Adapt2Digital helping businesses navigate their digital journey

Helping you navigate your digital journey

Digital Leadership | Digital BusinessCopyright © Adapt2Digital Ltd

2014. All Rights Reserved.

Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.

Digital Leadership | Digital Business

Only those businesses who can adapt to change will survive in the digital space.

Adapt2Digital


Business evolution is not new

There is a new business model and a new style of leadership emerging, which will redefine structure, process, technology and people. It speaks of openness, collaboration and co-‐design. We are no longer bound by history and what has gone before; we are only bound by our own imagination. !Henry Ford created the 8-‐hour working day as well as the concept of a production line, leading to the establishment of what many still today view as a template for organisational structure and governance. !Leap to the 60s and the dawn of consumerism, convenience and globalisation. The business model and leadership style pivoted to bring in external data sources and creativity to wow and delight the customer into becoming loyal to a single brand. !Today we are in the midst of another dramatic change. We are seeing a convergence of skills breaking down traditional organisational structures; technologists need to understand the customer, communications experts need to understand technology. The data explosion driven by social and mobile has meant that meaningful data informing business decisions continues to diminish under the weight of data feeds from everywhere. We are seeing a power shift to a more open community, where crowds contribute to anything from funding to product design. In the short term businesses must learn how to be adaptive, in the long term businesses will become more like shape shifters, assuming new forms, entering new markets, even new industries quickly and successfully in order to survive. !To survive businesses need to start building digital competency and capability now in order to begin their journey towards this new world, which is already in view.

Peter Murley !!

Non-‐Exec Chairman


A company is like a person. It can’t stand still. A person either moves ahead or he drops back. If you’re

not competitive, you either get competitive -‐ or you get out. It’s as simple as that.

John Dickson Harper


An inconvenient truth -‐ but a truth all the same

Every business is now a digital business and those where the full C-‐Suite understand the benefits of this are those that will be most successful.

Accenture

The 21st century business leader is more time poor than ever, with an ever increasing need to get to grips with the internal and external challenges digital brings. Increasing connectedness between humans, technology and ‘Everything’. The truth is digital is shaking the very foundation of our traditional business model. !According to Gartner, 25% of businesses will suffer based on a lack of digital competency by 2017. Following a recent Forrester survey approximately 80% of respondents said they had a digital strategy but only approximately 15% were able to demonstrate this. It is therefore an inconvenient truth that every business across every industry is now affected by digital disruption, an ever-‐changing technology landscape and increasing customer expectations. !The business imperative Coherent and comprehensive digital leadership is the first step toward addressing the business imperative. A clear digital vision and strategy will help you tackle head on the complex changing digital landscape. With strong and solid digital leadership businesses will be able to transition to a more adaptive approach, able to see change, assess change and act upon that change if it is meaningful for the business to do so. Those without digital leadership or the strategy to become more adaptive will find themselves increasingly playing catch up, being reactive not pro-‐active and losing out to competitors who have embraced this brave new world. Moreover, they will ultimately lose not just to their competitors, but also to new, left field disruptors -‐ who can come from anywhere. !The ability to adapt to digital is the only way to secure continued growth, deliver innovation, and achieve an audience centric business culture.


74% of business executives say their company has a

digital strategy, only 15% believe their company has the

skills and capability to execute on that strategy.

Forrester, 2014 Digital Business Survey


The Adapt2Digital Story

OUR PHILOSOPHY We believe businesses need to adapt to the ever changing world by always being ready to change. We believe in knowledge transfer. We believe you

should stay in control. We’ll help you do that.

It is a cold and lonely place for many leaders in today’s business world. The urgency to learn the skills and adopt the mindset of a digital leader is unchartered territory and only a few organisations can offer services to guide senior teams through these turbulent waters. !When it comes to the business, most if not all support services and solutions follow a more traditional view of transformational change. There is talk of ‘Digital Transformation’. However, transforming suggests a one time solution with only vague promises of on-‐going value. !Businesses need to own and take control of this change for one very important reason. This change is not a single point in time; a journey with a destination. This is a journey, that once you have set sail, will change and iterate constantly as new factors come into play and demand a change in tack or at least the ability to navigate around threats or directly towards opportunities. We call this being Digitally Adaptive. !We are a new breed of consultancy that combines traditional consulting expertise with digital tools and training. Our mission is to help create the Digital Leaders that can lead business towards this brave new world, supported along the way with our products and services. !Our products and services will ensure you stay in control of your business, your business decisions and your business growth over time. !It is your business, your journey. As with any nautical journey there must to be total trust in the skill and vision of the captain. Furthermore, in order to successfully navigate your way you will need the people and tools to ensure a clear view of your horizon. !Everyone is experiencing the same influences, but only those equipped with digital leadership, skill and supporting tools will survive.


