Ad Campaigns

We will be looking at ads for sports, hair salons, lotteries and music.

• You will be placed in a group of 4, within that group you will take turns modeling.

• Each of you will be responsible for handing in 1 image per above category therefor you will need 2 models per category.

• You will be using the studio for this.

• If heavily booked, feel free to do one of the above ads outside.

The other ½ will be photographing black and white one last time!

Lighting demo

• A lighting demo will be given for each category together with a strategy.

• Take notes when your teacher does this.

Sports Person

• Aggressive, energetic, cool – hip.

• No catalogue. No need to have the ball thrown if doing basketball, soccer or anything else with equipment.

• Normal – commercial skin tones.

Images

• The following images are from Mrs. Gilder’s ‘other job’ her night job –Langara College 2 year Professional Photography Program.

• Works by L. Mastromonaco is Mrs. Gilder.

• Models provided by Dusty’s Talent or Charles Stuart.

Sports – Matt Law Photography, Langara College. Lighting, L.

Mastromonaco

Kea Mowatt, Photography, Langara College. Lighting, L. Mastromonaco

• Next four are some of L. Mastromonaco’s billboards.

Billboard 1, Planet Superstar – today’s Sports Chek.

Billboard 2.

Metrotown

More action type shots – L. MastromonacoPhotography – Metrotown, billboards, television, pamphlets.

• All photographed in an afternoon, then the art director combined everything in photoshop.

• The bobsled never moved. Fan usage and comedic actor in the back.

Black background

• Side lights are higher than the

key light.

Back light – glow needs to show

up to separate the talent from

the background.

Lotto Winner

• EXPRESSION IS KEY…

Lotto Winner Continued

Lotto Winner

• Over the top happiness.

• Comedy – IF ITS OVER THE TOP, GREAT!

• Lens distortion allowed.

• No gobos in the shot, and no bounce fill in the shot. But gobos are needed.

• Waist up. Or chest up.

• Skin tone, commercial.

• No jumping as our ceilings are not high enough.

• Next two lotto shots, courtesy of Langara students. L. Mastromonaco lighting.

Lotto Winner – Arshdeep Bandarhi, Langara College.

Lotto Winner – Photography by Kayla Isomura, Langara College.

• Show the ticket, the front of it.

• Make sure it doesn’t have any sheen issues, no shine, have it show up clearly. Use a shorter lens and/or higher f stop to have both the face and ticket in focus.

• Happy camper.

• Make sure the background is all white, no go bos /beauty boxes in the shot. But use both.

• Male winner, the beauty box with have black sides.

Lotto Winner Lighting – white background.

• Lights in the back should be more powerful than the front key light to bring emphasis to white.

• Both black gobos will cause a shadow onto the person to ensure no backdrop flare.

Rock Star – Nick Marshall, Langara College, lighting L.Mastromonaco.

Music Photography• Unsigned artists – someone starting out.

• Indie label artists – someone with a label you do not recognize.

• Large label, can charge a day rate, bigger production, makeup and hair, clothing, your rate, in studio, food for the artist a Sarah M shoot can have a budget of $40,000 for 1 day. (day rate + expenses) – Nettwerk pricing, 2014.

Genres• Dance - Pop - beauty photography. These artists sell their works through their

beauty. Lighter than normal skin tones. Think Japan.

Pop – Dance – Male – On both, note the blasted out whites? This is what happens when you lighten the skin tones.

Rock – no Image type Image.

• Trying their best to appear as though they do not care about their image – in actual fact a clothing stylist was hired. Note the new boots and clothes, most likely paid in the upwards of 2-3 thousand for the day shoot. Again, lighter skin tones.

Alternative – stylized image- rock• Beauty with eccentricity…highly dependant on wardrobe and makeup/hair

and interesting lighting. If someone cannot face the camera looking relaxed, have them look away.

Genres• Country music, female beauty photography, male, same idea. Sometimes the

looks can be outdated, again about beauty…Note diffuse glow and gaussian blur on Taylor’s face, don’t do this…a little over the top as the woman doesn’t have skin issues. Lighter skin tones.

Jazz

• Beauty once again…

• Yes, when Mrs. Gilder started photography, there was no internet.

• Imagine…

• This is what we won’t be doing…

Alternative

• Um…let’s not go there…

• Next series, L. Mastromonaco’s music work.

80’s Metal Queen Update, multi platinum, junowinning artist – Photos by, L.Mastromonaco.

• Shot on film in one afternoon.

• Rock/Jazz.

• Can do head flipping, but make sure the expression is there.

More Music New Artists – L. Mastromonaco Photography

Paolo Scardillo, Langara College, L. Mastromonaco lighting.

Chloe Aigner, Langara College, L. Mastromonaco lighting.

Rockstar lighting, can use this or go with the sports lighting. Have a black background.

Pop Star / Beauty Lighting – white background.

Hair Salon

• You can do a number of things here, have the fan in the front, behind, and have someone lift the hair and let go.

Hair Flip Cont.

be aware of facial expression. Remember the beauty box.

Lighting

• We have no real diffusers, so can go with pop star lighting or lotto winner, white gobos.

L. Mastromonaco Photo – Model Portfolio Work

L. Mastromonaco Photo – hair salon.

Use a fan.

Rubrics – Peer Assessment – assessing those in your group. This is worth 5% of your grade.

A B C Incomplete /

D

Acted as a team leader, had much knowledge. Able

to troubleshoot.

Good team player.

Needed to be told what to do.

No show.

Brought all that was needed. Even some props/clothes for others in their

group.

Brought all they needed.

Didn’t bring everything needed. Forgot a few items.

Didn’t bring anything.

Easy to work with. Had positive energy.

Good to work with. Okay to work with. Brought the group down with complaints. A energy drain.

Participated well, didn’t slack or play with their phone.

Was on task. Needed reminders to do their work and participate.

Didn’t participate.

Rubrics

A B C Incomplete/ D

Had correct skin tones for all. Post production done well, tonal range looks great / modern. Detail in blacks and whites.

Good skin tones. Post production looks good.

Needed assistance with skin tones and exposure. Post production, needed a lot of help with.

The teacher had to supervise closely.

Caught strong / high energy expressions –even eyes, natural moods. Used strategies taught in class.

Caught good energy, even eyes, natural –genuine expression. Used strategies taught in class.

Expressions a bit off. Low energy.

The teacher had to re teach all.

Lighting – followed what was needed. No

hot spots, unless purposeful, grids/fill card usage obvious. Looks professional.

Lighting – came close to what was needed.

Used appropriate fill cards/go bos.

Lighting – lacking fill card usage. Some hot

spots and odd shadows.

The teacher had to do the lighting.

Clothing and props show effort.

Clothing and props used.

Not a lot of effort shown with props and

clothing.

No props brought.

Wow factor. Good work overall. Work is acceptable. Incomplete, not done, no participation or the teacher had to do it all.