AD screencast slides sept 2010
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Transcript of AD screencast slides sept 2010
Amalgam Digital
Capitalizing on Creative
Transformation in the Music and Entertainment
Industry
Investor Briefing Summer/Fall 2010
Amalgam’s Mission
© Research 2.0 – Amalgam Digital Page -‐ 2
Attract and promote the world’s best independent artists to the AD brand
Provide aspiring independent artists with a highly accessible medium through which they can promote and sell their products
Give music consumers an engaging online retail experience through highly creative promotional touch-‐points
Amalgam’s Attraction
© Research 2.0 -‐ Amalgam Digital Page -‐ 3
For Artists
Respected brand in independent music community
Instant “vendorhood”-‐ start selling and promoting immediately
Full spectrum promotional services and the benefit of AD’s marketing channels
For Consumers
Specially designed music experiences
Lowest consumer prices
High quality, DRM-‐free files
Magnetic online portal -‐ enhanced music discovery
AD Investment Opportunity
© Research 2.0 -‐ Amalgam Digital Page -‐ 4
Capitalize on the saturated and fragmented music markets by amalgamating artist and consumer services
Invest in one of the world’s most pioneering and respected independent music platforms
AD is seeking growth capital to make technology investments in order to further its lead in multi-‐dimensional music-‐related experiences
“Amalgam Digital has its finger print on the pulse of Hip Hop’s future.”
– The Source Magazine
Living the Transformation
© Research 2.0 – Amalgam Digital Page -‐ 5
Jay Andreozzi Founder & CEO
12+ years of distribution, marketing, and senior management experience Director of International Sales & Marketing for LandSpeed Records Doubled sales & profits for Traffic Entertainment Group, Inc. global business
Peter Spellman Advisor
Director of Career Development, Berklee College of Music 30 years of entertainment industry experience as agent, manager, label rep and producer Author of several music business handbooks, including “The Indie Business Power: A Step-‐By-‐Step Guide for
21st Century Music Entrepreneurs,“ and used in over 20 universities around the world President of Music Business Solutions, a training resource for music entrepreneurs
Max Perlman Advisor – Legal Counsel
Boston-‐based Corporate Attorney
Bernard Resnick Advisor – Entertainment/Legal Counsel
MIDEM Featured Speaker
AD Vital Statistics
© Research 2.0 – Amalgam Digital Page -‐ 6
Headquarters: Boston, Massachusetts Founded : 2007
First label to release digital-‐only albums Tier 1 digital distribution relationships Recognized by prominent media outlets (Rolling Stone, The Source) Revenues: $23k, $193k, $931k (’07-‐’09) Unique visitors: 18,200 (2009 avg/month) Quarterly revenue per visitor: $8.78 (2009) Advertisement revenue per visitor: $2.83 (2009) Artists using platform: 1,515 Artists in database: 3,130 Artists on AD label: 10
Template for Growth
© Research 2.0 -‐ Amalgam Digital Page -‐ 7
Young Riot (YR) discovers AD
Young Riot generates a following -‐ AD signs YR to label
AD uses video instead of audio to promote YR. AD promotes YR by strategically placing videos in a variety of media outlets
YR gets airtime on MTV, BET and commercial radio
YR begins to expand his fan base and generates revenues and profits
YR wears AD apparel enriching the cultural cache of the brand
New revenue sources (e.g. clothing line, AD TV) emerge as YR/AD brand grows. Company attracts more talent fostering bigger brand value
AD does YR live pay-‐for-‐view and reality TV show webcasts
Fans appreciate access to artists’ process and fresh content
Capitalizing on Creative Transformation
© Research 2.0 – Amalgam Digital Page -‐ 8
Amalgam Digital is seeking capital in a multiple phase round to fully build out its innovative music and entertainment platform. In the first phase, AD seeks up to $5 mm in capital. In the second phase, the company seeks up to an additional $5 mm in capital to expand its platform
The company has 3 primary objectives for the use of new capital:
(1) Automating Technology Platform for Scalability
(2) Expanding Artist/Consumer Retail Experience
(3) Enhancing Integrated Services Model
Growth Opportunities
© Research 2.0 -‐ Amalgam Digital Page -‐ 9
AD TV – Pay-‐per view live performances, in-‐studio access, music lessons and free content with ad model
Full scale artist development services – Marketing, PR, legal, brand development, distribution
Diversify artist brand names – Attract new users to the UGC and increase digital sales
Music Today
© Research 2.0 – Amalgam Digital Page -‐ 10
Companies large and small invest around US$5 billion a year in music talent
Total Music Sector: $160 Billion
Retail: $25.8 bn
Radio Ads: $28.7 bn
Pub $9.8 bn
Audio Equip $15 bn
Source: IFPI
Music Consumer Profile (2009)
© Research 2.0 – Amalgam Digital Page -‐ 11
Amalgam Digital’s core market currently accounts for over 20% of total music sales
Digital Wealth Creation Amid Destruction
© Research 2.0 -‐ Amalgam Digital Page -‐ 12
Eroding Value Wealth Creation New Technologies
Why Amalgam Digital?
© Research 2.0 -‐ Amalgam Digital Page -‐ 13
AD offers a full service digital distribution and artist service platform like no other competitor in the market
AD enables a higher degree of artist/fan interaction, which creates a more powerful revenue-‐generating dynamic for the artist/company partnership
AD is the new, technology-‐driven, lean-‐operating record label
“Amalgam Digital is the future of music.” -‐ Floyd “Money” Mayweather
Contact Information
© Research 2.0 -‐ Amalgam Digital Page -‐ 14
Research 2. 0 Headquarters 1313 Washington St., #326
Boston, MA 02118
+1-‐617-‐848-‐9651
www.research2zero.com
Project Team
Stephen Waite
Mobile: +1-‐203-‐537-‐0263
Kris Tuttle
USA Mobile: +1-‐617-‐828-‐6462
French Cell: +33-‐(0)6-‐7439 8593
Ben Stein, Research Associate
Heidi Manwaring, Research Assistant
Leigh Deacon, Administrative Manager