Keyword Search and Keyword Selection Example for Assignment #10.
Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and...
-
Upload
angelica-stokes -
Category
Documents
-
view
227 -
download
0
description
Transcript of Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and...
![Page 1: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/1.jpg)
![Page 2: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/2.jpg)
Activities vendors can’t identify visitors before they arrive.
Keyword targeting is expensive and limited.
The Problem
![Page 3: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/3.jpg)
Our Technology Solution
• Implement a snippet of code on hotel websites to identify visitors as they book a hotel room.
• Target those visitors with display network advertising across the web.
![Page 4: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/4.jpg)
![Page 5: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/5.jpg)
![Page 6: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/6.jpg)
![Page 7: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/7.jpg)
![Page 8: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/8.jpg)
![Page 9: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/9.jpg)
![Page 10: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/10.jpg)
![Page 11: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/11.jpg)
Additional Markets
Data Sharing Partners•VRBO & AirBnb•Event Tickets•Trade shows
Customer Segments•Activities brokers•Restaurants•Shopping centers
![Page 12: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/12.jpg)
Market Opportunity
57% of all travel reservations are made online.
148.3 million travellers per year make reservations online for accommodations, tours and activities. (Statistic Brain)The top 2 spots on Google Adwords•‘maui activities’: $6.10 per click•‘las vegas shows’: $8.10 per click(Adwords Keyword Planner)
![Page 13: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/13.jpg)
Our Team
David Fry
Kevin Lewis
David Pindrys
![Page 14: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/14.jpg)
Accomplishments
Refined and expanded concept.Minimum viable product and documentation for implementation.Customer validation from ad agency and activities vendors.Progress on branding and website.A plan to move forward.
![Page 15: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/15.jpg)
Our plan
• Pilot program on Maui.• Analyze and improve metrics.• Raise capital for broader customer and partner acquisition in new markets.
• Rapid scalability.
![Page 16: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.](https://reader036.fdocuments.in/reader036/viewer/2022081503/5a4d1afc7f8b9ab059984271/html5/thumbnails/16.jpg)