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SUPPORTED BY PRESENTER BYPROF.VIJAY ANAND DUBEY SYED SHAKIB(BSD) MUNNA PAL SATYENDRA SUDHANSHU

INTRODUCTION

Founded18141938 by merger of Reckitt & Sons and J&J Colman.1999 by merger of Reckitt & Colman and Benckiser.HeadquartersSlough, United KingdomKey peopleAdrian Bellamy (Chairman)

Bart Becht (CEO)ProductsCleaning products, healthcare, condiments

Revenue 488873 million (2009)Operating income 119238 million (2009)Net income 89413 million (2009)

RESEARCH OBJECTIVE

• To check the effectiveness of Disprin and its preference due to effectiveness.

Hypothesis test

• H0- EFFECTIVENESS OF DISPRIN DO NOT DEPENDENT ON PREFERENCE FOR DESPRIN

• H1- DEPENDENT (PREFERENCE FOR DISPRIN)

Research methodology

Exploratory

Sample size_ 90 SPSS Version_ 17

Statistical Analysis

Formulating a hypothesis and using sample data to decide on the validity of the hypothesis

We use in research the hypotheses testing is below- 1- Chi-square test 2- Correlation 3- Regression 4- Graph(pie chart)

Finding

• Disprin is effective.• The price of Disprin is according to customer.• 75% user use Disprin for headache.• 70% user says its effective.• The next option is Saridon if Disprin is not

available.

Operational Strategy

• The company divides its brands into six categories

• The company's strategy is to have a highly focused portfolio concentrating on its 19 most profitable brands, 17 of which were responsible for 62% of net revenues in 2008.

• RB has a very fast-paced and challenging working culture and likes to portray a truly global outlook.

Marketing Strategy

• Chander states, “It showed clear support of the people and the clear support of the brands”.

• Listed on London Stock Exchange.• Reckitt has been able to satisfy those

consumer needs, and in turn, has created a strong shareholder value for itself.

HR Strategy

• They aim to ensure that their global pipeline of high caliber, internationally mobile people are well placed and well prepared to deliver for the business long-term.

• represent the interests of our people - making sure everyone enjoys fair treatment at every level of the business.

Financial Strategy

• Reckitt Benckiser has agreed to buy privately-held Indian company Paras Pharmaceuticals for 32.6 billion Indian rupees

• The current Chief Executive of Reckitt Benckiser is Bart Becht. His pay was £36,760,000 in 2008 to 2009 meaning he earned 1,374 times the wage of an average employee.

Recommendation

After analysis we will recommend Disprin has the capability of being the market leader and remaining at the fore front of over the counter medication. It will have to re-strategise its market promotional activities with the intent of reminding the public that the main ingredient in Disprin ,ie.asprin, and has been used from the beginning of time, and the Product Disprin should be marketed as a Natural Pain Inhibitor rather than a drug.

Limitations

• Respondent was not willing to give there feedback towards the company.

• Even they were not intended to fill up the questionnaire also.

• What ever data we have may not be true picture of actual itself.

• In sample of 90 we can not infer what exactly the problem of this company and its product.

ADVANCE DATA ANALYSISObjective:- To check the effectiveness of disprin for headache• Do you keep some medicine for headache with you?•Yes (b) No • Do you keep cheaper medicine or costly medicine?•Cheaper (b) Costly (c) Depend on condition • Do you compare price among many medicines while purchasing any medicine?•Yes (b) No (c) some time (d) never• Which medicine do you prefer for headache?•Disprin (b) Saridon (c) V.Action500 (d) Any other•Have you ever use disprin?(a) Always (b) Rarely (c) Some time (d) Never• What do you think about effect of disprin?•Effective (b) Some effective (c) No effect•Do you think disprin should be present in every medical store and general store?•Yes (b) No•Are you aware about the side effect by disprin?•Yes (b) No (c) Rarely (d) If any…………..10. Will you suggest other for disprin?(a) Always (b) Some time (c) Never11. If Disprin is not available, which headache medicine you will prefer(a) Saridon (b) V.Action500 (c) Any other……………..Personal DetailsName:- …………………………contact number(opt):- …………………….Address:- ……………………………………………………………………………….. Age group:- Below 20 20-25 25-30

30-35 35-40 40 >

Gender:- Male Female Occupation:-Student EmployeeBusinessman Others(specified) ……………………………

Bibliography • · www.wikipedia.org• · www.mypainrelief.com• · www.wikia.com• · www.disprin.com• · www.fastmoving.co.za• · www.adcock.co.za• · www.patientsville.com/medication / disprin side_effects .• · www.assistpainrelief.com• · www.medicines.ie/./ Disprin+Direct+300mg+Chewable+Tablets