ad specifications AD SPECIFICATIONSimages-es-az.crackle.com/profiles/ads/Crackle_Ad_Specs_es.pdf ·...

- Domestic

v1.10 09 - 01- 2011

AD SPECIFICATIONS ad specifications

Crackle 2011

Crackle Ad Specifications

3

3

Confidential

Ad Specifications - v1.10 - DomesticAs of: 09 - 01- 2011

Welcome to Crackle. This guide details the specifications for the required and optional ad elements, including details on file delivery, for sponsorship packages available on Crackle.

Use this guide as your reference for submitting advertising assets and creative. It has been created in order to best represent your content to consumers and ensure optimal performance.

Available Packages:Site:

1. Standard Video Ad Package 2. Homepage Sponsorship3. Sectional Page Sponsorship4. Watch Page Sponsorship5. Collections Page Sponsorship6. Genres Sponsorship7. Custom Units

IOS: 1. iPhone Sponsorship2. iPad Sponsorship3. Android Sponsorship

Production lead time is 5 business days from the receipt of the final asset for all standard campaigns unless otherwise noted.

Production lead time is 8 business days from the receipt of the final asset for all sponsorship campaigns.

Please feel free to contact us directly with any additional questions.

The Crackle Ad Sales [email protected]

ad specifications

Standard Ad Package

The standard video ad package includes placement of the campaign’s creative into any one of the Crackle standard ad spots. For example, the video ad may appear as a pre-roll or commercial break in movies, full episodes, original series, minisodes and clips on Crackle.com and on distri-bution partners of Crackle.

The 300x250 med rec banner may be offered as a companion to the video ad.

Pages that show only standard banners include such highly trafficked pages such as Profiles, Search/Topics and Browse pages.

Deliverables include up to the following elements: 1. Video Ad: 15 seconds preferred, 30 seconds acceptable.

a. 5-second “Brought To You By” card before program if Video Ad not available

2. 300x250 Banner (Can be an expandable rich-media ad)

3. 728x90 Banner

4. Pre-roll Tracking Pixel, Most vendors accepted.* All assets due 5 business days prior to launch

Raw Video Formats for Crackle to Encode

Video

Format H.264 Quicktime

File Wrapper .mov

Standard HD or SD

Length :15 preferred, :30 max

Bit Rate SD = 5mbps, HD = 10mbps

Frame Rate Native to source (Progressive only)

Aspect Ratio Native to source (VIdeo must fill to edges), No Padding, No Letterboxing, No Pillarboxing

Line Resolution SD = 4x3: 640x480, 16x9: 853x480 or 720x406/718x404

HD = 1920x1080 or 1280x720

Pixel Type All square pixels

Configuration Picture to Picture (P2P), No Slates, No Countdown Leader, No Bars or Tone, No Textless Elements @ Tail

Audio

Codec PCM or AAC

Sample Rate 48kHz

Bit Rate 192 or 256 kbps

Levels Db - 12 (average)

Configuration 2 Channel (STL & STR)

File Name Taxonomy

Configuration PromoTitle_Ad(or Promo)_Version_10mb(or 5mb).mov

Example mobileonthego_ad_april1_10mb.mov

Third Party Hosted Must be MP4 or .FLV

Ads must be Vast2.0 compliant

3rd Party impressions clicktracking: 1x1/clickURL

Crackle 2011 Crackle 2011

Crackle Ad Specifications Crackle Ad Specifications

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Confidential Confidential

“Brought to you By” Logo (If pre-roll unavailable, a custom logo to play before sponsored program)

Sizes sized down to fit within a 640x360 player window

File Format Hi-res logo in vector format Length :5 sec

Banner Units

Sizes 300x250 (right column below stage) ; 728x90 (end of page)

Max Length :15 max / 3 times looping Max File Size: 50k

File Format Image (GIF, JPG, PNG), Flash SWF, or Rich Media

Audio No 3rd Party Impressions Click Tracking Yes

Rich Media Accepted Yes

Additional Requirements Expandable 300x250 expands left upon click to 600x250. 50K initial load; 80 k polite load. Audio upon expansion.

