Adapt or Die - Why Is Now The time To Build An Agile Content Strategy [Webinar]

© 2015 eZdia

Helping Enterprises Map Content Strategies and Manage the ValueChain of Content - From Creation to Consumption

© 2015 eZdia

How Do We Do This?1. An Enterprise platform to support, create,

manage and distribute large volumes of content

2. Large workforce of more than 35,000 content experts around 140 countries

3. Established early success with large eCommerce brands to create buying guides, product descriptions, rich product descriptions and category pages

4. Introducing new features to the platform to scale this growth

© 2015 eZdia

About the Panelists

Ryan Walton, Director of User Experience Ryan Walton once graduated with a JD degree, but currently manages the core experience for eZdia. Ryan is well versed in UI, UX, front-end product development and scaling workflow process. Ryan regularly leans on his favorite Steve Jobs quote, "I don't think anybody should be a lawyer, but going to law school can actually be useful because it teaches you how to think in a certain way."

Padmini Murthy, Director of Marketing Padmini is a marketer and loves to read and write about emerging technologies. She has successfully led marketing initiatives for high growth technologies like mobile, cloud, semiconductor and now, eCommerce. She is going to talk about how the complexion of enterprise content has changed in a very hyper connected economy.

© 2015 eZdia

The Current State of Enterprise Content

© 2015 eZdia

Engagement & Consistency Are Key Enterprise Content Needs

Source: (Source: “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America” by CMI and MarketingProfs)

Content Production Today:

Fails to highlight HOW products and services help customers become successful.

Lacks forward-leaning insights that buyers can turn into action

Focuses on closing the deal, not on building relationships.

Source: Forrester 2014 Report on B2B Marketers Challenges https://www.forrester.com/B2B+Marketers+Struggle+To+Connect+Content+Marketing+With+Business+Value/-/E-PRE714

© 2015 eZdia

The Changing Face of Enterprise Contentin a Hyper Connected World

© 2015 eZdia

Source: Nielsen 2015 Content Report

An Explosion of Content Mobile the Single Largest Driver

© 2015 eZdia

Growth of US eCommerce, 2011 - 2017(in Billions) Growth of US mCommerce, 2011 - 2017 (in Billions)

Source: eMarketer

© 2015 eZdia

Proliferation of Product Commerce

8.5M Sellers 2M Sellers

25M Sellers 1.4+M Sellers

© 2015 eZdia

Mobile Optimization Focussed on Engagement

Ad Formats Optimized for Mobile

Source: KPCB Internet Trends

© 2015 eZdia

Enterprises Face Imminent Challenges to Engage and Convertin This Hyper Connected Economy

© 2015 eZdia

Diverse Distribution, Consumption and Integrations Points

Social PlatformsContent Management Systems Analytics and Optimization Platforms

Platforms and Versions Connectivity Languages

© 2015 eZdia

What Does This Mean?

You Need a Fully Integrated, Adaptable and Interconnected System of Engagement for Enterprise Content

Adapt or Die - Why Is Now The time To Build An Agile Content Strategy [Webinar]

Marketing

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