Ad Wars 2010 Questions
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![Page 1: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/1.jpg)
Welcome!
Presented by ad2, the special interest group for
AAF-Kansas City for members under age 32
![Page 2: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/2.jpg)
Thanks to Our SponsorsShow Host Contestant Category
![Page 3: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/3.jpg)
Ad Wars Rules
• 6 rounds of 10 questions• 30 seconds per question• All multiple-choice questions• One scoresheet per team must be filled out
and turned in at the end of each round• Correct answers given out after each round,
once scoresheets are collected• Scoreboard also shown after each round• Adsano may interrupt at any time!
![Page 4: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/4.jpg)
Categories
• Digital Trends• Product Placement• Typography• Media• “Nuts”• Potpourri of 2009/10
![Page 5: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/5.jpg)
Auctionees
• Kevin Fullerton, Springboard Creative• Jeff Berney, Burn Advertising• Tug McTighe, Callahan Creek• Landa Williams & Kathryn Lorenzen, Landajob• Jon Cook & Beth Wade, VML
![Page 6: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/6.jpg)
Sponsored by:
![Page 7: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/7.jpg)
Question 1
• What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?A. GowallaB. DodgeballC. KickballD. Wiffle Ball
![Page 8: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/8.jpg)
Question 2
• What percentage of Apple’s new iAd platform revenue will software developers receive?A. 20%B. 40%C. 60%D. 80%
![Page 9: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/9.jpg)
Question 3
• According to research firm Localytics, what time of day is the peak for mobile app usage?A. 6 PMB. 7 PMC. 8 PMD. 9 PM
![Page 10: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/10.jpg)
Question 4
• According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?A. Click-through rateB. CPMC. Time on siteD. Pageviews
![Page 11: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/11.jpg)
Question 5
• Which of the following is NOT a social media monitoring solution?A. Radian6B. SmartBuzzC. ViralheatD. ScanBuzz
![Page 12: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/12.jpg)
Question 6
• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.A. WaveB. AnalyticsC. BuzzD. Gears
![Page 13: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/13.jpg)
Question 6
• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.A. EavwB. acnlsytaiC. UzbzD. erasg
![Page 14: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/14.jpg)
Question 7
• By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?A. 2012B. 2016C. 2018D. 2022
![Page 15: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/15.jpg)
Question 8
• The Library of Congress announced their intention to archive all data from what online service?A. TwitterB. FacebookC. GoogleD. Snopes.com
![Page 16: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/16.jpg)
Question 9
• Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:A. Facebook ConnectB. Open GraphC. BuzzD. Facebook Mobile
![Page 17: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/17.jpg)
Question 10
• Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.A. IntelB. CiscoC. ARMD. DEB
![Page 18: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/18.jpg)
END OF CATEGORY 1
Turn in your answer sheets immediately.
![Page 19: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/19.jpg)
![Page 20: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/20.jpg)
Category 1 - AnswersSponsored by:
![Page 21: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/21.jpg)
Question 1
• What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?A. GowallaB. DodgeballC. KickballD. Wiffle Ball
![Page 22: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/22.jpg)
Question 2
• What percentage of Apple’s new iAd platform revenue will software developers receive?A. 20%B. 40%C. 60%D. 80%
![Page 23: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/23.jpg)
Question 3
• According to research firm Localytics, what time of day is the peak for mobile app usage?A. 6 PMB. 7 PMC. 8 PMD. 9 PM
![Page 24: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/24.jpg)
Question 4
• According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?A. Click-through rateB. CPMC. Time on siteD. Pageviews
![Page 25: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/25.jpg)
Question 5
• Which of the following is NOT a social media monitoring solution?A. Radian6B. SmartBuzzC. ViralheatD. ScanBuzz
![Page 26: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/26.jpg)
Question 6
• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.A. WaveB. AnalyticsC. BuzzD. Gears
![Page 27: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/27.jpg)
Question 7
• By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?A. 2012B. 2016C. 2018D. 2022
![Page 28: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/28.jpg)
Question 8
• The Library of Congress announced their intention to archive all data from what online service?A. TwitterB. FacebookC. GoogleD. Snopes.com
![Page 29: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/29.jpg)
Question 9
• Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:A. Facebook ConnectB. Open GraphC. BuzzD. Facebook Mobile
![Page 30: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/30.jpg)
Question 10
• Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.A. IntelB. CiscoC. ARMD. DEB
![Page 31: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/31.jpg)
Sponsored by:
![Page 32: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/32.jpg)
Question 1
• What brand was featured in more movies than any other from 2001-present?A. Coca-ColaB. FordC. AppleD. Sony
