Más allá de buenos productos Productos

que hacen del mundo un sitio mejor

@silviacalvet

This talk is a call to action ♥  ≋ ⚇

►http://www.youtube.com/watch?v=q8LKaASRGYQ

We are innovators.

We are

changingthe world.

Really?

We are doing... But not enough

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World Wide Wild Crisis, Pain, Stress...

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How others feel about Good

Yummy bio meal

Letter from

ethical bank

services

Volunteer work@ work

Getting ready. Dressed with organic cotton stuff

7am 12pm 16pm 20pm

Germany ♀

Recycling

What stops you from doing more? ‟ Time.”

@ work

Emotional intensity about GoodActions for a real good

‟My job isn't focused on solving societal problems. I would prefer a job like that, but not enough opportunities are

around, or I couldn't afford the poor salary to do them.”

United Kingdom ♂

Yummy bio meal

Letter from his ethical

bank services@ workRecycle

7am 12pm 16pm 20pm

@ work

Emotional intensity about GoodActions for a real good

Yummy bio meal

Donation to Children charity

@ workGetting ready. Dressed with organic stuff

7am 12pm 16pm 20pm

France ♀

Recycling

‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.”

@ work Quarterly Newsletter

Emotional intensity about GoodActions for a real good

Lunch@ workGetting ready

7am 12pm 16pm 20pm

Quarterly Newsletter

‟I try to do projects that are respectful and transparent to the people.”

@ work

Spain ♀

Recycle

Emotional intensity about GoodActions for a real good

‟I feel that as ux designers we have a chance to make people worry less about, and spend less time on, work-

related things and spend more time together.”

The Netherlands ♂

Yummy bio meal

Letter from his ethical

bank services@ work

Getting ready. Dressed with organic cotton stuff

7am 12pm 16pm 20pm

News from @ work

Emotional intensity about GoodActions for a real good

Who do you think will change the world to be a better place?

...exactly!

☐ The government

☐ The non-profits

☐ I, you, we

It’s the time

The Stupidfication of Design

Solving 'user experience' problems won't be solved by narrowly focusing designers around production work.

http://zurb.com/article/1355/we-ve-lost-the-guts-to-think

The Creative Economy Revenues come for intangible

Creative Economy report 2008The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as

• An evolving concept based on creative assets

• Potentially generating economic growth and development

•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement

• Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism

•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy

• An evolving concept based on creative assets

• Potentially generating economic growth and development

•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development

• Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism

•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy

“Consumers don't want to make the world a better place.

They want brands to do that for them ;)”

Brand Sacrifice

http://trendwatching.com/trends/brand-sacrifice/

“Consumers don't want to make the world a better place.

They want brands to do that for them ;)”

Brand Sacrificewhile some consumers are actively making SACRIFICES of their own, many more crave a new kind of consumption: one that allows continued indulgence without guilt over negative impacts on SELF, SOCIETY or the PLANET.

http://trendwatching.com/trends/brand-sacrifice/

Look how they care

Look how they care

Are you waiting for a

Social innovation project?

Green Company, A Social responsibility project...

Why?

Is our DNA

WHAT...? Don’t Panic. Relax,

WHAT...? Don’t Panic. Relax,

♥  ≋ ⚇

WHAT...? Don’t Panic. Relax,

♥  ≋ ⚇

The People’s Supermarket Social innovators

► http://youtu.be/pKISELngWj0http://www.thepeoplessupermarket.org

Business with heart Accidental Social innovators

Rational & Planned shopping vs Impulsive & Irrational.

Focused on satisfaction of saving vs credit stress.

Inspired by the positive energy of Dreams vs compulsive consumerism.

Science & BusinessHuman production and consumption patterns are no longer sustainable

► http://www.blueeconomy.eu/m/videos/home/http://www.blueeconomy.eu/

Common Welfare Economy Market values & Social values no longer oppose each other

https://www.ecogood.org/en

Text

R&D Understanding the problem

http://designthatmatters.org/portfolio/projects/incubator/

Buddhist Approach Compassion & empathy

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Today, more than ever before, life must be characterized by a sense of Universal responsibility, not only nation to nation and human to human, but also human to other forms of life.

Warning!

http://www.flickr.com/photos/cameliatwu/4060966995

http://www.flickr.com/photos/11818909@N06/4146580031

Warning! You

leave an imprint anyway

http://www.flickr.com/photos/dharma_for_one/4246981612

START some day is today

NOW@silviacalvet#ONGood

Thank you

https://www.flickr.com/photos/f-l-e-x/849664265/

Tip #6Not only MICRO

but MACRO

too

Conscious capitalism