Cristiano Rastelli - Consumer Team

Adaptive, Responsive, Mobile.A liquid web.

Index• Premises

• Responsive. Adaptive. Mobile.

• Liquid web. Numbers.

• Tools & Techs.

• VisualDNA.

WEBWe are talking about

+ +

* but not only

*

ResponsiveAdaptiveMobile*

* first

www.alistapart.com/articles/responsive-web-design/

www.abookapart.com/products/responsive-web-design

www.lukew.com/ff/entry.asp?933

www.abookapart.com/products/mobile-first

twitter.com/lukew/status/262920585938612224/photo/1/large

RESPONSIVEVs.

ADAPTIVE

RESPONSIVEVs.

ADAPTIVE

RWDMDWDMFWDRESSPRD

ADAPTIVE

RESPONSIVE

ADAPTIVERESPONSIVE

FRAMEWORKboilerplate

PATTERNlibraries

MOBILEFIRST

The RWD effect

bradfrostweb.com/blog/web/mobile-first-responsive-web-design/

futurefriend.ly

techcrunch.com/2012/10/27/tablet-first-mobile-second/

www.welcomebrand.co.uk/thoughts/the-responsive-web-will-be-99-9-typography/

The RWD limits

markboulton.co.uk/journal/gridset-and-the-red-pill

Responsive design is time-consuming. Not just writing the code, but all the way back to content requirements, typography, layout,

managing client needs and expectations, Q.A and bug testing.

Making websites this way adds time. In some cases, too much. Or rather, we’re spending

time on the wrong things.

Mark Boulton

If you’re making websites, chances are you’ve given some thought to what constitutes a

responsive-friendly design process — and you’ve probably found that adding a mockup for every breakpoint isn’t a

sustainable approach.

www.alistapart.com/articles/responsive-comping-obtaining-signoff-with-mockups/

Using a predefined grid seems to make as much sense as using a

predefined colour scheme.

www.alistapart.com/articles/the-infinite-grid/

Luke Wroblewski

twitter.com/lukew/status/268406393944559616

one design fits all sizes

www.zeldman.com/2011/12/29/state-of-the-web-of-apps-devices-and-breakpoints/

Zeldman

Responsive design is not dead; it has only begun. It is not a panacea but was never intended to be. It is simply the beginnings of an approach.

Why Liquid?

web

user

Ryan Singer

twitter.com/rjs/status/323880906559459331

PC vs. Smartphone Shipments

Source: Canalys 2011

Global Mobile vs. Desktop Internet Users

Source: Morgan Stanley 2011

overtaking this year?

Source: http://www.lukew.com/ff/entry.asp?1597

Where are people using mobile devices?

Source: Compete's Quarterly Smartphone Report

84%

80%

76%

69%

64%

62%

47%

at home

during miscellaneous downtime throughout the day

waiting in lines of waiting for appointments

while shopping

at work

while watching TV

during commute in to work

twitter.com/gluca/status/312849923466985472

Gianluca Diegoli

I realized that it's the mobile experience that determines what then I use in my desktop. For example, Pinterest for iOS is lousy, and then…

hbr.org/2013/01/how-people-really-use-mobile

googlemobileads.blogspot.co.uk/2011/04/smartphone-user-study-shows-mobile.html

google.com/think/research-studies/creating-moments-that-matter.html

www.google.com/think/research-studies/the-new-multi-screen-world-study.html

www.google.com/think/research-studies/the-new-multi-screen-world-study.html

www.google.com/think/research-studies/the-new-multi-screen-world-study.html

www.google.com/think/research-studies/the-new-multi-screen-world-study.html

Money. Not only user-experience!

CONTEXTA shift in the

of web usage

we

www.slideshare.net/yiibu/pragmatic-responsive-design/

Test with real devices!

others

trentwalton.com/2013/04/10/reorganization/

Organization

trentwalton.com/2013/04/10/reorganization/

Organization

viljamis.com/blog/2012/responsive-workflow/

Workflow

viljamis.com/blog/2012/responsive-workflow/

Workflow

daverupert.com/2013/04/responsive-deliverables/

Deliverables

styletil.es

Deliverables

styletil.es

Deliverables

Tools & Techs

Patterns

mobiledesignpatterngallery.com

Patterns

mediaqueri.es

Patterns

mobilepatterns.com

Patterns

bradfrost.github.com/this-is-responsive/patterns.html

Designing Tools

html.adobe.com/edge/reflow/

Designing Tools

easel.io

Designing Tools

uxpin.com

Designing Tools

gridsetapp.com

Prototyping Tools

solidifyapp.com

Prototyping Tools

proto.io

Prototyping Tools

popapp.in

Prototyping Tools

plunkapp.com

Testing Tools

studiopress.com/responsive/

Testing Tools

LiveViewFor Mac, iPhone & iPad

zambetti.com/projects/liveview/

NO!

