Ad revenue-2009-opening-keynote-091020133210-phpapp01
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Transcript of Ad revenue-2009-opening-keynote-091020133210-phpapp01
Welcome to
Amar Goel
Founder & Chairman
The 1st Channel is guaranteed inventory that is directly sold by a publisher’s
direct sales force
The 2nd Channel is non-guaranteed inventory sold through intermediaries
New Revenue Opportunity
* ThinkEquity, 2009.
THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
Led by Greg Stuart
30+ Sit Down Execu9ve Interviews
Over 4 Months to Conduct
Revenue matters most
Key Takeaway #1
Drivers for increased eCPM not clearly understood
Key Takeaway #2
Lack of transparency and trust
Key Takeaway #3
IMPROVING THE 2ND CHANNEL: WHAT’S NEXT
#1
A shift in how media is bought and sold
+Right Impression +Right User +Right Time +Right Buyer
+Real-Time Solutions
#2
Innovation
Circa 2005 • Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics
2009 • Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics • Ad Revenue Optimizers • Data Exchanges & Platforms • Ad Exchanges • Media Buying Platforms • Dynamic Ad Creative Technologies
Leveraing Intermediaries Media Buying Platforms
#3
Ad pricing recovery
Ad Price Index Image
(wai9ng on stand alone graphic)
Ad Pricing Recovery
Navigating the 2nd Channel Ecosystem
