Adaptive Personalized Persuasion

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Adap%ve Mediated Persuasion Martha G. Russell June 2, 2011
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    17-Oct-2014
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Keynote Presentation at Persuasive Technology Conference, June 2, 2011, Columbus Ohio. There is a privacy friendly alternative in the world of personalized adaptive persuasion. Call to action for designers, developers, marketers and advertisers to respect digital identity of the people on whom their businesses depend.

Transcript of Adaptive Personalized Persuasion

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Adap%ve  Mediated  Persuasion  Martha  G.  Russell  

June  2,  2011  

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The  Universe  that  is  ME!  

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The  Universe  that  is  ME!  

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The  Universe  that  is  ME!  

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The  Universe  that  is  ME!  

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Seman%c  Integra%on  Technologies  

•  Sensors  •  Mobile  devices  

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Quan%fied  Self  

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Persuasive  Technologies  Use    In%mate  Personal  Informa%on  

content  tagging  -­‐  geoloca%on  interference  maps  -­‐  personal  iden%fica%on  -­‐  device  synchroniza%on  -­‐  privacy  protocols  

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$300B  US  ad-­‐based  Internet  industry  

Addicted  to  in%mate  personal  data  

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Preferences  and  Permissions  

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Argumenta%on,  Appeal  &  Nego%a%on  

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Erosion  of  Privacy  In%mate  Personal  Informa%on  Preferences  &  Permissions  Argumenta%on,  Nego%a%on  &  Appeal  

Personal  Informa%on  Exposed  Preferences  Revealed  Nego%a%on  Compromised    No  ForgeTng  

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Personal  Informa%on  Exposed  

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Preferences  Revealed  

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Nego%a%on  Compromised  

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No  ForgeTng  

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Informa%on  Security  –  Material  World  

Informa(on  Collec(on:  Surveillance,  interroga%on  Informa(on  Processing:  Aggrega%on,  iden%fica%on,  insecurity,  Secondary  Use,  Exclusion  Informa(on  Dissemina(on:  Breach  of  confiden%ality,  disclosure,  exposure  Increased  Accessibility:  Blackmail,  Appropria%on,  Distor%on,  Invasion,  Intrusion,  Decisional  Interference  

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Data  Privacy  &  Self-­‐Regula%on  

Consumer Bill of

Digital Rights Information Disclosure Con!dentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals

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Disclosure  

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Confiden%ality  of  Informa%on  

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Security  

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Par%cipa%on  in  Adv  Decisions  

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Respect  &  Nondiscrimina%on  

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Complaints  &  Appeals  

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A  Revolu%on  is  Coming!  

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Privacy  Friendly  Alterna%ve  

Personalized  Intelligent  Adapta%on  

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An  Alterna%ve  Cloud  Business  Model  

•  Perform  computa%on  using  customer  equipment  

•  Store  private  informa%on  in  data  centers  that  can  be  decrypted  only  using  the  customers’  private  keys  

•  Service  adver%sing  using  customer  equipment  •  Perform  social  compu%ng  using  customer  equipment  

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Call  to  Ac%on  

•  Develop  protocols  and  measures  of  audience  engagement  that  will  protect  the  privacy  of  individual  users  at  the  same  %me  as  they  support  the  mone%za%on  of  persuasion  technologies  in  new  media  and  the  effec%veness  of  posi%ve  societal  changes  

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Adap%ve  Mediated  Persuasion  Technologies  Personalized  and  Intelligent  

Martha  G  Russell  Senior  Research  Scholar,  HSTAR  Ins%tute  

Innova%on  Ecosystems  Network  Associate  Director,  Media  X  at  Stanford  University  

With  Apprecia%on  to  Carl  Hewi`,  Visi%ng  Professor  Stanford