Acxiom Jortberg Sloanc2009 091026152039 Phpapp02

8/8/2019 Acxiom Jortberg Sloanc2009 091026152039 Phpapp02

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2009 Acxiom Corporation. All Rights Reserved.

Academic Integrity andStudent Identity Verification:Best Practices andPractical Experience

Session 3, Room: Curacao 5, 2:25pm. - 3:00p.m

Mike JortbergAcxiom [email protected](630) 944-0379


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Agenda: Academic Integrity & Identity

Your PeersExperiences

What shouldwe do?

Should you dosomething?

Why is thisimportant?

44332211


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Cheating=

Fraud

Shrinking The Fraud Triangle

Modified from Occupational Fraud and Abuse, Joseph T. Wells; Fraud Examination, Steve AlbrechtUsing The Business Fraud Triangle To Predict Academic Dishonesty Among Business Students, Becker, University of Wisconsin-Eau ClaireOnline Exams and Cheating: An Empirical Analysis of Business Students Views, King, University of West Florida

Pressure/IncentiveAssessments:Grades, peers and career

RationalizationFrame of mind:Everyone cheats

OpportunityCircumstances:No one will know

Cheating=

Fraud

FacultyReduce PressureVaried assessmentsActive student involvement

ProcessesChange ThinkingRaise awarenessHonesty policies

TechnologyReducesOpportunity

Timed examsProctorsScrambled questionsSpecial browsersIdentity verification

Fraud occurs when three conditions converge


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Benefits of OnlineIdentity Verification

ConstituencyConstituency FeedbackFeedback

Students Increases confidence Im not cheating, Im glad they make sure my peers are not

Faculty Makes online assessments more viable

Insight to student activity during online assessments

IT / CISO Initiative for FTC Red Flag compliance to monitor, prevent and detectidentity theft

Identity proofing is applicable in many situations

Finance Proper use of Title IV dollars


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DOE / AccreditorActions on Identity

DateDate EventsEvents

Aug 2008 Higher Education Authorization Act passed

Fall 2008 Accreditors instructed by DOE to begin implementation

Western region letter to institutional leaders

Spring 2009 HLC includes identity questions in annual survey

DETC newsletter A Federal Law Targets Distance Students

HLC questions identity process for new programs

Negotiated Rulemaking process

Summer 2009 Regulations finalized by negotiation team and published

September 2009 Congress announces hearing into for-profit education sector

October 27, 2009 All HEOA final regulations posted by DOE

July 1, 2010 All HEOA regulations effective


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October 2009: Congressional Hearings

Statement of Mary Mitchelson Acting Inspector General U.S. Department of

Education Office of Inspector General

Committee on Education and LaborSubcommittee on Higher Education, LifelongLearning, and Competitiveness United StatesHouse of Representatives

These cases, Mr. Chairman, represent whatwe believe is a significant challenge facingthe higher education community in the areaof student eligibility: confirming that anindividual enrolled in distance education isactually a regular student seeking to obtaina degree or credential and is actually in

attendance.

Four Areas: Is she who she says she is?

Is she there for a degree?

How much work is she doing?

If she drops, how much is owed?http://edlabor.house.gov/hearings/2009/10/ensuring-student-eligibility-r.shtml


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Solutions for Identityin Distance Education

3rd

PartyChallengeQuestions

WebProctoring

Hardware +Biometrics

Face to FaceProctored Exams

User Id/PasswordShared Secrets

Integrity

Total Costs


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Choice 1: Stick with User IdA National Poll on Digital Ethics Teens and Social Networking:

1,013 students, ages 13-18, currently enrolled in 7-12 grades

24% sign onto someone else's social networking account or profile usingtheir password, without them knowing.

26% pretend to be someone else online

25% create a profile for yourself with a different or false identity

Source: Common Sense Media and The Benson Strategy Group

http://www.commonsensemedia.org/teen-social-media


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Choice 2: More Proctoring

Adds substantialintegrity

Face to face photo IDfor local or hybridstudents

Increases in costs andcomplexity for remotestudents

Inconsistent withdistance education


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Choice 3: NewTechnology - Hardware

Hardware + PreHardware + Pre--Requisites = Extra CostsRequisites = Extra Costs

Software install

Hardware registration

Student registration

Instructor training

Student training

Dropped students

$15 to $250 per device

Shipping

Software licensing

Break/fix process

Tech support calls

Hardware and Biometrics: Adds substantial integrity but


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Choice 3: New TechnologyAcxiom Identify-X

An on-line real-time identityverification service Software as a Service in a secure cloud

