Ad words conversions workshop

Google AdWordsConversion Workshop

Mike_J_Arce

LOU RUMOR

by

Mike ArceOwner of Loud Rumor

We help local businesses grow and get more customers.

Local SEO

Pay Per Click Management

Social Media Marketing

YouTube Advertising

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Consulting

learning this cantake a lot of time

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birds-eye view

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& resources

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analogy

Mike_J_ArceLOU RUMOR

GO WIN A CHAMPIONSHIP

EACH PLAYER GETS ABOUT 18 MINUTES PER GAME

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Don’t judge by how manyshots someone takes

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Mike_J_Arce

judge by how manyshots someone makes

and not their mullet

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“Let’s do this!”

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“you could always work for your dad, right?”

A shot taken = website visitorA shot made = conversion (lead)

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oh yea… lotta clicks

today!

Clicks today: 100

leads today: 0 nobody likes me.

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wouldn’t it be nice to know your leads come from these:

- keywords - ads / ad groups - campaigns - time of day - day of week - device - location - and more?


stop wasting money on clicks that don’t convert into leads.

We want more conversions.

not clicks.

less clicksper conversion

Now that’s boss.

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Mike_J_Arce

Who uses adwords?

bit.ly/lr-adwords


That’s great… but how many leads???


oh yea… now that’s money.

Local Business leads = calls/forms

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bit.ly/GOOGLE-A

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set goals


bit.ly/lr-goals

Local Business leads = calls/forms

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this page sets the goal!

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call tracking


call extensions

bit.ly/call-extensions

set up

in google adwords

Mike_J_Arce

what aboutwhen they don’tcall from the ad& click on thelink to go tomy website?

don’t worry hank


dynamic call tracking

First, let’s look at the number when i go to the website directly.


get.deckover.com/pool-fill-in/

now, let’s look at the number when i search a keyword and click on an ad.


pool fill in



each has a great support team

have them link call tracking to analytics

they will be with youthe whole way until

you’re off and runningon your own.


Analytics + AdWords


bit.ly/link-gA


import conversions


bit.ly/gA-import


yes!

you’re on your way to being being one of the greatest!

Mike_J_Arce

Owner of Loud Rumor

We help local businesses grow and get more customers.

[email protected]

480-331-2723

Mike_J_Arce

Loud Rumor

Mike Arce

Ad words conversions workshop

Internet

Transcript of Ad words conversions workshop