Actively Recruit Girls to CS
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Actively Recruit Girls to CS
Joanne McGrath CohoonUVA Associate ProfessorNCWIT Senior Research Scientist
Minnesota Tapestry Workshop August 7, 2012
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USEFUL MESSAGES FOR RECRUITING WOMEN & MINORITY MEN
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Conditions needed for choice
Interest
Expected positive outcome
Achievement activity choices
Expectation of success is crucial
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Ignite your students’ interest
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Girls more than boys are interested in
» Helping people» Saving the planet E.g., Neri Oxman, a
computational architect, designed this “structural skin” for buildings
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An example for those interested in health fields
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An example for those interested in fashion or helping the handicapped
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Help girls get what they wantBelong, with potential to have status
in group» NCWIT Award for Aspirations in
Computing» Recruit groups instead of individuals
Fulfill role - conform to expectations» Computing is social» Computing helps people» Computing helps the nation» Computing lets you give back to your
community
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Effective messages depend in part on cultureFlexibility: industry, geographicSocially relevant Work with othersTime with familyJob projections High salariesSatisfied professionals
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Computer Scientists work in every industry
10
Source: dotdiva.org
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Computing offers exciting work that affects our world and the people in it
Create technology for
• Tracking endangered dolphins• Mobile forensics labs for instant analysis
at crime scenes• GPS systems that guide blind people• Scanning DNA for childhood diseases• Designing and displaying new fashions• Restoring and preserving art work
Source: dotdiva.org
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Computer Scientists give back to their communitiesTechnology for human rights• Design secure databases to
record human rights abuses while shielding the identities of victims or witnesses
• Create tools that help ordinary people collect extraordinary amounts of money for important causes
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1. Software Engineer2. Mathematician3. Actuary4. Statistician5. Computer Systems Analyst
According to CareerCast
Best Jobs in America 2011
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Take care what you communicateBeware of communicating or reinforcing stereotypesAvoid comparisons of girls with boys
Refrain from implying only geniuses succeed in CS
Do many young women want to turn into Dilbert, a nerd, a geek??
Who will think your joke is funny?
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Avoid mythbusting, geeks, cubicles, code monkeys, …May actually create stereotypes
» Forget detailsOnce implanted, difficult to dislodge
See “How Warnings about False Claims Become Recommendations” www.acrwebsite.org/topic.asp?artid=250
“I’ve heard that before so it must be true”
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Messages Embedded in Activities, Messenger, ImagesRobots
» Saving lives v. fun or competition Young women talking to girls
» Greater sense of “possible self”» Greater chance that language choices
and understanding will be similarPhotos on posters
» People rather than things» Teams that are mostly girls
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Help students expect success
Hear itSee itFeel it
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Consider Influencers
Sons Persevere to meet future
family responsibilities
DaughtersBe happy in career
choice
Parents’ Ranking of Hopes for Kids
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Inform & enlist guidance counselors
NCWIT C4C campaign equips counselors » Up-to-date information » Resources for effective advising
Brought to you by the K-12 Alliance of NCWIT
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Gender & Computing
Joanne McGrath CohoonUVA Associate ProfessorNCWIT Senior Research Scientist
More Resources
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Finally
Remember to track and report your outcomes
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Now that you know
Go beyond the already interested
Get more and diverse students
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ROLE PLAY CONVERSATION WITH STUDENT
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NCWIT is the National Center for Women & Information Technology
Our coalition includes more than 250 universities, corporations, and non-profits.
Mobilizing for Change: NCWIT