activities & Cost
Transcript of activities & Cost
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Founders Keepers Yang Hong - CMO Melissa Yin - CTO Ben Mclaughlin - CEO Damon Lam - CFO
The One
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We connect you with makers and creators of unique furniture, making it easier to find the one.
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Next StepContinuing Steps
• Test our revenue models • Posting more, liking more, building more followers. • Expand to other social media outlets. • Implement tracking links in our landing page. Where
are the traffics coming from? • Handmade products are regaining their appeal,
resulting in higher, more lasting value
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Key Activities Resources Cost• Store Template • Instagram Social Media • Developing site • Ad/s Acquisition • Custom Service • Shipping • Hosting • Legal
• Engineer HTML5 • Our Time • Postal Service
• Engineer payment 50/hr • Our Time.. meh.. • Postal Service.. per product
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Revenue
For seller to have access to marketplace
Free $0
First 30 days
$20/mo Pay by month
$16/moPay by year
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“I’d rather spend more on the service then lose in commission. Depending on how much it is a month, I’d go with option three…The 3rd option is the best by far, you need to raise that one to $100 a month.” -Rowan
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No Monthly Fee
$0
10% Commission
$100/mo
No Commission
Simple.
Revenue
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Costs1. Upfront2. Recurring
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1. UpfrontWebsite Building ~$1000
Legal ~$300
~$3300
Freelance developer (3 months) ~$2000
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2. RecurringWebsite maintenance ~$200Advertising ~$1000
~$1500
Others ~$300
(aka. burn rate)
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12 month Runway
Upfront + (Recurring X 12)
$21,300/Year
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2. RecurringWebsite maintenance ~$200Advertising ~$1000
~$1500
Others ~$300
(aka. burn rate)
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Commission
1,500 x 10%
= $15,000
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Membership
1500 / 100
= 15 members
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Membership
750 / 100
≈ 8 members
Commission
750 x 10%
= $7,500
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Next StepContinuing Steps
• Agile Dev with buyers. What do they want? • Find developers for site. • KEEP BUILDING CUSTOM BASE