10 STEP MARKETING PLANDerived from an Ad

Judith T. PaayasMDMBA 070074

SUMMARY• Phedra-cut’s PTM are athletic, sports-oriented male of

14-mid-40s of age, social class AB, who are seeking a leaner body.

• They compete with weight-loss products, and services offering weight-loss modalities.

• Actual market size cannot be inferred.• Phedra-cut offers a safe, fast way to cut body fat.• They use print ad and athlete endorsement for

advertising.• Access to product can be determined by a visit to

Phedra-cut’s website.

The Print Ad

The Primary Target Market is…

PTM Ages 14 y/o to mid-40’sMaleSocial Class AB

Lifestyle Athletic, Sports-oriented

Behavior Macho is attractive, fat is destructiveLeaner is meanerBody image conscious

Phedra-cut fulfills needs

“Your Best Body – EVER!”

Competes with other slimming products, institutions and procedures

• Direct competitors– Bangkok pills, Chinese diet pills

• Indirect competitors– Aesthetic centers offering surgery: Belo, Calayan,

TMC Aesthetics and Wellness Center– Slimming institutions: Slimmer’s world, Fitness

First, Gold’s Gym• Variables– Price, accessibility, availability, convenience, speed

of delivery of results

Address the Gap of burning body fat fast

• For those who want to have a leaner body fast and safe

Actual market size is undetermined

• Company• Competitors• Consumer

The edge of Phedra-cut is speed and results

• Fast action• Doubled results (in terms of cutting body fat)• A supplement for best results of a (body)

training program

Uses print to showcase product endorsed by celebrity athletes

Location/Access Point

• Not stated• Website only

Phedra-cut succeeds through niche strategy

• For sports, athletes’ use

SUMMARY• Phedra-cut’s PTM are athletic, sports-oriented male of

14-mid-40s of age, social class AB, who are seeking a leaner body.

• They compete with weight-loss products, and services offering weight-loss modalities.

• Actual market size cannot be inferred.• Phedra-cut offers a safe, fast way to cut body fat.• They use print ad and athlete endorsement for

advertising.• Access to product can be determined by a visit to

Phedra-cut’s website.

10 STEP MARKETING PLANDerived from an Ad

Judith T. PaayasMDMBA 070074