Standard Ad Package

300x250 Banner

Video Ad

728x90 Banner



6 7

6 7


Homepage Sponsorship

The homepage sponsorship includes placement of the campaign’s creative into any one of the Crackle homepage ad spots, with the exception of the Featured Collection, which may be repre-sented by a second sponsor.

Deliverables may include up to the following elements:

1. 970x30 Pencil Ad, expands to 970x410

a. Default state is expand on hover at first instance; subsequent click to expand. Audio defaults to off

Close button required.

b. Expand on page load can be sold at premium

2. 728x90 Banner

3. 300x250 banner is available for targeted sponsorships only and can be an expandable rich media ad.

4. 1600x1000 non-clickable Page Background [1280 safety]

5. Flash Homepage Takeover, in which the 300x250 med rec can initiate the takeover, is also available

as alternative to the 970x30 Pencil Ad. Must use cookies and not run more than once a user session.

6. Pre-roll Tracking Pixel, Most vendors accepted.

* All assets due 5 business days prior to launch

Homepage Sponsorship - Banner Units

Sizes 300x250 available with targeted sponsorship (right column below stage) ; 728x90 (end of page)





Pencil Ad (Rich Media)

Sizes 970x30 above video player; expands to 970x410

File Format Flash SWF, or Rich Media. Key art imagery, title treatments/logos in layered files. Fonts, colors, and taglines. Style guide, creative direction, and mocks of banners

Audio Only when user-initiated 3rd Party Impressions Click Tracking Yes

Max File Size 50k

Additional Requirements Please inform us of any ‘trademark’ information that needs to be present within the creative (i.e. ®, ™, ©).

Page Background

Sizes 1600x1000 non-clickable Page Background [1280 safe zone]

File Format PNG or JPG final; Key art imagery, title treatments/logos in layered files. Fonts, colors, and taglines. Style guide, creative direction;

Additional Requirements Please inform us of any ‘trademark’ information that needs to be present within the creative (i.e. ®, ™, ©). Creative must be client built and delivered in a PSD file. The logo should appear only once and the creative should communicate a story rather than simply repeat the imagery.


Page Background

Pencil Ad

728x90 Banner



8 9

8 9



Page Background

Pencil Ad

728x90 Banner

Sectional Page Sponsorship

The Sectional Page homepage sponsorship includes placement of the campaign’s creative into the preferred Crackle sectional page, either Movies or Shows.






2. Flash Sectional Page Takeover, in which the 300x250 med rec can initiate the takeover, is also available

as alternative to the 970x30 Pencil Ad. Must use cookies and not run more then once a user session.

3. 728x90 Banner

4. 300x250 banner. Can be expandable rich-media ad.

5. 1600x1000 non-clickable Page Background [1280 safe zone]

6. Pre-roll Tracking Pixel, Most vendors accepted.

* All assets due 5 business days prior to launch

Homepage Sponsorship - Banner Units











Max File Size 50k contracted - 500k expanded


Page Background

Sizes 1600x1000 non-clickable Page Background [1280 safety]





10 11

10 11



Page Background

300x250 Banner

Pencil Ad

728x90 Banner


Page Background

300x250 RichMedia BannerExpanded

Pencil Ad

728x90 Banner



12 13

12 13


Watch Page Sponsorship

The Watch Page video ad package includes placement of the campaign’s creative into all Watch Page ad spots, including the page background. Targeting may be limited to a certain title, group-ing of titles or genre, or may encompass the entire Movies or Shows vertical.

The video ad may appear as a pre-roll or mid-roll in movies, full episodes, original series, mini-sodes and clips on Crackle.com and on distribution partners of Crackle.

The package also includes companion banners that appear with the corresponding video ad based on the environment the video is played in.