![Page 33: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/33.jpg)
Question 2
• In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?A. Lars and the Real GirlB. TransformersC. Wild HogsD. Dan in Real Life
![Page 34: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/34.jpg)
Question 3
• What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? A. Microsoft / Sherlock Holmes movieB. Chevrolet / KiaC. Coca-Cola/ Red BullD. Calvin Klein / Von Dutch
![Page 35: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/35.jpg)
Question 4
• In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university?A. YaleB. HarvardC. StanfordD. Princeton
![Page 36: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/36.jpg)
Question 5
• What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?A. PaparazziB. Poker FaceC. TelephoneD. Bad Romance
![Page 37: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/37.jpg)
Question 6
• Name the company launched in 2009 to offer products for sale via the web, soon after being seen on television shows.A. Secret AgentB. Product AgentC. Agent BuyD. Delivery Agent
![Page 38: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/38.jpg)
Question 7
• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?A. British AirwaysB. Delta AirlinesC. American AirlinesD. Southwest Airlines
![Page 39: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/39.jpg)
Question 7
• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?A. abithri yswariaB. ldeat nraseiliC. rcmiena nraseiliD. stohswuet nraseili
![Page 40: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/40.jpg)
Question 8
• Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:A. Bloggers & Social Media UsersB. Television show actorsC. Movie producersD. Athletes
![Page 41: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/41.jpg)
Question 9
• Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?A. HondaB. FordC. ChevroletD. Scion
![Page 42: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/42.jpg)
Question 10
• What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?A. HTCB. SamsungC. AppleD. Nokia
![Page 43: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/43.jpg)
END OF CATEGORY 2
Turn in your answer sheets immediately.
![Page 44: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/44.jpg)
![Page 45: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/45.jpg)
Category 2 - Answers
Sponsored by:
![Page 46: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/46.jpg)
Question 1
• What brand was featured in more movies than any other from 2001-present?A. Coca-ColaB. FordC. AppleD. Sony
![Page 47: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/47.jpg)
Question 2
• In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?A. Lars and the Real GirlB. TransformersC. Wild HogsD. Dan in Real Life
![Page 48: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/48.jpg)
Question 3
• What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? A. Microsoft / Sherlock Holmes movieB. Chevrolet / KiaC. Coca-Cola/ Red BullD. Calvin Klein / Von Dutch
![Page 49: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/49.jpg)
Question 4
• In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university.A. YaleB. HarvardC. StanfordD. Princeton
![Page 50: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/50.jpg)
Question 5
• What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?A. PaparazziB. Poker FaceC. TelephoneD. Bad Romance
![Page 51: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/51.jpg)
Question 6
• Name the company launched in 2009 to offer products for sale via custom-built online marketplaces, soon after being seen on television shows.A. Secret AgentB. Product AgentC. Agent BuyD. Delivery Agent
![Page 52: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/52.jpg)
Question 7
• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?A. British AirwaysB. Delta AirlinesC. American AirlinesD. Southwest Airlines
![Page 53: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/53.jpg)
Question 8
• Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:A. Bloggers & Social Media UsersB. Television show actorsC. Movie producersD. Athletes
![Page 54: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/54.jpg)
Question 9
• Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?A. HondaB. FordC. ChevroletD. Scion
![Page 55: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/55.jpg)
Question 10
• What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?A. HTCB. SamsungC. AppleD. Nokia
![Page 56: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/56.jpg)
Sponsored by:
![Page 57: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/57.jpg)
Question 1
• What Type Foundry gave the typographic HOPE to the 2008 Obama Presidential campaign?A. Hoefler & Frere-JonesB. Elsner+FlakeC. House IndustriesD. Font Bureau
![Page 58: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/58.jpg)
Question 2
• Vincent Connare is the typographer responsible for which disreputable font?A. PapyrusB. CopperplateC. Curlz MTD. Comic Sans
![Page 59: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/59.jpg)
Question 3
• The Google logo, designed by Ruth Kedar, is based on what typeface?A. Times New RomanB. CatullC. Caslon Old FaceD. ITC Garamond
![Page 60: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/60.jpg)
Question 4
• Which of the following four typefaces was released first?A. Myriad ProB. EurostileC. ArialD. Avant Garde Gothic
![Page 61: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/61.jpg)
Question 5
• In typographic terminology, a Finial is?A. The area that wraps around the counter of a
serif faced g.B. The bottom right finish on the c and e at the end
of the loop.C. The curved stroke forming the basic shape of the
letter S/sD. A descending stroke of the capital Q.
