Adaptive Personalized Persuasion
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Transcript of Adaptive Personalized Persuasion
Adap%ve Mediated Persuasion Martha G. Russell
June 2, 2011
The Universe that is ME!
The Universe that is ME!
The Universe that is ME!
The Universe that is ME!
Seman%c Integra%on Technologies
• Sensors • Mobile devices
Quan%fied Self
Persuasive Technologies Use In%mate Personal Informa%on
content tagging -‐ geoloca%on interference maps -‐ personal iden%fica%on -‐ device synchroniza%on -‐ privacy protocols
$300B US ad-‐based Internet industry
Addicted to in%mate personal data
Preferences and Permissions
Argumenta%on, Appeal & Nego%a%on
Erosion of Privacy In%mate Personal Informa%on Preferences & Permissions Argumenta%on, Nego%a%on & Appeal
Personal Informa%on Exposed Preferences Revealed Nego%a%on Compromised No ForgeTng
Personal Informa%on Exposed
Preferences Revealed
Nego%a%on Compromised
No ForgeTng
Informa%on Security – Material World
Informa(on Collec(on: Surveillance, interroga%on Informa(on Processing: Aggrega%on, iden%fica%on, insecurity, Secondary Use, Exclusion Informa(on Dissemina(on: Breach of confiden%ality, disclosure, exposure Increased Accessibility: Blackmail, Appropria%on, Distor%on, Invasion, Intrusion, Decisional Interference
Data Privacy & Self-‐Regula%on
Consumer Bill of
Digital Rights Information Disclosure Con!dentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals
Disclosure
Confiden%ality of Informa%on
Security
Par%cipa%on in Adv Decisions
Respect & Nondiscrimina%on
Complaints & Appeals
A Revolu%on is Coming!
Privacy Friendly Alterna%ve
Personalized Intelligent Adapta%on
An Alterna%ve Cloud Business Model
• Perform computa%on using customer equipment
• Store private informa%on in data centers that can be decrypted only using the customers’ private keys
• Service adver%sing using customer equipment • Perform social compu%ng using customer equipment
Call to Ac%on
• Develop protocols and measures of audience engagement that will protect the privacy of individual users at the same %me as they support the mone%za%on of persuasion technologies in new media and the effec%veness of posi%ve societal changes
Adap%ve Mediated Persuasion Technologies Personalized and Intelligent
Martha G Russell Senior Research Scholar, HSTAR Ins%tute
Innova%on Ecosystems Network Associate Director, Media X at Stanford University
With Apprecia%on to Carl Hewi`, Visi%ng Professor Stanford