Activate: What Matters
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WHAT MATTERS IDEAS THAT WILL SHAPE THE YEAR IN MEDIA, TECHNOLOGY AND ENTERTAINMENT WWW.ACTIVATE.COM
description
"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.
Transcript of Activate: What Matters
WHAT MATTERSIdEAS THAT WIll SHApE THE yEAR In MEdIA, TEcHnology And EnTERTAInMEnT
WWW.AcTIvATE.coM
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OUR CLIENTS ARE EXPECTING A WATERSHED YEAR… AND SO ARE WE
MEDIA, TECHNOLOGY AND ENTERTAINMENT BUSINESSES ARE POISED FOR INNOVATION AND REINVENTION
THERE HAS NEVER BEEN MORE OPPORTUNITY FOR GROWTH
HERE IS WHAT MATTERS
THE App ERA
BEgInS (yES, BEgInS)
On the webpeOple are already
spending mOre time On app-like experiences
than On page-based experiences
Beyond moBile devices, winning weB experiences will Be app-like instead of page-Based
Html5 is Here, But platform-native apps still provide tHe Best user experience and distriBution model
driven By tHe app era, devices are Being redefined: game consoles, tvs, cars and appliances Become app environments
25%page-based
75%app-like
2Source: Activate analysis of consumer time spent across top websites and comScore data
Smart voice, touch, geSture and perSonal SenSorS will combine to create new uSerexperienceS and new hitS
media companieS will need to place the right betS on deviceS, formatS and platformS
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E-MoTE conTRol
Technology companies already Take This for granTed and now media companies need To use apis To Turn Their properTies inTo plaTforms
many key feaTures of a greaT media business can now be easily assembled
ApIs ARE BIZ dEv
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poWER oF plAcEWhere your user is right noW is as important as Who they are and Where they live
any location can be a venue for a great media experience
neW hits Will be programmed for geolocation in the same Way today’s media program for time slots
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AmAzon And iTunes hAve reduced pAymenT fricTion so ThAT recurring revenue is possible wiThouT subscripTions
consumers hAve embrAced The 99 cenT price poinT And will spend The equivAlenT of A monThly subscripTion fee, one dollAr AT A Time
TrAdiTionAl subscripTions will sTill Thrive, pArTiculArly when combined wiTh A simple All-you-cAn-eAT model
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SIMplIcITy IS THE nEW SUBScRIpTIon
99¢
The one-size-fiTs-all era of social neTworking is peaking
iT’s noT JUsT hUnDreDs of Millions of Users, iT’s ThoUsanDs of people BanDing TogeTher To forM Deep connecTions aroUnD shareD inTeresTs, conTenT anD proDUcTs
SocIAl SpRIng
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pRIvAcy AS pAyMEnTConsumers will gravitate toward experienCes that provide transparenCy and Control, instead of experienCes that ColleCt and sell Consumers' data behind their baCks
expeCt innovators to allow people to use their personal data as CurrenCy
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Laws that don’t match the reaLity of how peopLe use media wiLL Be iGnored
coLLaBoratinG with consumers can heLp media companies BuiLd compeLLinG new products and reduce LeGaL entanGLements
InnovATE don’T lEgISlATE
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LikeLy changes to federaL Laws wiLL enabLe anyone to heLp fund a new business as easiLy as they can make a purchase on amazon
eXpect more competition from web scaLe crowd-funded startups
AngElS AMong US10
THE DASHBOARD REQUIRED TO RUN A MEDIA BUSINESS IS GETTING MORE COMPLEX
INNOVATION IN THE MEDIA UNIVERSE WILL CONTINUE TO OUTPACE ADVERTISING METRICS
MEDIA COMPANIES WILL NEED TO CREATE NEW ADVERTISING UNITS THAT ARE MEASURED IN REAL TIME WITH MORE DATA FROM MULTIPLE SOURCES
METRIcS MAyHEM
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UnBURdEnEd By lEgAcy conSTRAInTS
REdEFInERS ARE FREE FRoM THE lIABIlITy oF lEgAcy
Distribution Deals
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The biggesT innovaTions in media and Technology are being driven by companies ThaT don’T force Their producT processes To fiT in The schedule of board meeTings and earnings reporTs
greaT consumer experiences Will be builT on design, user experience, communiTy and audience developmenT Which require cycles of monThs and years, noT days and Weeks
SpEndIng MoRE THAn A QUARTER IT’S ABoUT TIME, noT MonEy
ACTIVATE IS A SMART, FAST AND NIMBLE NEXT-GENERATION STRATEGY CONSULTING FIRM
WE ARE A SPECIALIST TEAM OF MEDIA, TECHNOLOGY AND ENTERTAINMENT INNOVATORS WITH EXTENSIVE OPERATING AND BUSINESS BUILDING EXPERIENCE
WE FOCUS EXCLUSIVELY ON HELPING OUR CLIENTS GROW – REINVENTING THEIR COMPANIES ANDBUILDING NEW GROWTH BUSINESSES
OUR APPROACH IS BASED ON A DEEP UNDERSTANDING OF HOW PEOPLE USE MEDIA AND TECHNOLOGY TODAY…AND HOW CONTENT AND TECHNOLOGY CAN CREATE NEW EXPERIENCES
WWW.ACTIVATE.COM
WE ARE AcTIvATE
© February 2012 Activate Text CC BY - SAPlease remix and reuse this presentation by attributing and linking it to: http://activate.com/whatmatters
Michael J. Wolf [email protected] t@MJW
Michele anderson [email protected] t@Micheleactivate
hiMesh Bhise [email protected] t@hiMeshBhise
anil dash [email protected] t@anildash
CREATED BY Paul Ford [email protected] t@FtraiN
JoNNy moraN [email protected] t@JoNNylmoraN
christoPher morF [email protected] t@chrismorF
lyle [email protected] t@lylePayNe
scott schwaitzberg [email protected] t@sJttocs
Strategy and technology conSulting
