Laura Robertson@laurazoee

Julius Honnor@juliushonnor

contentious.ltd

Activists not parrots

Changing the world with strategic content

1.Aims, concept, framing

2.Social media/media

1.Aims, concept, framing

2.Social media/media1.Aims, concept, framing

2.Content strategy

3.Content creation/curation

Social media doesn’t work

alone.

Activists not parrots.

Reach: good for vanity metrics.

Top-down:not as effective as peer-

to-peer.

#ProudOfAid:framing and content.

Coalition.

Content at the centre of the web.

Building a hub,not a social media

toolkit.

Facilitate engagement.

Facilitate intellectual and emotional engagement;

encourage action.

Julius Honnor: @juliushonnorLaura Robertson: @laurazoeeContentious: @contentiousltd

contentious.ltd