Building digital engagement: Live streaming and whole of organisation engagement
ADAPTING TO DIGITAL - George Mason University...Revenue Composition: STREAMING 65% DIGITAL DOWNLOADS...
Transcript of ADAPTING TO DIGITAL - George Mason University...Revenue Composition: STREAMING 65% DIGITAL DOWNLOADS...
ADAPTING TO DIGITAL Jessie Richard
Vice President, Public Policy, RIAA [email protected]
Physical Digital Download Streaming Perf Rights & Sync
Modest growth after a long decline
PHYSICAL Sales of all physical formats, including CD and vinyl
DOWNLOADS Permanent downloads (and mobile revenues)
SYNCH Music used in broadcast and public performance and royalties from tv, film, and games
STREAMING Audio and video streaming revenues, paid and ad-supported, including internet and satellite radio
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
$8.7 billion
$14.6 billion
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Revenue Composition:
STREAMING 65%
DIGITAL DOWNLOADS
15% PHYSICAL
17% SYNCH 3%
U.S. REVENUES 2017
STREAMING 4%
DIGITAL DOWNLOADS
30%
PHYSICAL 66%
U.S. REVENUES 2008
Streaming Nearly 2/3 of Market In 2017
Source: RIAA 3
First Year With ~ 1 Trillion Streams
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By number of streams
Source: Nielsen SoundScan, BuzzAngle, Pandora public filings, RIAA estimates
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The Value Gap at Work PAYMENTS TO MUSIC CREATORS FOR 1,000 STREAMS
Source: RIAA Analysis and estimates of company data, MiDIA Research and Manatt, Phelps & Phillips, LLP graphic *Note: Spotify blended rate across all service tiers
$0
$2
$4
$6
$8
$10
$12
$14
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Challenges in Monetizing Streaming
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Facilitating a Diverse, Competitive Marketplace
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Thank You!