![Page 62: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/62.jpg)
Question 6
• Which of the following is a Dipthong?A. ÂB. ÆC. ÄD. ß
![Page 63: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/63.jpg)
Question 7
• Identify the typeface used in the poster for Quentin Tarantino’s Inglourious Basterds.A. Champ UltraB. Boton BQC. Egyptienne Bold ExtendedD. Memphis
![Page 64: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/64.jpg)
![Page 65: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/65.jpg)
Question 8
• Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?A. ArcherB. VitesseC. SentinelD. Mercury Text
![Page 66: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/66.jpg)
Question 9
• In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?A. Helvetica NeueB. ImpactC. VerdanaD. Geneva
![Page 67: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/67.jpg)
Question 10
• What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?A. FuturaB. Century GothicC. AvenirD. Noir
![Page 68: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/68.jpg)
END OF CATEGORY 3
Turn in your answer sheets immediately.
![Page 69: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/69.jpg)
![Page 70: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/70.jpg)
Category 3 – Answers
Sponsored by:
![Page 71: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/71.jpg)
Question 1
• What Type Foundry gave the typographic HOPE to the 2008 Obama Presidential campaign?A. Hoefler & Frere-JonesB. Elsner+FlakeC. House IndustriesD. Font Bureau
![Page 72: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/72.jpg)
Question 2
• Vincent Connare is the typographer responsible for which disreputable font?A. PapyrusB. CopperplateC. Curlz MTD. Comic Sans
![Page 73: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/73.jpg)
Question 3
• The Google logo, designed by Ruth Kedar, is based on what typeface?A. Times New RomanB. CatullC. Caslon Old FaceD. ITC Garamond
![Page 74: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/74.jpg)
Question 4
• Which of the following four typefaces was released first?A. Myriad ProB. EurostileC. ArialD. Avant Garde Gothic
![Page 75: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/75.jpg)
Question 5
• In typographic terminology, a Finial is?A. The area that wraps around the counter of a
serif faced gB. The bottom right finish on the c and e at the end
of the loopC. The curved stroke forming the basic shape of the
letter S/sD. A descending stroke of the capital Q
![Page 76: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/76.jpg)
Question 6
• Which of the following is a Dipthong?A. ÂB. ÆC. ÄD. ß
![Page 77: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/77.jpg)
Question 7
• Identify the typeface used in the poster for Quentin Tarantino’s Inglourious Basterds.A. Champ UltraB. Boton BQC. Egyptienne Bold ExtendedD. Memphis
![Page 78: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/78.jpg)
Question 8
• Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?A. ArcherB. VitesseC. SentinelD. Mercury Text
![Page 79: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/79.jpg)
Question 9
• In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?A. Helvetica NeueB. ImpactC. VerdanaD. Geneva
![Page 80: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/80.jpg)
Question 10
• What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?A. FuturaB. Century GothicC. AvenirD. Noir
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Question 1
• Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.A. A CountiesB. B CountiesC. C CountiesD. D Counties
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Question 2
• A television rating point is equal to __ percent of a population or universe.A. 1%B. 5%C. ½%D. 10%
![Page 84: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/84.jpg)
Question 3
• Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.A. 3 minutesB. 5 minutesC. 7 minutesD. 10 minutes
![Page 85: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/85.jpg)
Question 4
• What is the term used for the 7:30pm to 8:00 pm daypart?A. Early FringeB. Prime AccessC. Prime TimeD. Late Fringe
![Page 86: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/86.jpg)
Question 5
• What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?A. VPVH (note – means viewers per viewing
household) B. VHF (Very High Frequency)C. VBI (Vertical Blanking Interval)D. ViP (Viewers in Profile)
![Page 87: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/87.jpg)
Question 6
• This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.A. Average FrequencyB. Weighted ReachC. Average ReachD. Weighted Average
![Page 88: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/88.jpg)
Question 7
• According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.A. 99% B. 75%C. 50% D. 15%
![Page 89: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/89.jpg)
Question 8
• TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).A. 35B. 15C. 72D. 95
![Page 90: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/90.jpg)
Question 9
• With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.A. 15%B. 21%C. 7%D. 2%
![Page 91: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/91.jpg)
Question 10
• According to the Census Bureau __% of people in the United States consider themselves multiracial.A. 30%B. 45%C. 50%D. 55%
![Page 92: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/92.jpg)
END OF CATEGORY 4
Turn in your answer sheets immediately.
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Category 4 - Answers
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Question 1
• Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.A. A CountiesB. B CountiesC. C CountiesD. D Counties
![Page 96: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/96.jpg)
Question 2
• A television rating point is equal to __ percent of a population or universe.A. 1%B. 5%C. ½%D. 10%
![Page 97: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/97.jpg)
Question 3
• Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.A. 3 minutesB. 5 minutesC. 7 minutesD. 10 minutes
![Page 98: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/98.jpg)
Question 4
• What is the term used for the 7:30pm to 8:00 pm daypart?A. Early FringeB. Prime AccessC. Prime TimeD. Late Fringe
![Page 99: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/99.jpg)
Question 5
• What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?A. VPVH (note – means viewers per viewing
household) B. VHF (Very High Frequency)C. VBI (Vertical Blanking Interval)D. ViP (Viewers in Profile)
![Page 100: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/100.jpg)
Question 6
• This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.A. Average FrequencyB. Weighted ReachC. Average ReachD. Weighted Average
![Page 101: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/101.jpg)
Question 7
• According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.A. 99% B. 75%C. 50% D. 15%
![Page 102: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/102.jpg)
Question 8
• TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).A. 35B. 15C. 72D. 95
![Page 103: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/103.jpg)
Question 9
• With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.A. 15%B. 21%C. 7%D. 2%
![Page 104: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/104.jpg)
Question 10
• According to the Census Bureau __% of people in the United States consider themselves multiracial.A. 30%B. 45%C. 50%D. 55%
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Question 1
• What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?A. 2000B. 2004C. 2008D. 2010
![Page 107: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/107.jpg)
Question 2
• What off the wall singing celebrity starred in Emerald Nuts’ 2007 Super Bowl commercial:A. Barry ManilowB. Barbara StreisandC. KC and the Sunshine BandD. Robert Goulet
![Page 108: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/108.jpg)
Question 3
• What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?A. Cracker MackB. CrumbsC. BingoD. Peanut
![Page 109: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/109.jpg)
Question 4
• The Baby Ruth candy bar is rumored to be named after:A. The baseball player Babe RuthB. The glamourous 1930’s actress, Ruth ChattertonC. The second female, and first Jewish, Supreme
Court Justice Ruth Bader GinsburgD. The eldest daughter of President Grover
Cleveland
![Page 110: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/110.jpg)
Question 5
• According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?A. Harry CarayB. Bob UeckerC. Vin ScullyD. Ernie Harwell
![Page 111: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/111.jpg)
Question 6
• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?A. JifB. SkippyC. Peter PanD. Smucker’s Natural Peanut Butter
![Page 112: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/112.jpg)
Question 6
• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?A. ijfB. ipyskpC. rtepe npaD. srk’cmues
![Page 113: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/113.jpg)
Question 7
• What is the state nut of Missouri?A. PecanB. Eastern Black WalnutC. Hickory NutD. Cashew
![Page 114: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/114.jpg)
Question 8
• What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?A. Charlie BrownB. Snoopy TimeC. Li’l FolksD. Tiny Town
![Page 115: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/115.jpg)
Question 9
• What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?A. University of KansasB. Kansas State Agricultural CollegeC. Baker UniversityD. Highland College
![Page 116: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/116.jpg)
Question 10
• What country is most known for its beautiful, hand-crafted decorative nutcrackers?A. DenmarkB. GermanyC. AustriaD. Scotland
