Adaptable Product Roadmaps Workshop

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ADAPTABLE PRODUCT ROADMAPS DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM

description

A half day workshop on how to make product roadmaps that are realistic and adaptable to any changes... from the UX Strategies Summit 2014.

Transcript of Adaptable Product Roadmaps Workshop

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ADAPTABLE PRODUCT ROADMAPSDONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM

LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM

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HELLO.

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TODAY

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ONCE UPON A TIME…

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WHAT IS A ROADMAP?

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A PLAN OR STRATEGY INTENDED TO

ACHIEVE A PARTICULAR GOAL.

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PRODUCT ROADMAP <INSERT

DEFINITION>

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WHAT ARE THE PROBLEMS?

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WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON

BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!

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WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON

BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!

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ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLE

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FRAMEWORK

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AGENDA

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ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

START YOUR FRAMEWORK BRAINSTORM FEATURES ORGANIZE AND CATEGORIZE

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SHARE

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PARTICIPATORY!

IDENTIFY STAKEHOLDERS

ESTABLISH THE BIG GOAL

ESTABLISH TIMELINE

FLUSH OUT THE FEATURE LIST

DEFINE LEVEL OF EFFORT (LOE)

RANK AND PRIORITIZE

BUILD OUT THEMES

(MAP THEMES OUT)

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AGENDA

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Meet User Expectations

Make Community more engaging

Enhance Competition

Enhance Identity & Personalize Content

Meet Athlete Needs

Push Content

Fanlime 1.3 Overview - Priority 1 and 1 (e) Items

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ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

PRIORITIZE RE-ORDER MAP

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SHARE

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MEASURABLEDEFINE THE KPI (KEY PROGRESS INDICATOR) ACQUISITION

ACTIVATION

RETENTION

REVENUE

GROWTH

ADJUST & ADAPT

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ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

DEFINE A GUIDING KPI DEFINE ANY OTHER METRICS

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ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

USERS AREN’T USING THE APP FOR DISCOVERING NEW RECIPES. THEY USE IT AS A “2ND SCREEN” TO FIND AND ARCHIVE RECIPES WHILE WATCHING TV. !NEW GOAL: FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS !ADAPT!

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ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS

THE BUSINESS NOW NEEDS TO INSTEAD INCREASE REVENUE (AD-BASED) !ADAPT!

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SHARE

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WHAT IF…?WE’RE AGILE!

WE’RE LEAN!

CONSTANTLY PIVOTING…

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ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLEFEATURES USER STORIES HYPOTHESES

HUDDLE! RESPONSIBILITY VERSUS OWNERSHIP INVOLVE USERS *

* http://www.eleganthack.com/customer-development-with-participatory-roadmaps/

ALREADY AGILE ALREADY LEAN

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ONCE UPON A TIME…

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F&^* DOGMA!

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KEEP IN MIND

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DONNA LICHAW

@DLICHAW

GREATNORTHELECTRIC.COM

LIS HUBERT

@LISHUBERT

ELISABETHHUBERT.COM

THANK YOU.