SKILLSHARE

Ad ExtensionsFrom Chicken to Turducken

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Intro

✓ Search ads 101

Ad Extensions

✓ Why are they important?

✓ Location

✓ Sitelinks

✓ Call

✓ Reviews

✓ Structured Snippet

✓ Price

✓ App

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Search Ad Extensions

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SEARCH ADS

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Search Ads | What are they good for?

Search ads benefit your SEO strategy, Reach, Brand Awareness..., to mention but a few.

But, they aren’t limitless.

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Ad Extensions

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Ad extensions are additional pieces of information you can attach to your search ads to enhance what

you offer.

Ad Extensions | From Chicken to Turducken

What would you be more likely to click?Your ads need to stand out!

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Where are you?“If the customer will not come to you, then you must go to the customer.”

Ad Extensions | Location

Link AdWords to your Google Business account and display your location and opening hours.

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Offer a choice“It is our choices, Harry, that show what we truly are.”

Ad Extensions | Sitelinks

Offer alternate conversion and/or awareness pathsby including pages that will encourage

conversions or engagement; such as downloads, news & advice, or a contact page.

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Remove a step“Call me on the line, call me, call me any, anytime.”

Ad Extensions | Call

By adding the call extension mobile users will be able to call straight from the ad, shortening the

conversion journey - a benefit for the consumer and you.

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Back up your claims“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.”

Ad Extensions | Reviews

Add reviews to your ads for social proof. These can be statements about your business, or

reviews that support the claims you make in your ad copy.

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List!“Raindrops on roses and whiskers on kittens.”

Ad Extensions | Structured Snippet

Save ad space by listing your core offerings. Let consumers know exactly what you offer.

Sell clothes? List the type! Educational body? List your courses!

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Display your value“Show me the money!”

Ad Extensions | Price

Step ahead of the competition.Demonstrate your value for money before users even land on your site.

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Make it easier“I'm easy, I'm easy like Sunday morning.”

Extensions | App

Are most of your visitors coming from mobile or tablet?

Showcase your app and take user experience to the next level.

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✓ Where are you? Display your location

✓ Offer a choice. Add alternative links to your site

✓ Remove a step. Let users call you directly from an ad

✓ Back up your claims. Use reviews as social proof

✓ List! Let users know exactly what you offer

✓ Display your value. Demonstrate your value for money

✓ Make it easier. Showcase your app, take user experience to the next level

Ad Extensions | Summary