Activity centered design
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Transcript of Activity centered design
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Activity-Centered Design
Successful mobile apps focus on a single, purposeful activity.
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Activity: any purposeful human endeavor
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Facebook:Keeping up with friends & family !AKA: Maintaining Social Ties
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InstagramPhoto Sharing
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TwitterSharing Status
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Mobile-SocialThe end of social networks and
the rise of activity-centered social apps
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Twitter v1: sharing status “A system where you can SMS
message to one phone number and broadcast to all of your friends”
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$TWTR today: sharing status “Find out what’s happening, right
now, with the people and organizations you care about.”
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+Listening to
MusicSharing Status
Music Discovery
≠
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I'm not going to follow artists if it adds them to my regular Twitter …
Not interested in seeing artist's updates in my regular feed.
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Pointless. You can't listen to whole songs, only 30 second clips unless
you have a Spotify account.
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2010 – 2012 !
Replaced by Facebook and Twitter integrations
iTunes Ping
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Burbn tried to be too many
things.• Check in to locations !
• Make plans (future check-ins) !
• Earn points for hanging out with friends !
• Share photos !
• and much more!
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Focus on being really good at one
thing.“We decided that if we were going to build a company,
we wanted to focus on being really good at one
thing. We saw mobile photos as an awesome opportunity to try out some new ideas”—
Mike Krieger
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1 Product 1 Activity
Focus on being really good at one thing.
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Thinking in SystemsDeepen your understanding about the interactions
between people and their environments.
Human Activity System
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Evolve Your Understanding“Get out of the building”
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Lead with Questions
• How might we encourage more casual carpooling?
• What outcome do we expect from this design?
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Learn through MakingGather concrete evidence through rapid Build, Measure,
Learn feedback loops.
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Thank you!(^_^)