Adam Leyland Editor, The Grocer

3-D •  Discounters •  Distinctiveness •  Delistings

1-D

Discounters

M&S Ultimate Burger Buns

Brioche Burger Buns

Waitrose Heston Brioche Buns

Brioche Burger Buns

• M&S x 2 = £1 • Aldi x 4 = £0.89 • Waitrose x 2 = £1.39

Causes of carnage

• Cheap • Change • Convenience

Self inflicted •  Inflation •  Blizzard of promos •  High low •  Micro management •  Too many pointless products •  Back end margin

Space Race

•  Market saturation? •  Dots on maps •  Asda: no new stores •  Flipside

2-D

Distinctiveness

Aldi ads

Lidl ads

M&S ads

Ones to Watch: Tesco •  Range review •  Dunnhumby •  Shopping shakeup •  Adjacencies

3-D

Delistings

Market Deli Crisps

The 4 Ps of marketing?

Q, R, S, T, U, V •  Queues •  Range •  Service (and availability) •  Theatre •  Unique •  Variety

4-D

Depressing?

Opportunities •  Pic of Dave Beardmore winning a

Grocer Gold award?

The end of guilt lanes