Ad Pro Outdoor Benefits
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1 | AdPro ™ Welcome Home Media Owners
description
AdPro, is an all-in-one Web application that revolutionizes the outdoor advertising industry. AdPro combines our NEXTMap DSM data with third party census and traffic data into one convenient and easy to use AdPro Web service. Created for both media owners, to better manage and price their billboard locations, as well as media buyers, AdPro facilitates more informed decisions when planning an advertising campaign. AdPro Makes it EasyAll subscribers to AdPro will benefit from: Access to AdPro’s demographic ranking functionality, identifying where media locations best fit campaign targets AdPro’s exposure calculation, identifying where a media location can be seen from and for how long that media location will remain in sight, dwell time. Traffic speed and congestion data. This traffic data is aggregated and averaged constantly to provide historical speed and congestion patterns surrounding media locations Batch import functionality, 3D and street view imaging, and AdPro API integration NEXTMap 3D city models, unlimited media location reports, and private labeling Access to a designated support specialist
Transcript of Ad Pro Outdoor Benefits
1 | AdPro™
Welcome HomeMedia Owners
2 | AdPro™
AdPro revolutionizes the outdoor advertising industry by combining best-of-class elevation, demographic, and traffic data into one convenient and easy-to-use Web application.
With AdPro, Media Owners better manage and price their out-of-home (OOH) media locations, and Media Buyers make better advertising campaign decisions.
Everyone benefits from AdPro’s:
• demographic ranking that identifies what media locations best address campaign targets.
• exposure calculation that identifies a location’s visibility – from where and how long it is in sight.
• traffic speed and congestion data that is aggregated and averaged to continuously provide historical patterns around media locations.
• simple point-and-click proposal generation tool that makes it easy to communicate information to end customers.
• quick and easy startup.
AdPro
3 | AdPro™
Log in to AdPro and immediately manage your media locations and inventory from the home page.
Welcome Home.Log in.
4 | AdPro™
By selecting Explore from AdPro’s home page, you can clearly see the bright and color-coordinated clusters that represent the number of OOH locations in your area. The simple user interface is designed to make your planning extremely intuitive and fun.
Get Informed.Explore.
5 | AdPro™
Conviently ingest your outdoor locations into AdPro’s Inventory. Search and sort by media size, location, campaigns, and more.
Simplify Your Workload.Organize.
6 | AdPro™
Quit wasting time. Quickly identify which locations are available, unavailable, or on hold through AdPro’s Inventory manager.
Find the Perfect Match.Availability.
7 | AdPro™
Simply check the secured box to mark a media location as part of a customer’s campaign. This will make the location unavailable for other customers during that campaign time frame.
Seats Taken.Secure.
8 | AdPro™
From your home screen, select Campaigns and you will see the options to create a new campaign, create a new campaign from existing campaigns, and browse campaigns.
Campaigns.Create.
9 | AdPro™
When creating a new campaign, you will be prompted to fill out a summary of the projected campaign, target audience, and personal notes. You will also have the ability to investigate your uploaded locations.
Customers.Target.
10 | AdPro™
After selecting a campaign to duplicate from your Campaign List, you will have the option to edit and save your clone as a new campaign. This feature allows you to leverage the previous notes, rankings, and edits to your inventory.
Leverage Your Success.Replicate.
11 | AdPro™
From your Campaigns page, you can browse existing campaigns and edit associated documents in order to analyze and improve campaign management.
Find What You Need Fast.Browse.
12 | AdPro™
No more sorting through papers. AdPro’s campaign management function keeps all details right where they are needed.
Everything in One Place.Organize.
13 | AdPro™
After creating/duplicating your campaign, you will be driven to AdPro’s 2D Map view. From here you can select which location to focus on by clicking on one of the blue visibility sectors. You will then be able to access the Actions menu bar located on the right side of the screen.
Pin-Point the Perfect Location.Focus.
14 | AdPro™
Under Actions, you can choose from several icons that perform different tasks. In the comfort of your desk chair, view OOH locations and their surroundings with the click of a mouse using the Street View icon.
