Ad of the Day: Applegate Farms | Adweek · Ad of the Day: Applegate Farms | Adweek 10/18/12 3:55 PM...
Transcript of Ad of the Day: Applegate Farms | Adweek · Ad of the Day: Applegate Farms | Adweek 10/18/12 3:55 PM...
10/18/12 3:55 PMAd of the Day: Applegate Farms | Adweek
Page 1 of 5http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449
Advertisement
JOBS EVENTS TALENT GALLERY SUBSCRIBE TO MAGAZINE NEWSLETTERS Follow Follow @adweek@adweek 88.7K followersHOME FollowFollow
Maxipad Goesfor BloodOne$ups(Facebookcritic(with(hilariousself$deprecating(video
The MobileElectionWhat(can(yoursmartphone(say(abouthow(you<ll(vote?
Calling MediaAll-Stars!Submissions(now(beingaccepted(for(2012(work
Headlines: Press: After Newsweek, Is Writing on … TV: NBC Puts Animal Practice to Sl… Tech: Pinfluencer Brings Pinterest C… Ads & Brands: Fast Chat: Bob Winter, Crispin…
M oms—if you're worried the cow that you'll serve thissummer might be a junkie, Applegate Farms is the beeffor you.
So says the purveyor of organic and natural packaged foods in anew campaign, "What's in your hot dog?" created by agency Taxi todrive summer sales ahead of July 4. The central theme of the series:Men in bovine costumes getting grilled, job-interview-style, on theirdrug histories, by mothers concerned about keeping medicated meatoff their kids' plates. In one spot, "Mooscles," a muscle-boundbodybuilder cow vacantly denies using growth hormones while a
Advertisement
June 26 2012 Advertising & Branding 1
Ad of the Day: Applegate Farms Disturbingman(cows(make(the(case(for(drug$freemeat By(Gabriel(Beltrone
31 87 69 4 Like 254
Search
Like 54k
10/18/12 3:55 PMAd of the Day: Applegate Farms | Adweek
Page 2 of 5http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449
@gbeltrone
@applegatefarms
@TAXICanada
woman balks at the needle sticking out of what she identifies as his"haunch." In a second, an obsessive-compulsive nerd cow awkwardly savors thethought of his daily antibiotics shot. And inthe third—maybe the funniest—a wastedraver cow barely notices as the front doorslams in his face after he babbles about hislove for pharmaceuticals.
Sure, it's a little weird toanthropomorphize animals bound for thedinner table in ads meant to peddle meat,rather than, say, vegetarianism. But the scripts manage to stayamusing while conveying a clear selling point for the product, andthe acting is on point. Perhaps so much so, that the campaign
doubles as an anti-drug PSA.Kids, consider yourselves warned, too.
Gabriel Beltrone is a staff writer for Adweek.
Follow Follow @gbeltrone@gbeltrone
10/18/12 3:55 PMAd of the Day: Applegate Farms | Adweek
Page 3 of 5http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449
Topics: Food & Beverage, Ad of The Day, Applegate Farms, Taxi
Subscribe to Adweek magazine today!
Related(Articles
Client: ApplegateAgency: Taxi, New YorkExecutive Creative Director: Dave ClemansCreative Directdor: Michael PierantozziCopywriters: Michael Pierantozzi, Tim WasslerArt Director: Philip ChoProducer: Joyce LeeDirector: Brendan GibbonsProduction Company: Station FilmManaging Partner: Stephen OrentExecutive Producer: Thomas RossanoLine Producer: Brienna PriceDirector of Photography: Matthew WoolfEditorial: Cutting Room FilmsEditor: Brian SanfordEditorial Producer: Melissa LubinAssistant Editor: Guillermo RiveroColorist: Natalie WollmanVisual Effects Producer: Barry GilbertOnline Editor: Josh WilliamsSound Mixer: Walter Bianco
Animals(aremade(of(vegetables(inConAgra3s(animatedspot(for…(September(252012
Ad of the Day:Lightlife Taxi(takes(a(walk(on(the
wild(side(for(Kraft3s…February(27(2012
Ad of the Day: MiO
Deutsch(LA(brings(backthe(talking(cows(for(afamilyAfocused…August(09(2012
Ad of the Day:California Dairy
The(year3s(mostimpeccable(craft(andstorytelling(inadvertising(November
The 10 BestCommercials of 2011
10/18/12 3:55 PMAd of the Day: Applegate Farms | Adweek
Page 4 of 5http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449
28(2011
Featured JobsProject Mgr, Commercial Engineering TimeWarner New York, NY
Field Technician - Eagle Rock Time WarnerLos Angeles, CA
Manager, Sales Time Warner Los Angeles, CA
Converged - Network Engineer - I&O TimeWarner New York, NY
The(Adweek(Talent(Gallery Advertisement
Fast Chat: Bob Winter,Crispin's New ECD
NBC Puts AnimalPractice to Sleep
Ad of the Day: Spike TV Pinfluencer BringsPinterest Contests toBrands' Sites, FacebookPages
Portrait: The Hive DDB Seeks New U.S. CDon McDonald's
Advertisement
Required: Please login below to comment.
Great idea. Funny AND effective
Type your comment here.
Post as …
Roy Tuck 3 months ago
10/18/12 3:55 PMAd of the Day: Applegate Farms | Adweek
Page 5 of 5http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449
About UsContributorsSubscribe to MagazineSubscribe to NewsletterAdvertisingReprintsArchiveSpecial AdvertisingSections
BillboardBack StageThe Hollywood Reporter
NewspapersMagazinesOnline
NetworksCableSatelliteVideoRatings
SearchSocialMobileTelecommCommerce
AgencyDigitalCreativeAccountsMarketing
©2012 Adweek All Rights Reserved Terms of use Privacy Policy RSS Facebook Twitter Subscribe to Magazine Site Feedback Contact Us