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Adapting ourselves to adaptive content
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ADAPTING OURSELVES TO ADAPTIVE CONTENT MobX @karenmcgrane
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Transcript of Adapting ourselves to adaptive content
ADAPTING OURSELVES TO ADAPTIVE CONTENT
MobX@karenmcgrane
2
“Fragmenting our content across different “device-optimized” experiences is a losing proposition, or at least an unsustainable one.
—Ethan Marcotte Responsive Web Design
“You can’t afford to create a piece of content for any one platform. Instead of crafting a website, you have to put more effort into crafting the description of the different bits of an asset, so they can be reused more effectively, so they can deliver more value.
—Nic Newman, BBCNimble Report, http://nimble.razorfish.com
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We’re about to usher in a golden age of PDFs on the iPad.
Paul Ford, @ftrain
“Existing art and production staffers from the print side would be responsible for making two iPad layouts (one in portrait and one in landscape) on Adobe’s platform.
—Condé Nast Is Experiencing Technical Difficulties
http://www.observer.com/2011/07/scott-dadich-ipad-conde-nast/?show=all
All I see is an entire organization screaming,
“WE WANT IT TO BE THE EIGHTIES GODDAMMIT.”
Condé Nast Is Experiencing Technical Difficulties
COPE: Create Once, Publish Everywhere
CONTENT
PROVIDERS
MUSIC
PARTNERS
NPR, Open Content and API’s, O’Reilly Oscon 14
NPR.ORG
NPR Digital Media Examples of COPENPR, Open Content and API’s, O’Reilly Oscon
NPR.ORG PLAYER
NPR Digital Media Examples of COPE
NPR NEWS iPHONE APP
NPR MOBILE WEB SITE
NPR ADDICT IPHONE APPProduced by a public user, based entirely on the NPR API
NPR ON THE PUBLIC RADIO PLAYER
NPR ON WBUR
NPR ON MPR
NPR ON iGOOGLE
NPR IN iTUNES
NPR’S CMS
NPR’S API
BUSINESS VALUE?
Sept. Nov. Sept. Nov. Sept. Nov. Sept. Nov.
2,775
8,700
11,000
22,000
4,300
10,500
13,000
31,000
2010 IPAD ISSUE SALES
NPR PAGE VIEWS
43M
88M
“Over the last year, NPR’s total page view growth has increased by more than 80%. How did we get that much growth? Our API.
—Zach Brand, Senior Director Technology, NPR
“The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, Android app and HTML5 site, some of which were turned around in a matter of weeks!
THE FUTURE OF MOBILE IS STRUCTURED CONTENT
CONTENT
INTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
REUSABLE CONTENT STORE
THE PRIMACY OF PRINT
Thinking about where content will “live” on a “web page” is pretty 1999.
Lisa Welchman, @lwelchman
INTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
WEB
INTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
MOBILE
INTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
CONTENT
INTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
“Traditional publishing and content management systems bind content to display and delivery mechanisms, which forces a recycling approach for multi-platform publishing.
—Dan Willis
http://dswillis.com/uxcrank/?p=378
“A semantic content publishing system creates well-defined chunks of content that can be combined in whatever way is most appropriate for a particular platform. All display issues are addressed by delivery applications, rather than by a content management system earlier in the process.
http://dswillis.com/uxcrank/?p=378
WHAT DO WE NEED TO GET THERE?
WRITE FOR THE CHUNK, NOT FOR THE PAGEDEMYSTIFY METADATABETTER CMS WORKFLOW
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TRUNCATION IS NOT A CONTENT STRATEGY
BLOBS vs. CHUNKS
DEMYSTIFYING METADATA
METADATA PROGRAMMATICALLY BUILDS PAGES
Metadata is the new art direction.
Ethan Resnick, @studip101
METADATA HELPS PRIORITIZE CONTENT
BETTER CMS WORKFLOW
Content admins hate all the fields.But the reason they hate all the fields
is the workflow is bad.
58Jason Pamental, @jpamental
CMS IS THE ENTERPRISE SOFTWARE THAT UX FORGOT
“Beautiful software, even for back-end users, is becoming an expectation.We’re moving in this direction because we now understand that better content management systems foster better content.
—Matt Thompson
http://www.poynter.org/how-tos/digital-strategies/134791/4-ways-content-management-systems-are-evolving-why-it-matters-to-journalists/
USE MOBILE AS A WEDGE.
The more structure you put into content the freer it will become.
Rachel Lovinger, @rlovinger
SEPARATION OF CONTENT FROM DISPLAY.(FOR REAL THIS TIME.)
The future of content management systems is in their ability to capture the content in a
clean, presentation-independent way.
Daniel Jacobson, NPR
DESIGN WITH AND FORSTRUCTURED CONTENT.
I’ve never seen anyone regret having flexibility in how they deploy content.
Jeff Eaton, @eaton