In a world where human connection with technology is constantly creating and evolving -‐ adaptive solutions are the

only way forward for businesses.

Adapt2Digital


Becoming Digitally Adaptive

Workflows/Process Teams/People Technology

We look to three guiding principles to help our customers navigate the digital landscape.

InnovationInclusionIntegrationLeadership/Skill/Literacy Customer Employee

New Products New Territories New Channels

!Companies will need to relook at the entire business model in order to

succeed in the digital space. Mckinsey & Company

As simple as 1, 2, 3

Developing Digital Leaders

Supporting tools for the business

Consulting services to guide you

With a consistent focus and commitment to these guiding principles you are more likely to achieve true audience centricity.


Developing Digital Leaders

Becoming a digital leader requires more than sheer digital investment. It also requires building leadership capabilities to

envision and drive transformation.Didier Bonnet, Capgemini

Digital leadership is so much more than simply assigning the role and hoping for a business change. Digital leadership requires a mindset change, a commitment and a level of active participation to effect change and inspire people.

Our training and development programmes address the three cornerstones of digital leadership: • The CEO -‐ Digital leadership Vision & Strategy • The Senior Team -‐ Digital leadership alignment and open collaboration • Digital Leadership in Action -‐ Ensuring the specific digital leadership skills are present to effect

change


Our digital leadership development programmes

Digital CEO Tackling head on the CEO imperative in a digital world • Breakfast Seminar series • Exclusive Digital CEO away day with

networking event

Digital Leadership in Action Every business requires a Digital Leader to take the vision and turn it into reality • One Day intensive course to take you from

Business Leader to Digital Leader • Sharing the concepts and principles of

Digital Leadership

Digital Leadership Alignment From Senior Teams to Board Members the need for a joint definition and focus for Digital is paramount • Dedicated Workshops either onsite or

offsite for senior teams

Digital Leadership Insights Our After 5 events provide insights for all senior business leaders needing to navigate the digital world • One hour topic focussed sessions

followed by peer networking • Open and collaborative

“Adapt2Digital are a breed of consultants that are most valuable to businesses today. They specialise in supporting businesses and people to

gain greater understanding of the benefits digital has to offer internally and externally, across capability and competency. Mel specifically is a great trainer, mentor and facilitator in digital strategy and leadership having

shown these skills numerous times.” Executive Director, Disney Channels UK & Ireland


The Digitally Adaptive™ Advantage

Digitally Adaptive™ = A business able to adapt to digital change on an ongoing basis to achieve business advantage and meet and

pre-‐empt growing audience expectations.

Becoming digitally adaptive is made possible when sound digital leadership i s matched with organisat iona l capability and competency. But this competency and capability must be visible and constantly monitored to ensure you are able to adapt.

Our business tools and consultants help you see and quickly exploit successful strategies and to move away from strategies that are failing.

It is only by becoming adaptive that we can effectively deliver audience value in spite of the complexities and chaos of modern business life.


See first and act second

DEM (Digital Engagement Mapping) Only when you know your starting point can you map your journey • A comprehensive visualisation of your full

company’s digital capability, competency and capacity to adapt

Workflow Digitalisation Processes don’t just become automated -‐ they get questioned • A map of the key workflows and processes • Ability to assess the digitalisation of

workflows

DIP (Digital Improvement Pathways) It’s not about ‘doing’ digital it’s about ‘being’ digital • A fully inclusive companywide initiative

allowing everyone to be involved in the digital journey

• Digital skill & literacy addressed

Digital Benchmarking Success and progress mean nothing without comparison • All data is benchmarked against our unique

Digital Framework • Customer Experience & External Performance

against competitors and Industry

“What was a huge task has seemed like a walk in the park. It would be hard for me to quantify the impact Adapt2Digital’s involvement has made to the business so far; however it is by no means an exaggeration to claim that

Adapt2Digital’s Digital First strategy has been a game-‐changer for CareShield.”

Director, CareShield


Digitally mature organisations are on average 26% more

profitable than their less mature counterparts.Capgemini, MIT Sloan


Every business is a digital business.The Guardian, Accenture

Isn’t it time you were?

Your digital journey starts here…

Gary Ross Commercial Director [email protected] +44 (0)7788 706 897


adapt2digital.com

Stacey Perry Director [email protected] +44 (0)7932 558 255

Image source: © daDA Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.

Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.

mailto:[email protected]

http://adapt2digital.com

mailto:[email protected]?subject=

Adapt2Digital helping businesses navigate their digital journey

Business

Transcript of Adapt2Digital helping businesses navigate their digital journey