Ad Blocking: The What, Why and How

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Transcript of Ad Blocking: The What, Why and How

Page 1: Ad Blocking: The What, Why and How
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The Official 2018 Ad Blocking Report · 7 The Official 2018 Ad Blocking Report How widespread is ad blocking?1 18% 20% 50% Around 18%2 of US internet users on desktop are blocking

The Official 2018 Ad Blocking Report · 7 The Official 2018 Ad Blocking Report How widespread is ad blocking?1 18% 20% 50% Around 18%2 of US internet users on desktop are blocking

Mobile Ad Blocking 2016

Mobile Ad Blocking 2016

History Ad Blocking Info Graphic by Silverlight Digital

History Ad Blocking Info Graphic by Silverlight Digital

2015 Ad Blocking Report - The Cost of Adblocking

2015 Ad Blocking Report - The Cost of Adblocking

The psychology behind ad blocking - WTF Ad Blocking UK, 3/10/16

The psychology behind ad blocking - WTF Ad Blocking UK, 3/10/16

Ad Blocking & User Experience: Seven … Blocking & User Experience: Seven Recommendations | 3 N on-US D esktop Ad Blocking Rate Mo at Ad Blocking Analyt ics Ja n-Ma y 2016 23.9 US

Ad Blocking & User Experience: Seven … Blocking & User Experience: Seven Recommendations | 3 N on-US D esktop Ad Blocking Rate Mo at Ad Blocking Analyt ics Ja n-Ma y 2016 23.9 US

Forget ad blocking, user experience is a big deal - Digiday WTF Ad Blocking NYC, 1/14/16

Forget ad blocking, user experience is a big deal - Digiday WTF Ad Blocking NYC, 1/14/16

Raspberry Pi as an Ad Blocking Access Point

Raspberry Pi as an Ad Blocking Access Point

55 | fifty-five | White paper: Ad blocking (EN)

55 | fifty-five | White paper: Ad blocking (EN)

What is the cost of ad blocking? - WTF Ad Blocking UK, 3/10/16

What is the cost of ad blocking? - WTF Ad Blocking UK, 3/10/16

IAB Tech Lab Publisher Ad Blocking Primer · IAB Tech Lab Publisher Ad Blocking Primer A primer describing the tactics available to publishers in response to ad blocking. This document

IAB Tech Lab Publisher Ad Blocking Primer · IAB Tech Lab Publisher Ad Blocking Primer A primer describing the tactics available to publishers in response to ad blocking. This document

2015 Ad Blocking Report

2015 Ad Blocking Report

Technology Ad-Blocking Data Programmatic… · Native advertising will help marketers mitigate the damage done by the growing number of ad-blockers. Ad-Blocking Programmatic will

Technology Ad-Blocking Data Programmatic… · Native advertising will help marketers mitigate the damage done by the growing number of ad-blockers. Ad-Blocking Programmatic will

The end of ad harassment - WTF Ad Blocking UK, 3/10/16

The end of ad harassment - WTF Ad Blocking UK, 3/10/16

WTF is the future of ad blocking? - Digiday WTF Ad Blocking NYC, 1/14/16

WTF is the future of ad blocking? - Digiday WTF Ad Blocking NYC, 1/14/16

BLOCKING IT ALL STARTS HERE. BLOCKING Today, we will focus on blocking. Why? Because blocking is offense and offense is blocking – Period. There are two.

BLOCKING IT ALL STARTS HERE. BLOCKING Today, we will focus on blocking. Why? Because blocking is offense and offense is blocking – Period. There are two.

The publisher's response to ad blocking - WTF Ad Blocking UK, 3/10/16

The publisher's response to ad blocking - WTF Ad Blocking UK, 3/10/16

M BILE AD CKING€¦ · MOBILE AD BLOCKING 2016: AD BLOCKING APP INSTALLS JUST SPIKED 3X (HERE'S WHAT MARKETERS NEED TO KNOW) WHY SMARTPHONE OWNERS ARE INSTALLING AD BLOCKERS USER

M BILE AD CKING€¦ · MOBILE AD BLOCKING 2016: AD BLOCKING APP INSTALLS JUST SPIKED 3X (HERE'S WHAT MARKETERS NEED TO KNOW) WHY SMARTPHONE OWNERS ARE INSTALLING AD BLOCKERS USER

Ad Blocking: A Consumer Right.

Ad Blocking: A Consumer Right.

Ad blocking(slideshare)

Ad blocking(slideshare)