![Page 117: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/117.jpg)
END OF CATEGORY 5
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Category 5: “Nuts”
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Question 1
• What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?A. 2000B. 2004C. 2008D. 2010
![Page 121: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/121.jpg)
Question 2
• What off the wall singing celebrity starred in Emerald Nuts’s 2007 Super Bowl commercial:A. Barry ManilowB. Barbara StreisandC. KC and the Sunshine BandD. Robert Goulet
![Page 122: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/122.jpg)
Question 3
• What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?A. Cracker MackB. CrumbsC. BingoD. Peanut
![Page 123: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/123.jpg)
Question 4
• The Baby Ruth candy bar is rumored to be named after:A. The baseball player Babe RuthB. The glamourous 1930’s actress, Ruth ChattertonC. The second female, and first Jewish, Supreme
Court Justice Ruth Bader GinsburgD. The eldest daughter of President Grover
Cleveland
![Page 124: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/124.jpg)
Question 5
• According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?A. Harry CarayB. Bob UeckerC. Vin ScullyD. Ernie Harwell
![Page 125: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/125.jpg)
Question 6
• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?A. JifB. SkippyC. Peter PanD. Smucker’s
![Page 126: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/126.jpg)
Question 7
• What is the state nut of Missouri?A. PecanB. Eastern Black WalnutC. Hickory NutD. Cashew
![Page 127: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/127.jpg)
Question 8
• What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?A. Charlie BrownB. Snoopy TimeC. Li’l FolksD. Tiny Town
![Page 128: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/128.jpg)
Question 9
• What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?A. University of KansasB. Kansas State Agricultural CollegeC. Baker UniversityD. Highland College
![Page 129: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/129.jpg)
Question 10
• What country is most known for its beautiful, hand-crafted decorative nutcrackers?A. DenmarkB. GermanyC. AustriaD. Scotland
![Page 130: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/130.jpg)
Sponsored by:
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Question 1
• In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?A. Billy MaysB. Richard SimmonsC. Jake from “Body by Jake”D. Vince Shlomi (The Sham-Wow guy)
![Page 132: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/132.jpg)
Question 2
• A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?A. Using Toilet PaperB. Brushing Your TeethC. Sealing a Ziploc bagD. Buckling your seatbelt
![Page 133: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/133.jpg)
Question 3
• What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?A. The JokerB. Ernest Blofeld (head of Spectre in the James
Bond movies)C. Freddy KruegerD. Darth Vader
![Page 134: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/134.jpg)
Question 4
• In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?A. BabiesB. TweensC. DiabeticsD. Dogs
![Page 135: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/135.jpg)
Question 5
• American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.A. Woody AllenB. Sasha GrayC. Justin BieberD. Sandra Bullock
![Page 136: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/136.jpg)
Question 6
• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?A. Michael JacksonB. Farrah FawcettC. Natasha RichardsonD. Brittany Murphy
![Page 137: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/137.jpg)
Question 6
• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?A. hlmicea nsjkacoB. frfaar tcwafetC. sntaaah nrchadosir D. ybtnatri ryuhpm
![Page 138: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/138.jpg)
Question 7
• The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?A. $100,000B. $250,000C. $400,000D. $650,000
![Page 139: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/139.jpg)
Question 8
• One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?A. Tech N9neB. Lil’ WayneC. T-PainD. Jay-Z
![Page 140: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/140.jpg)
Question 9
• “The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing. A. A Company of IdeasB. Moving ForwardC. Drive OneD. An American Revolution
![Page 141: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/141.jpg)
Question 10
• What brand found out the hard way in February 2009 that its customers care deeply about product packaging? A. Oscar Mayer BolognaB. Honey Nut CheeriosC. TropicanaD. Doritos
![Page 142: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/142.jpg)
END OF CATEGORY 6
Turn in your answer sheets immediately.