From Your Desk.Assess.
15 | AdPro™
Under Actions, you will also find the option to view OOH locations using a 3D map with Google™ earth (globe icon). This allows a view of surrounding businesses, intersections, and more.
Without Leaving the Office.Evaluate.
16 | AdPro™
AdPro’s Exposure Analyzer saves you time and money. The exposure tool allows you to see from where the media location is visible and how long the location remains in your sight.
With a Click of Your Mouse.Measure.
17 | AdPro™
Want to scope out your potential neighborhood? With AdPro’s Proximity Tool combined with our Points of Interest layers, you can view the surrounding locale.
Meet Your Neighbors.Discover.
18 | AdPro™
Exposure Time:3 sec
Congested Travel Time:5 sec
Total Distance:512 feet
Obstructed:28 %
Time of Day:1:15 PM
Day of Week:Wednesday
Exposure Result:
EXPOSURE RESULT OVERVIEW
Copyright Intermap Technologies 2012
www.intermap.com
Name
Address
Type/Client Name
Icon
ATM LOCATIONS
Citizens Bank - New Haven
430 Forbes Avenue, New Haven
atm bank finance establishment
PLACES:
PLACES OVERVIEW
Copyright Intermap Technologies 2012
www.intermap.com
Instant Results.Impress.
Exposure Time:3 sec
Congested Travel Time:5 sec
Total Distance:512 feet
Obstructed:28 %
Time of Day:1:15 PM
Day of Week:Wednesday
Exposure Result:
EXPOSURE RESULT OVERVIEW
Copyright Intermap Technologies 2012
www.intermap.com
PHOTO:
Census 2010 Field
Value
Gender (Female)
497
Income ($75,000 to $99,999)
14LOCATION: Taylor 100 ft S/O Eddy E/S
MARKET:
Facing: S
Height: 34
Dimension: 10’x30’ up to 14’x48’
Media Style: Bulletin
Illumination: Yes
City, State, Zip Code: San Francisco
Circulation Measurement: EOI: 135,000
Net Ratecard Cost: $9,500
Note: 13 Seconds 7am Monday Morning
PANEL: #6250
MAP:
Copyright Intermap Technologies 2012
www.intermap.com
Another tool under the Actions menu is the Current Location Report, which generates an individual report for each media location showcasing demographics, attributes, and approach views.
19 | AdPro™
Select from thousands of demographic combinations that are targeted at specific campaigns. The easy-to-read heat map darkens the area around the locations where your target audience is the most populated, relative to your media location.
Leverage Census Data.Empower.
20 | AdPro™
AdPro provides historical traffic speed and congestion percentages surrounding potential locations. Red indicates congestion and also signifies higher exposure rates with AdPro’s traffic speed layer.
Maximize Impressions.Target.
21 | AdPro™
Bright colors make AdPro’s congestion map easy to understand and makes your placement decisions equally as simple.
Easy Answers.Simplify.
22 | AdPro™
The Manage Documents page is the central location that hosts all documents and correspondence associated with your campaign.
Everything Online.Organized.
23 | AdPro™
Another function you’ll find useful under Campaign Details is the Edit Inventory icon. This feature allows you to easily investigate and edit the locations delivered by media owners. You can also edit and save approach views of the locations.
Easy to Manage.Inventory.
24 | AdPro™
When planning your campaign, all of the locations requested from the media owner may not be suited for the campaign. Clicking on Manage Locations, located on the Campaign Detail page, makes it easy for you to select and view the locations that best fit the campaign.
Use Only the Right Locations.Control.
25 | AdPro™
Impress your customers and click Share This Campaign to email all the campaign details, maps, and documents associated with the campaign.
All Campaign Details Available.Share.
26 | AdPro™
By sharing a campaign, the recipient will be able to investigate the location details, how they are dispersed across the market, and any associated documents.
Impress Your Customers.Excite.
27 | AdPro™
www.UseAdPro.comFor more information about the benefits and features of AdPro to both
media owners and media buyers, contact Patrick Stevenson at (720) 382-7174.v1012.1