VisualDNA

• Context is changing. We must embrace it.

• Measure/track users in specific devices.

• Different approach to quiz & data analysis.

mobile.visualdna.com

Cristiano Rastelli - Consumer Team

THANK YOU

http://www.zeldman.com/2011/12/29/state-of-the-web-of-apps-devices-and-breakpoints/http://www.slideshare.net/yiibu/pragmatic-responsive-design/http://www.netmagazine.com/opinions/responsive-web-design-boringhttp://viljamis.com/blog/2012/adaptive-vs-responsive-whats-the-difference.phphttp://markboulton.co.uk/journal/gridset-and-the-red-pillhttp://www.netmagazine.com/opinions/responsive-web-design-boringhttp://www.slideshare.net/pkattera/design-process-for-responsive-web-designhttp://37signals.com/svn/posts/3285-the-typography-and-layout-behind-the-new-signal-vs-noise-redesignhttp://www.cloudfour.com/where-are-the-mobile-first-responsive-web-designs/http://trentwalton.com/2013/04/10/reorganization/http://viljamis.com/blog/2012/responsive-workflow/http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

Must-Read

Nice-to-Read

Some references:

http://www.lukew.com/ff/entry.asp?1394http://www.lukew.com/ff/entry.asp?1562http://www.lukew.com/ff/entry.asp?1436http://www.alistapart.com/articles/responsive-web-design/

http://www.alistapart.com/articles/responsive-comping-obtaining-signoff-with-mockups/ http://www.alistapart.com/articles/the-infinite-grid/http://www.alistapart.com/articles/uncle-sam-wants-you-to-optimize-your-content-for-mobile/http://www.smashingmagazine.com/responsive-web-design-guidelines-tutorials/http://mobile.smashingmagazine.com/2012/10/24/beyond-common-media-query-breakpoints/http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/

http://www.slideshare.net/livefront/responsive-design-7877412http://www.slideshare.net/KMcGrane/adapting-ourselves-to-adaptive-content-12133365http://www.slideshare.net/bradfrostweb/for-a-futurefriendly-webhttp://www.slideshare.net/pkattera/design-process-for-responsive-web-designhttp://www.slideshare.net/pekkos/mobile-experienceshttp://www.slideshare.net/bradfrostweb/beyond-media-queries-anatomy-of-an-adaptive-web-designhttps://speakerdeck.com/scottjehl/responsive-responsiblehttps://speakerdeck.com/erunyon/rebuilding-a-university-homepage-to-be-responsive-twice-in-less-than-a-yearhttps://speakerdeck.com/m83/responsive-webdesing-and-the-little-dirty-secret-behind-fluid-grids

http://markboulton.co.uk/journal/adaptive_content_managementhttp://uxdesign.smashingmagazine.com/2012/11/08/ux-design-qa-with-christian-holst/http://bradfrostweb.com/blog/mobile/planting-the-seed-for-a-responsive-future/http://www.quora.com/Responsive-Design-vs-Adaptive-Designhttp://www.html5rocks.com/en/mobile/responsivedesign/http://www.sazzy.co.uk/2012/02/why-i-cant-design-in-the-browser/

Nice-to-Read (cont.)

http://bradfrostweb.com/blog/mobile/planting-the-seed-for-a-responsive-future/http://techcrunch.com/2012/10/27/tablet-first-mobile-second/ http://www.jordanm.co.uk/post/32866575759/the-airfix-responsive-workflowhttp://blog.cloudfour.com/css-media-query-for-mobile-is-fools-gold/http://www.guardian.co.uk/help/developer-blog/2012/oct/18/responsive-design-guardian-introductionhttp://digital.cabinetoffice.gov.uk/govuk-launch-colophon/

Nice-to-Read (cont.)

http://responsive.is/http://bradfrost.github.com/this-is-responsive/http://mediaqueri.es/http://futurefriend.ly/http://www.mobiledesignpatterngallery.comhttp://www.mobilepatterns.com

Resources

http://html.adobe.com/edge/reflow/http://html.adobe.com/edge/inspect/http://zambetti.com/projects/liveview/http://popapp.inhttp://www.solidifyapp.comhttp://proto.iohttps://gridsetapp.com

Tools