1. Video Ad: 15 seconds preferred, 30 seconds acceptable.

a. 5-second “Brought To You By” card before program if Video Ad not available





3. 728x90 Banner


5. 100x50 Slideshow Logo to be included in Homepage Slide, pending Programming Dept’s approval


7. Sponsor Branded Recommended Playlist



Video


File Wrapper .mov

Standard HD or SD






HD = 1920x1080 or 1280x720



Audio

Codec PCM or AAC

Sample Rate 48kHz




ContinuedFile Name Taxonomy






‘Brought to you By” Logo (If pre-roll unavailable, a custom logo to play before sponsored program)




Banner Units







Slideshow Logo

Sizes 100x50; Located on Homepage or Sectional Page slide as overlay

File Format Transparent PNG or GIF; Key art imagery, title treatments/logos in layered files. Fonts, colors, and tag-lines. Style guide, creative direction, and mocks of banners. Title will be transparent against slide.



14 15

14 15






Max File Size 50k


Page Background




100x150Slideshow logo


300x250 Banner

Pencil Ad

728x90 Banner

Sponsored Playlist

Video Ad



16 17

16 17


Collections Page Sponsorship

The Collections Page package includes placement of the campaign’s creative into all Collections page ad spots, including the page background. Each Collections page features a video player.

This package may extend to the shows and movies, ie: the watch pages, contained within the Collection. If this is the case, the sponsorship must also meet the specs of the Watch Page Sponsorship.

Note that a sponsor logo is included in the Featured Collection widget that appears on the Crackle homepage and sectional pages. If multiple Collections sponsorships run simultaneously, the Homepage placement will rotate.






2. 728x90 Banner



5. 100x50 Slideshow Logo to be included in Homepage Slide, pending Programming Dept’s approval.

6. 88x31 Collections Module Logo

7. Sponsor Branded Recommended Playlist



Video


File Wrapper .mov

Standard HD or SD






HD = 1920x1080 or 1280x720



Audio

Codec PCM or AAC

Sample Rate 48kHz




ContinuedFile Name Taxonomy






‘Brought to you By” Logo (If pre-roll unavailable, a custom logo to play before sponsored program)





18 19

18 19



Banner Units











Max File Size 50k


Page Background




Collections Module Logo

Sizes 88x31; Located on Homepage or Sectional Page module

File Format Key art imagery, title treatments/logos in layered files. Fonts, colors, and taglines. Style guide, creative direction, and mocks of banners. Title will be transparent.

Collections Module Logo


300x250 Banner

Pencil Ad

728x90 Banner

Sponsored Playlist

Video Ad



20 21

20 21


Genres Sponsorship

1. Genre HubThe Genre Hub sponsorship includes placement of the campaign’s creative into the main Crackle Genre Hub page.







3. 100x50 Hero Image Logo

4. 300x250 Rectangle

5. 728x90 Leader Board

Page Background








Max File Size 50k


Hero Image Logo



Rectangle

Sizes 300x250 available with targeted sponsorship (right column below stage) ;





Leader Board






Pencil Ad

Hero Image Logo

Page Background

Rectangle

Leader Board



22 23

22 23


Genres Sponsorship

2. Genre Landing PageThe Genre Landing Page package includes placement in any of the six landing pages (Action, Comedy, Crime, Horror, Sci-Fi, Thriller)







3. 100x50 Hero Image Logo

4. 728x90 Leader Board

Page Background








Max File Size 50k


Hero Image Logo



Leader Board






Pencil Ad

Hero Image Logo

Page Background

Leader Board



24 25

24 25


Custom Units - Full Page Overlay

Triggered from the Pencil Ad on the Homepage, Sectional Pages, Collections Pages and Watch pages, or from the med rec on the Homepage (an optional placement that removes 3 movies from the top row), Collections Pages and Watch pages.

Additional requirements:

1. Visible close button on the top right of creative

2. 10 second animation, then auto close

3. User-initiated sound only

4. Available replay

5. Max pixel size TK; Must use cookies and not run more than once per user session.

Custom Units - Custom Environment

In an effort to extend the environment of a show or movie, as well as offer user interactivity and increased engagement, Crackle will build sponsorable stand-alone sites that can be tailored to match the goals of the advertiser.

IPhone Ad Specs

1. Homepage Slide Sponsor LogoStandard placement mirrors placement on Crackle.com for sponsored content. The logo will not be clickable.