Generates challenge questions and scoresresponses

Imbedded in LMS

Institution administration and facultycontrol Which courses, assessments and how many

students

Random use

Identify-X strategy governs Which challenge questions

How many questions

Pass / fail threshold


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Acxiom generateschallenge questions;

sends to API LMS

Acxiom generateschallenge questions;

sends to API LMS

Acxiom scores +notes pass / failAcxiom scores +notes pass / fail

How We Verify A Students Identity

Student Login to LMSStudent Login to LMS

Select AssessmentSelect Assessment

Capture Name AddressCapture Name Address

If Fail 1:If Fail 1:Pose second set ofPose second set ofchallenge questionschallenge questions

If Fail 2:If Fail 2:Continue or StopContinue or Stop

If Pass:Go to LMS Quiz

StudentStudentproceedsproceedsin LMSin LMS

NotifyNotifyinstructorinstructorOptions are different

depending on LMS

Answer ChallengeChallengeQuestions

Random Selection


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Identity Verification DetailsMicrosoft Office

Excel Worksheet


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Privacy and FERPA

Leverages only directoryinformation

Student releases data

Recommend reading

Privacy booklet beforedeployment

Acxiom Opt Out and PrivacyPolicies

Consumer Assistance Acxiom Privacy Policies


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Choice 3: New TechnologyProctorU.com

Web proctor Sees the environment

Talks to students

Observes the screen

Not recorded

Great for expanding testcenter hours and

availability

Includes


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Case #1: Academic Integrityin Hybrid Course

Institution profile Public 2 year Community College Fall 2008 pilot in hybrid course classroom assessment in Moodle 65 students

Situation Pending HLC accreditation review, including online learning Wanted to experiment with new technology Selected ground / online hybrid course

Solution Used Acxiom Moodle integration

Results

188 identity transactions in 3 days - 92% pass No comments during HLC review No help desk calls, no student complaints

Recommendations Review transactions for unusual situations (Incomplete Pass) Communicate 2 minute time limit to reduce incomplete transactions


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Case #2: Academic Integritywith Challenge Questions

Institution profile Private - Non profit 100% online population Blackboard Vista 8 Online assessments in Summer 2009 Support rigorous integrity policy

Any student who has another person impersonate or in any other way commit identity fraudin any course, exam or other academic exercise will be dismissed from the college.

Situation Wanted to experiment before HEOA regulations in place

Solution Acxiom Challenge questions in Blackboard Vista 8 Results

Challenge questions verify student identity prior to assessment 250+ identity transactions over 35+ students


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Case #2 Recommendations

Pay attention to unusual patterns Three students stood out

Student X

Why is student starting anassessment 14 times in 2 hrs?


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Case #3: Red Flag Analysis

Institution profile State school system 100% online courses with out of state students

Situation Unusual activity noticed by faculty

High drop rates after Title IV cutoff in past terms Solution Compared control group and suspicious records to Acxiom

Results High percent of bad SSNs in control group. Higher in fraud population. Significant incidents of bad SSN, address and phone. High concentration of duplicate name, address, phone.

Recommendations Compare incoming enrollments to spot relationships between students. Implement challenge questions upon enrollment, login or assessments to re-verify

identity. Periodically compare against Acxiom to spot red flags.


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Data Analysis of OnlineStudent Population

ResultsResults

18% shared phone number with another student

22% shared address with another student

61% shared last name with another student

9% shared phone, name and address with another student

Analyze new enrollments records


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Data Analysis of OnlineStudent Population

High risk records 1.5% failed

Overall Match 1.5% failed

SSN AnalysisNo SSN matchDeceased

Mismatch

1% Failed.5% Deceased

7.7% Mismatch

Address

33% No Match10.7% Most current8.2% Previous1% Previous no date

6.6% Other

Date Of Birth 33.7% failed

Phone High % of cell phones

Over 4 linked SSNs 14.8% identified

Compare enrollmentagainst knowninformation aboutstudents

Found prison, barand non-existentaddresses

Questions to ponder: Is information in

SIS, FAFSAand Acxiomconsistent?

If addresses are off, are

they assigned thecorrect tuition?


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Case 4+5: AssessmentChallenge Questions

Institution profile

Private - for profit, 100%online

Angel Learning 7.3

Summer final exams

27 students 32 transactions over 4

days of final examwindow

Transactions Results

97% of student passidentity verification

Institution profile

Hosted LMS by 3rd party service provider

Private - for profit

100% online undergraduate andgraduate programs

Custom LMS Fall MBA Session Start

23 students

25 transactions in one week at login atstart of term

Results

95% overall pass rate Adjustments

Moved identity from initial LMS login tocourse start to project upload

Fail notification to dean/president


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If You See a Possible Fit

Booth 618

Activate a free trial to evaluate fit for your program Angel / Blackboard: www.Blackboard.com/Acxiom

Research and compare solutions

Blog http://tinyurl.com/StudentIdentityBlog

See post on June 19th for comparison table

Group: Student Identity Verification and Academic Integrity http://www.linkedin.com/e/gis/100235

Acxiom Jortberg Sloanc2009 091026152039 Phpapp02

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