COVER

Put someone on your bag who knows their way around the course.

8511 Royal Birkdale Drive • Chesterfield, VA 23832-4401 • 888-5ACUMEN (228636)

Visit us at www.acumengolf.com

Our business Acumen is shared with our valued clients allowing our management team to collaborate with members, committees, management and boards of directors to improve the overall health and wellness of the club, golf course and employees, all while protecting the integrity and tradition of the property.

ABOUT ACUMEN

ABOUT HATCH

PHOTOGRAGH

INSET TEXT - testimonial

The owners and managers of Acumen Golf have spent their entire careers fine-tuning their processes on courses all over the country and around the world. Owner of two thriving golf and country clubs, Acumen offers the decades of its managers’ combined experience to help other clubs operate smoothly, flourish financially, and become their communities’ central gathering place for fun and relaxation.

A Leader With a Vision

Michael Hatch, Acumen Golf ’s owner and director of operations, is a firm believer that the right partnerships can change the nature of the game for any club. His many years within the industry’s leading management companies left Michael frustrated with the lack of personal attention and quality service he was able to give to his clients. Since he began Acumen Golf in 2006, Michael’s innovative approach to client relations has led him to be appointed to the National Golf Course Owners Association Executive Committee, with many mediator and panelist engagements under his belt.

Seasoned Pros to Improve Your Game

The Acumen team overseeing a successful bunker renovation

CASE STUDIES

We know that running a successful golf club is no easy feat, particularly in uncertain financial climates. Our management and consulting services have been proven to help our clients overcome the challenges of today’s markets through careful analysis, strategic planning, and streamlined operations.

Full facility managementMarket analysisFocus groupsStrategic planningMember retention strategiesBudgeting and capital investment planningOperational management

Food and beverage managementAgronomy and course maintenanceManagement personnel placementHR and payroll servicesAcquisitions and salesAccounting

We’ve walked fairway after

fairway in your shoes

SERVICES

The Acumen team reviewing a greens soil profile

Erin Hills, WI This privately owned 18-hole resort in Wisconsin partnered with Acumen to better manage the facility and bid on hosting the US Open. During this successful campaign we used this momentum to steer a long-term successful business model which increased revenues and improved course conditions while controlling expenses.

Somerset Golf Club, VAWith Acumen’s help, Somerset reopened after four years of hiatus due to ownership change. We spearheaded an extensive golf course renovation to reverse the effects of such a long dormant period, helped re-hire employees, installed an agronomic program, reworked the infrastructure, and helped the absentee owner create a marketing program to reintroduce the semi-private club to the golfing market.

Birkdale Golf Club, VAAfter overseeing a full renovation of their greens and greenside bunkers, Acumen created a membership marketing campaign, which resulted in an increase of over 100 new members over the next three years. An innovative loyalty program attracted over 1600 participants, and 700 players took advantage of a new community golf tuition program.

Brandermill Country Club, VAUnder the management of Acumen Golf, the club underwent an extensive renovation of the clubhouse, course, and pool, which increased membership sales by 120. We also reconfigured their food and beverage operations, resulting in a $200,000 increase in sales over three years.

CASE STUDIES

Contact us to learn more about improving the overall health and wellness of your club

Visit us at www.acumengolf.com