Required Deliverable:• .epsforeasysizing;.pdfaccepted.• Sponsor’sstyleguide.

2. Clickable Pre-Roll and Mid-Roll Video The clickable Standard Pre-Roll and Mid-Roll Video Ad is an in-stream placement of the campaign creative before and/or during a commercial break in premium full-length content and before clipped content. There is no re-buffering between video ad and video content.

• Twoadspotsavailablepermid-rollcommercialbreak.• In-appbrowseropensupontaptoiOSoptimizedwebsiteorcreative.Usermustcloseadscreen in order to see Crackle content again. • FlashunitswillnotbeacceptedastheydonotrenderoniOS.• Videoisnotcurrentlyrichmediacapable.

Required Deliverables: • ClickthruURLforwebsitesorfinalcreativesizedto320x350• VideoCreative

Creative Specs

Dimensions 320 x 350

Size <50Kb

Format .png/.gif/.jpg optimized for web; HTML 5


Video


File Wrapper .mov

Standard HD or SD






HD = 1920x1080 or 1280x720


Configuration Picture to Picture (P2P), No Slates, No Countdown Leader, No Bars or Tone, No Textless Ele-ments @ Tail

Audio

Codec PCM or AAC

ContinuedSample Rate 48kHz



26 27

26 27





File Name Taxonomy



Third Party Hosted Must be MP4



iPhone Ad Specs

3. Splash Page UnitUpon app launch, while content is loading, an interstitial “splash” ad will show. The ad will ap-pear for 5 seconds before automatically closing, revealing Crackle content.

• TheSplashAdisnotyetrichmedia-capable.• In-appbrowseropensupontaptoiOSoptimizedwebsiteorcreative.Usermustcloseadscreen in order to see Crackle content.• FlashunitswillnotbeacceptedastheydonotrenderoniOS.• Launchesinverticalmode.

Required Deliverables• Creativeinanyoneofthefollowingdimensions: o 300x250 o 320x480 (full screen) • ClickthruURLforwebsitesorfinalcreative. Creative Specs

Dimensions 300x250; 320 x 350; 320x480

Size <50Kb


Splash Unit 300x250 Splash Unit 320x480



28 29

28 29


iPhone Ad Specs

4. Mobile BannerThe Mobile Banner Unit is placement of campaign creative that displays in a 320x50 image above the footer on the Movie, Shows and Browse page only.

• In-appbrowseropensupontaptoiOSoptimizedwebsiteorcreative.Usermustcloseadscreen in order to see Crackle content again. • FlashunitswillnotbeacceptedastheydonotrenderoniOS.• Bannerisnotyetrichmediacapable.

Creative Specs

Dimensions Mobile Banner: 320x50; Full page: 320x350

Size <50Kb

Format .png/.gif/.jpg optimized for web; HTML 5 for full page creative

iPhone Ad Specs

320x50 Banner



30 31

30 31


iPad Ad Specs




• Twoadspotsavailablepermid-rollcommercialbreak.• In-appbrowseropensupontaptoiOSoptimizedwebsiteorcreative.Usermustcloseadscreen in order to see Crackle content again. • FlashunitswillnotbeacceptedastheydonotrenderoniOS.• Videoisnotcurrentlyrichmediacapable.


Creative Specs


Size <50Kb



Video


File Wrapper .mov

Standard HD or SD






HD = 1920x1080 or 1280x720



Audio

Codec PCM or AAC

ContinuedSample Rate 48kHz




File Name Taxonomy








32 33

32 33


iPad Ad Specs

3. Splash Page AdUpon app launch, while content is loading, an interstitial “splash” ad will show. The ad will ap-pear for 5 seconds before automatically closing, revealing Crackle content.

• TheSplashAdisnotyetrichmedia-capable.• In-appbrowseropensupontaptoiOSoptimizedwebsiteorcreative.Usermustcloseadscreen in order to see Crackle content.• FlashunitswillnotbeacceptedastheydonotrenderoniOS.• Launchesinverticalmode.

