Masthead font styles

Adam Fox 2052St. Andrew’s Catholic School-64135

masthead:

Font style: 28 days laterThe denotation of the font style chosen for ‘beat’ magazine is weathered and worn away and looks like an old leather jacket, like a rock artist would commonly wear. This font style has been inspired by the font style from the publication karrang! from the genre of rock music and connotes anger and rebellion. This is also the view held by most rock artists.

• Masthead:• Font style: vampire raves• The denotation of this font style is big and bold. This font has

been inspired by mojo magazine and has the connotations of shouting aggressively.

Masthead: Font style: chunk five EXThis serif font style has denotations of being friendly and accessible. This is inspired by classic rock magazine of the rock genre which has connotations of being bold but restrained.

• Masthead: • Font style: Hand Shop Typography C30• This font has the denotations of classics and traditional style.

The inner shadow gives it a 3D effect. This has been inspired by vintage rock magazine which is a rock magazine with the connotations of the original rock bands and this will be reflected in the content of the magazine

Masthead Font Style –Final Choice

Final masthead:

Font style: chunk five EX

After much thought and consideration, I have decided to go with “chunk five EX” font style for the verbal code of the masthead ‘Beat’ because I thought the “restrained” look would make it more appealing to both genders as it is mostly males who like the “aggressive” look to the mastheads of music magazines. I will keep the colour black as it has no gender stereotype to it, therefore it will not deter people because of the colour. The masthead will go in the centre of the page in keeping with the house style of the majority of rock music magazines.