing

Sales Forecasting and Tracking

Lead Generation ActivitiesStrategic Planning

Operational Business Planning

Pricing Analysis

Proof of Concept Service Development

Marketing Onboarding Strategy

LEA

RN

ING

SALE

S SU

PPO

RTST

RATE

GY

“Content excellent/relevant.Materials provided—top notch.”

“Provides us with things other thanprice and specs to aid selling.”

“Made me think of new opportunities.”

Business ObjectiveCreate a competency-driven “best-in class” sales training curricula for dealers to ensure individual effectiveness, consistent customer experiences, and revenue growth.

Adayana MethodologyAnalysis: Behavioral interviews of high-performing salespeople led to defining 14 sales competencies and associated behaviors

Construction: A blended learning curricula tied to the competency model ensures ongoing skills development

Implementation: Nine dedicated facilitators deliver the program while Adayana manages schedules and logistics

Business ResultsSince 2013, 400+ modules have been delivered nationwide, achieving a 4.6 average satisfaction score.

AGRICULTURE EQUIPMENT MANUFACTURERCLIENT SUCCESS STORY

AUTOMOTIVE SERVICES

Business ObjectivesCreate an online Onboarding and Customer Service learning experience for supervisors and frontline employees. Adayana MethodologyThe company provides online training for 38,000+ employees annually in its retail and franchise locations. A strong focus on measurement required use of a robust LMS.• Adayana created an intuitive portal, individual progress reports

at login, and interactive tutorials and simulations.• Designed an engaging curriculum to deliver a complex

sequence of training events.• Increased supervisor and employee engagement in learning.• Developed a user interface to deliver the maximum training

ROI.

CLIENT SUCCESS STORY

Results• Average revenue per store up 38.5%• 448% increase in course completions• Training ROI increased 204%• $10,000,000 in productivity improvement• $20,000,000 in annual cost savings• Ranked #1 by Training Magazine

AUTOMOTIVE SERVICES(continued)

AUTOMOTIVE TECHNICAL LIBRARY – UPDATED Create an outstanding customer service and repair experience

for your customers Prepare your team for ASE certification Develop your employees and increase retention ratesAdayana’s 70+-course automotive library assets have served thousands of industry technicians, with over 1,000,000 course completions to date.Library updates and features include:• A5 Brakes e-learning curriculum has been revamped.• A4 Suspension and Steering e-learning curriculum is being

revamped.• The ASE Study Guide Practice Test is being redeveloped for each ASE

topic.• The automated LMS assignment feature via our exclusive Technician

Assessment Series will continue to be supported on our hostedLMS products.

• Service or parts providers can access content that is aligned to theASE Certification.

• Over 1,000,000 course completions to date!• The Management Development and Automotive Maintenance series

continues to provide value.

U.S. Department of Agriculture

• Provided end-to-end LMS operations support with500% ROI

• Developed and executed a marketing and communications campaign to increase LMS utilization rates

• Established competency modeling strategies and structures for individual performance plans

• Created 360 leadership evaluations

• Implemented an enterprise-wide mobile learning solution for USDA’s dispersed workforce

CIVILIAN SECTORCLIENT SUCCESS STORY

Mine Safety Health Administration (MSHA)

• Analyzed and redesigned the mine inspector’s mandatory retraining program to close significant gaps between the retraining curricula and the mine inspector’s performance in the field

• Converted MSHA’s training into a blended learning solution (instructor-led, web-based, and webinar training) to achieve: improved learning performance, increased retention, and greater cost effectiveness

CIVILIAN SECTORCLIENT SUCCESS STORY

The Director Joint Force Development / Joint Knowledge Online

• Developed a Cross-Cultural CompetencyTrainer (3TC) program

• Created a customizable path of instruction and innovative gaming technologies with interactive video, storytelling, scenario introductions, real-time remediation, course mentors, and use of avatars for the purpose of stimulating critical thinking and learning

DEFENSE SECTORCLIENT SUCCESS STORY

Your Strategic Partner for Breakthrough Performance

www.adayana.com