Your best customers do and before buYing.

figure it out, and sales will go through the .To take advantage of the new marketing reality fill in the blanks.

wake uP and smell the oPPortunitY to increase Your roi.

But Enough aBout thE proBlEm.Start taking advantagE of nEw markEting poSSiBilitiES.

1 Bain & Company, Closing the Delivery Gap, 2005.2 Briggs, Rex and Stuart, Greg. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, Kaplan Business, September 1, 2006.3 ComScore, March 2009: Research from eight U.S. brand campaigns with budgets between $400,000 and $2 million.

think of this ad as a $100 million tiP. That’s how much benefit companies are realizing from better customer engagement. But if you’re uncertain about who your best customers are, how to reach them, and what messages they’ll respond to, you’re not providing the best possible experience. More to the point, you’re leaving money on the table. And you’re not alone: studies show that 8 out of 10 CEOs believe they’re providing a superior customer experience, but only 8% of customers agree1.

that’s the new realitY for marketers. It’s being driven by consumers with fragmented attention spans, who are connected to an unprecedented array of devices and media. Which makes it harder than ever to get through to them: U.S. marketers waste $112 billion2 of their collective media spend each year. And even 4 out of 5 targeted online ads fail to reach their intended audience3. Because the old models of how media and messaging work don’t work anymore.

fill in the blanks.

discover the new model for customer engagement that is dramaticallY increasing roi.

download the connected caPabilities white PaPer at acxiom.com/fillintheblanks

©2010 Acxiom Corporation. All rights reserved.

Advances in media technology mean that you now can deliver a superior brand experience by serving individually tailored messages, to just the people you want to reach, at the precise moment of maximum impact. All of which makes your marketing far more profitable. This white paper will tell you about the four connected capabilities needed to fully engage customers in the new age of media:

narrowcaSting: By replacing wasteful broadcasting with efficient narrowcasting, you can reach and engage your audience with certainty.

multidimEnSional inSight: To uncover more relevant insights and filter out false signals about your customers, you need to integrate multiple dimensions of insight.

nEtworkEd intElligEncE: Send and receive signals about customer behavior, and recalibrate accordingly by using your technological infrastructure as a marketing central nervous system.

pErSonalizEd EngagEmEnt: Finally, none of the rest matters if it isn’t applied at the moment of truth, with a uniquely relevant communi-cation that compels each consumer to action.

Join the leading-edge marketers who have discovered a new approach to customer engagement that helps answer critical questions, act with greater confidence, and execute on a mass scale. So you can achieve greater certainty of success than ever before.

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