Required Deliverables• Creativeinanyoneofthefollowingdimensions: o 512x512 o 768x1024 (full screen) • ClickthruURLforwebsitesorfinalcreative. Creative Specs

Dimensions 512x512; 768x1024

Size <50Kb


4. Half BannerThe Half Banner is placement of campaign creative that displays in a 234x60 image below the video player on all watch pages.

• In-appbrowseropensupontaptoiOSoptimizedwebsiteorcreative.Usermustcloseadscreen in order to see Crackle content again. • FlashunitswillnotbeacceptedastheydonotrenderoniOS.• HalfBannerisnotyetrichmediacapable.

Required Deliverables: • TheHalfBannerissizedto234x60• ClickthruURLforwebsitesorfinalcreativesizedto1024x768 Creative Specs

Dimensions Half Banner: 234x60; Full page: 1024 x 768

Size <50Kb


iPad Ad Specs

234x60 Banner

234x60 Banner



34 35

34 35


iPad Ad Specs

Splash Unit 512x512

Splash Unit 1024x768

Android Ad Specs - Handset




• Twoadspotsavailablepermid-rollcommercialbreak.• In-appbrowseropensupontaptoAndroidoptimizedwebsiteorcreative.Usermustclosead screen in order to see Crackle content again. • FlashunitswillnotbeacceptedastheydonotrenderonAndroid.• Videoisnotcurrentlyrichmediacapable.


Creative Specs


Size <50Kb



Video


File Wrapper .mov

Standard HD or SD






HD = 1920x1080 or 1280x720



Audio

Codec PCM or AAC

Sample Rate 48kHz



36 37

36 37





File Name Taxonomy






3. Splash Page UnitUpon app launch, while content is loading, and interstitial “splash” ad will show. The ad will ap-pear for 5 seconds before automatically closing, revealing Crackle content.

• TheSplashAdisnotyetrichmediacapable.• In-appbrowseropensupontaptoAndroidoptimizedwebsiteorcreative.UsemustcloseAd screens in order to see Crackle content.• Launchesinverticalmode.

Required Deliverables: • Creativeinanyoneofthefollowingdimensions: o 300x250•ClickthruURLforwebsitesorfinalcreative.

Creative Specs

Dimensions 300X250

Size <50Kb


Android Ad Specs

4. Mobile BannerThe Mobile Banner Unit is placement of campaign creative that displays in a 320x50 image above the footer on the Movie, Shows and Browse page only.

• In-appbrowseropensupontaptoAndroidoptimizedwebsiteorcreative.Usermustclosead screen in order to see Crackle content again. • MobileBannerisnotcurrentlyrichmediacapable.

Required Deliverables: • TheMobileBannerissizedto320x50• ClickthruURLforwebsitesorfinalcreativesizedto320x350• Android can use flash. Noted in the doc.• Richmediafullscreeninterstitialsareexpectedtobeavailableinv2inlieuofthein-appbrowser. Creative Specs

Dimensions Mobile Banner: 320x50; Full page: 320x350

Size <50Kb


Splash Unit 300x250



38 39

38 39


320x50 Banner

Android Ad Specs - Tablet

*No splash unit available.




• Twoadspotsavailablepermid-rollcommercialbreak.• Videoisnotcurrentlyrichmedia-capable.• In-appbrowseropensupontaptoAndroidoptimizedwebsiteorcreative.Usermustclosead screen in order to see Crackle content again.

Required Deliverables: • ClickthruURLforwebsitesorfinalcreativesizedto1024x768• VideoCreative Creative Specs


Size <50Kb


3. Half Banner The Half Banner is placement of campaign creative that displays in a 234x60 image below the video player on all watch pages.

• Half-Bannerisnotyetrichmedia-capable.• In-appbrowseropensupontaptoAndroidoptimizedwebsiteorcreative.Usermustclosead screen in order to see Crackle content again.

Required Deliverables: • TheHalfBannerissizedto234x60• ClickthruURLforwebsitesorfinalcreativesizedto1024x768

Creative Specs

Dimensions Half Banner: 234x60; Full page: 1024 x 768

Size <50Kb


Crackle 2011

Crackle Ad Specifications

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Confidential

234x60 Banner

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