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Category 6 - Answers
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Question 1
• In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?A. Billy MaysB. Richard SimmonsC. Jake from “Body by Jake”D. Vince Shlomi (The Sham-Wow guy)
![Page 146: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/146.jpg)
Question 2
• A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?A. Using Toilet PaperB. Brushing Your TeethC. Sealing a Ziploc bagD. Buckling your seatbelt
![Page 147: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/147.jpg)
Question 3
• What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?A. The JokerB. Ernest Blofeld (head of Spectre in the James
Bond movies)C. Freddy KruegerD. Darth Vader
![Page 148: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/148.jpg)
Question 4
• In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?A. BabiesB. TweensC. DiabeticsD. Dogs
![Page 149: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/149.jpg)
Question 5
• American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.A. Woody AllenB. Sasha GrayC. Justin BieberD. Sandra Bullock
![Page 150: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/150.jpg)
Question 6
• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?A. Michael JacksonB. Farrah FawcettC. Natasha RichardsonD. Brittany Murphy
![Page 151: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/151.jpg)
Question 7
• The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?A. $100,000B. $250,000C. $400,000D. $650,000
![Page 152: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/152.jpg)
Question 8
• One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?A. Tech N9neB. Lil’ WayneC. T-PainD. Jay-Z
![Page 153: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/153.jpg)
Question 9
• “The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing. A. A Company of IdeasB. Moving ForwardC. Drive OneD. An American Revolution
![Page 154: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/154.jpg)
Question 10
• What brand found out the hard way in February 2009 that its customers care deeply about product packaging? A. Oscar Mayer BolognaB. Honey Nut CheeriosC. TropicanaD. Doritos
![Page 155: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/155.jpg)
Tiebreakers
![Page 156: Ad Wars 2010 Questions](https://reader038.fdocuments.in/reader038/viewer/2022102922/54bee5844a795991698b459b/html5/thumbnails/156.jpg)
Tiebreaker 1
• In data tracked by The Retail Email Blog, how many total emails did the top online retailers send in 2009, on average?A. 0-50B. 50-100C. 100-150D. 150+
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Tiebreaker 2
• In Urban Cowboy, John Travolta is seen on the movie poster and in the movie drinking what beer:A. Miller Genuine DraftB. Rolling RockC. Lone StarD. Pabst Blue Ribbon
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Tiebreaker 3
• What is a pylon? A. The direction of thickening in a curved stroke.B. The partially or fully enclosed space within a
character.C. A small projection off a main stroke found on
many capital Gs.D. A new typographic term introduced to define the
missing areas of a stencil typeface.
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Tiebreaker 5
• What brand of nuts states that they are 100% natural, 100% grown in the United States and free from preservatives & artificial ingredients?A. PlantersB. EmeraldC. True NorthD. Frito-Lay
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Tiebreaker 4
• According to Nielsen Facebook reaches __% of the active U.S. Internet universe. A. 31%B. 56%C. 73%D. 89%
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Tiebreaker 6
• What retailer accidentally released a coupon nationwide that was meant for only select markets in March 2010, drawing the ire of thousands of customers?A. TargetB. WalmartC. KmartD. ShopKo
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THANK YOU ONCE MORE!
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Third Place: emfluence
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Second Place: Callahan Creek
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First Place: Sullivan Higdon & Sink