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8/9/2019 Ad Specifications Community News
1/1
The Saratogian offers clients ads to be built free of
charge. We do accept camera ready ads with the
following requirements:
FORMATS
PDF files with embedded fonts are preferred.
High resolution JPEGS for logos, art and photographs.
We can scan printed photos and documents for clients.
Microsoft Word documents are accepted only if it is just
text, any pictures or art inserted in a word document
may not be visible when opened (fonts may not be the
same).
*We recommend that you make an eps and use Acrobat
Distller with Press Quality setting to make your PDF.
*Limited changes can be made to a camera ready ad if
required by the client and a proof will be provided.
*Files are processed using Macintosh computers
RESOLUTION
170 dpi for newsprint, 300 dpi for magazine and Print &
Delivers.
COLOR SPACE
Color space should be CMYK (color) or Grayscale
(black & white), NOTRGB.
The Saratogian offers a number of ways to receive
ads in digital format:
EMAIL
Ads are accepted via email if under 2mb in size.
Contact your account representative to obtain e-mail
address.
FTP
Ads larger than 2mb can be uploaded to The
Saratogians FTP site.
For PCs: ftp://[email protected]
For MACs: ftp://ftp.captialcentral.com
User login name: saragen
Password: lakeave
WEB-BASED AD SERVICES
The Saratogian can receive files from the following
web-based ad services: AdSend, AdPerfect, AdTransit
and Fast Channel.
EXTERNAL MEDIA
Clients may bring in their ads on CD or USB drives to
their account representatives. Media returned upon
request.
ADVERTISE ON WWW.SARATOGIAN.COM
Clients can choose where and what sections theyd like
their ad to appear on www.saratogian.com. Contact
Online Sales Manager Barbara Fignar at 583-8718.
AD SPECIFICATIONS
SIZE SPECIFICATIONS
RETAIL SIZES
1 col...........................1.833
2 col...........................3.791
3 col...........................5.749
4 col...........................7.707
5 col...........................9.6656 col.........................11.623
CLASSIFIED SIZES
1 col.............................1.09
2 col.............................2.26
3 col.............................3.43
4 col.............................4.59
5 col.............................5.76
6 col.............................6.93
7 col.............................8.09
8 col.............................9.26
9 col...........................10.43
10 col...........................11.6
SPIRIT MAGAZINE SIZES
Bleed (MB). . ..................8.375 x 11.125
Trim (MT).......................8.125 x 11.125
Full Page-no bleed (M)........7.375 x 9.5
2x3 V (70MV) .......................4.875 x 9.5
1/3 V (30MV)........................2.375 x 9.5
1/3 H (30MH).................4.875 x 4.6875
1/6 (15M).......................2.375 x 4.6875
1/2 V (50MV)..................4.875 x 7.0625
1/2 H (50MH).................7.375 x 4.6875
CONTACTS:
Technical question can be directed to our production
department:
Pre-Press Manager Erin McNamee
518.583.8733
Advertising questions and information can be directed to
your account representative or:
Advertising Director Lauren Rose
518.583.8707
To advertise on www.saratogian.com please contact:
Online Sales Manager Barbara Fignar
518.583.8718
